ResearchDiary of a CMO: What’s marketing’s contribution to profit?Mary Kyriakidi, Issued by Kantar 23 Apr 2025
ResearchDiary of a CMO: What’s the secret recipe to combat private label?Issued by Kantar 25 Mar 2025
BrandingDiary of a CMO: How can I protect my brand against copycats?Mary Kyriakidi and Peter Aiken, Issued by Kantar 18 Feb 2025
MarketingDiary of a CMO: Is your category’s ceiling coming down on you?Mary Kyriakidi and Dr Nicki Morley, Issued by Kantar 28 Jan 2025
MarketingHow can you approach the CFO to argue for greater investment in your brand?Mary Kyriakidi, Issued by Kantar 31 Jul 2024
MarketingDiary of a CMO: What is The Blueprint for Brand Growth?Mary Kyriakidi, Issued by Kantar 16 Jul 2024
MarketingModern marketing dilemmas: Is brand differentiation an effective way to reduce customer price sensitivity?Mary Kyriakidi and Graham Staplehurst, Issued by Kantar 7 Mar 2023
MarketingModern marketing dilemmas: How should your brand react when prices are going up?Mary Kyriakidi, Issued by Kantar 28 Feb 2023
BrandingCementing mental shortcuts with your brand assetsStina van Rooyen, Issued by Kantar 29 Sep 2021
BrandingDecidophobia* - Holding you back from making fast decisions for your brand?Mary Kyriakidi, Issued by Kantar 26 Aug 2021
