AI in advertising | Bizcommunity

AI in advertising | Bizcommunity

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Source: © 123rf At this week’s Cannes Lions Festival of Creativity, AI has been a major focus, with many calling it the future of advertising. Saul Marquez, CEO of global digital marketing agency Outcomes Rocket three key takeaways for the evolving world of AI-powered advertising

Cannes Lions

3 Insights from #Cannes2025 on the world of AI-powered advertising

Saul Marquez 18 Jun 2025

Media24 launches Match24 to deliver relevant ads without cookies

Advertising

Media24 launches Match24 to deliver relevant ads without cookies

Brent Smith, Issued by Media24 4 Jun 2025

VML South Africa named Agency of the Year at 2025 Smarties Awards

Marketing & Media

VML South Africa named Agency of the Year at 2025 Smarties Awards

Issued by VML 13 May 2025

The awards were held on Thursday. Source: Supplied.

Advertising

TFG and VML triumph at the Smarties 2025 Awards

9 May 2025

Daily Maverick has won Best Digital Product. Source: Daily Maverick.

Media

Daily Maverick wins most Innovative Digital Product at Wan-Ifra's Digital Media Awards

7 May 2025

The rise of AI in advertising

Advertising

The rise of AI in advertising

Issued by Penquin 31 Mar 2025

AI in Advertising forum: Industry urged to understand, apply, and act

AI in Advertising

AI in Advertising forum: Industry urged to understand, apply, and act

Issued by Association for Communication and Advertising 25 Mar 2025

AI in Advertising Forum – speakers and agenda announced

Artificial Intelligence

AI in Advertising Forum – speakers and agenda announced

Issued by Association for Communication and Advertising 6 Mar 2025

ACA to host AI in Advertising Forum: Exploring impact, innovation, and industry readiness

Advertising

ACA to host AI in Advertising Forum: Exploring impact, innovation, and industry readiness

Issued by Association for Communication and Advertising 19 Feb 2025

Source: © MSN Seal became a literal seal in this year's Mountian Dew Super Bowl advert

Advertising

#SuperBowl2025: From one seal to another

Danette Breitenbach 13 Feb 2025

Omnichannel retail in 2025: The boundaries between digital and physical shopping continue to crumble

Sales

Omnichannel retail in 2025: The boundaries between digital and physical shopping continue to crumble

Zak Haeri, Issued by NielsenIQ 11 Feb 2025

#BizTrends2025: Penquin’s Tyrell Stevens - Predictive personalisation transforming digital marketing

Digital

#BizTrends2025: Penquin’s Tyrell Stevens - Predictive personalisation transforming digital marketing

Tyrell Stevens 23 Jan 2025

Ezra Eeman. Source: Supplied.

Artificial Intelligence

Ezra Eeman joins Wan-Ifra to steer AI initiatives in the media industry

29 Nov 2024

AI: The great creative equaliser

Marketing & Media

AI: The great creative equaliser

Musa Kalenga, Issued by Brave Group 28 Nov 2024

Source: © NBC News The Toys R Us made with generative video was depressing but that will change and fast

AI in Advertising

AI in Advertising: Entering the wonderful world of generative video... or not

Jarred Cinman 26 Nov 2024

Source: © 123rf Local companies have joined the AI Leadership Coalition in South Africa working groups to drive strategic AI utilisation in marketing

Artificial Intelligence

Local companies join MMA's ALC to drive strategic AI utilisation in marketing

18 Nov 2024

Source: © 123rf If you are worried about the dangers of AI taking over the world, the interview with Nobel winner Geoffrey Hinton is chilling and essential viewing

AI in Advertising

Part 3: AI in Advertising - From the threat of AI to Nobel Prizes for AI

6 Nov 2024

Source: © 123rf Vincent Maher, CEO at True I/O, gives seven lessons from AI creative optimisation

AI in Advertising

AI in Advertising Part 2 of 3: Seven lessons from AI creative optimisation in SA

Vincent Maher 5 Nov 2024

Source: © 123rf This month VML's strategy director Antonio Petra gives a practical guide to using AI to improve the way your agency operates with your clients and internally

AI in Advertising

AI in Advertising Part 1 of 3: How to transform agency workflows with AI

Antonio Petra 4 Nov 2024

Marketing

How marketers can balance short-term gains with long-term success

25 Oct 2024

Source: © 123rf Platforms such as Instagram, Facebook and TikTok have become crucial components of the digital advertising landscape

Digital

SA's digital ad revenue hits new all-time high with almost 40% share of overall advertising market

Paula Hulley 24 Oct 2024

Source: © Bizcommunity Musa Kalenga, group chief executive of the Brave Group

IMC Conference

#NedbankIMC2024: Musa Kalenga - AI, run for the hills or the opportunity to unlock value

Danette Breitenbach 3 Oct 2024

(Image supplied) The 2024 IAB South Africa Internet Advertising Revenue Report, also known as the Online AdSpend Report, has confirmed the significant expansion of online advertising as forecasted in last year’s report

Digital

IAB Online AdSpend Report: SA's digital ad revenue soars to R17.7bn

27 Sep 2024

The Brave Group launched Forge, an AI platform at the Nedbank IMC (Image supplied)

Artificial Intelligence

Brave Group launches Forge: Integrating AI with human creativity to empowers marketers

19 Sep 2024

Reigniting the industry: The ACA’s bold path forward

Advertising

Reigniting the industry: The ACA’s bold path forward

Sharleen James, Issued by Association for Communication and Advertising 19 Sep 2024

PR & Communications

#Exclusive: Dustin Chick: Enough of the OMGs – it’s time to ask, ‘what now?’

Dustin Chick 18 Sep 2024

Source: © 123rf This month AI in Advertising examines a key topic in AI: the state of regulation and all the legal issues that this topic raises

AI in Advertising

AI in Advertising: How AI regulation is shaping the future of advertising and its impact

Jarred Cinman 16 Sep 2024

Artificial Intelligence

Facing the future: How AI is transforming the world of paid media

Nokuthula Mayisa 9 Sep 2024

Kantar’s Media Reactions 2024 - Marketers pull back on X ad spend

Media

Kantar’s Media Reactions 2024 - Marketers pull back on X ad spend

Issued by Kantar 5 Sep 2024

Adapt or perish – The uncomfortable truth employers and employees must face: Unpopular opinion by a CCO

Advertising

Adapt or perish – The uncomfortable truth employers and employees must face: Unpopular opinion by a CCO

Issued by Wetpaint Advertising 4 Sep 2024

Image by Terry Levin @Bizcommunity.com. AI in Advertising is brought to you by the Association for Communication and Advertising. It examines AI and how it is changing the industry

AI in Advertising

AI in Advertising: AI - The most pressing challenge to the future of our industry

Jarred Cinman 30 Aug 2024

Source: © 123rf South Africa's ad market is expected to see 6.0% this year says Warc

Advertising

Warc: SA's admarket to grow 6%, as global ad investment more than doubles

22 Aug 2024

Source: © The Bookmarks These second IAB South Africa Bookmark Awards Finalists’ Showcase discussed artificial intelligence (AI), audacity and creative collaboration featuring host and moderator Ann Nurock

IAB Bookmarks Awards

#Bookmarks2024: Finalists’ Showcase encourages AI use, audacity and creative collaboration

16 Aug 2024

Source: © 123rf Patrick Carmody, CEO of Conversation Lab, looks at how the shift to AI-powered answer engines are and will challenge Google

Artificial Intelligence

The shift to AI answer engines. A challenge for Google?

Patrick Carmody 6 Aug 2024

AI campaigns to humour-driven engagement. Where are we going?

Advertising

AI campaigns to humour-driven engagement. Where are we going?

Issued by AAA School of Advertising 1 Jul 2024

Source: © 123rf 2024 is the year to get uncomfortably excited as a digital marketer says Alex Okosi, managing director, Google in Africa

Marketing

Google Africa's Alex Okosi on the future of marketing in a post-cookie world

1 Feb 2024

Advertising

Warc report: Advertising spend to double in 2024

18 Jan 2024

Image supplied. Musa Kalenga, group CEO, The Brave Group says don’t be scared for 2024; be excited as marketing, advertising, and technology intertwine

Marketing

#BizTrends2024: Musa Kalenga's five “techolutions” for 2024

Musa Kalenga 16 Jan 2024

Digital

The rise of digital marketing: Assessing the impact of AI and machine learning on advertising practices

Rirhandzu Shingwenyana 5 Jun 2023

The increasing trend of AI in advertising/marketing lead generation

Marketing

The increasing trend of AI in advertising/marketing lead generation

11 Oct 2021

Xolisa Dyeshana, chief creative officer of Joe Public United, presenting on the first night of the The One Club for Creativity's One Show Awards.

Africa Month

#AfricaMonth: Embrace our story, bring South Africa and our continent to the world

Leigh Andrews 31 May 2019

Xolisa Dyeshana, chief creative officer at Joe Public United.

Advertising

How Joe Public taps into the zeitgeist of AI in advertising for Africa

Leigh Andrews 25 Apr 2019

Ramsey Naja, CCO of JTW Middle East. © Al Nicoll, Gallo Images.

Loeries Creative Week

#Loeries2018: The not-so terrifying future of advertising

Leigh Andrews 17 Aug 2018

Screengrab from Marcel: The Vision video on Publicis Groupe Youtube .

Digital

'Okay Marcel, make me an ad': AI's role in the future of marketing

Shaune Jordaan 19 Jun 2018