Sue Franco

Freelance Communications Consultant
Location:Johannesburg, South Africa


I am dynamic and versatile and can adapt quickly to any environment. Honest, hard-working, committed and give a 110% dedication to everything I do. I have exceptional collaborative and interpersonal skills. I am a dynamic team player and have the ability to see through projects from start to finish without supervision.
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Current employment

Freelance Communications Consultant
Random Creations -
Present - Johannesburg
- Initiate client contact and meet to explain survey process, paying attention to strict deadline requirements. - Stakeholder management and ability to interact with senior management. - Update the survey inventory when a survey has been sponsored and schedule upcoming surveys. - Compile, with client, survey questionnaire ensuring adherence to strict requirements. - Write feature content for all surveys, including launch and post survey articles. - Resolve all client queries regarding surveys immediately. - Co-ordinate the survey development activities through task delegation, in-house liaison and follow up regularly. - Conceptualise and write survey advertorials. - Arrange client’s advertising banners through in-house IT Dept and manage dedicated resources. - Serve as a central point of accountability and communications for all survey projects, internally and externally. - Market via all social media platforms and build brand awareness around the survey sponsors. - Confirm survey’s prize and secure. - Liaise with IT Dept for ‘test’ survey link. - Test the survey to ensure there are no errors before sending to client for review. - Once survey has been approved, arrange with all the necessary departments within ITWeb for the survey to go ‘live’ on our homepage. - Review and measure progress made against the deliverables set out in the integrated survey communication. - Research and write survey mailshots, press releases etc. - Update the integrated communication and marketing strategy and delivery plans on a regular basis to take into account relevant internal and external marketing strategy. - Promote survey via ITWeb’s portals, newsletters and mailshots, as well as via Facebook and Twitter. - Compile survey article questions relating to the survey topic and send to client for comment. - After interviewing the survey sponsor, write survey launch article based on client’s answers to the questions. - Ensure the article goes ‘live’ with the necessary advertising and images. - Analyse survey performance via interim results during the two week period and take necessary marketing measures to raise respondent rate. - Close the survey and ensure the next survey goes ‘live’ by the deadline. - Compile all survey results once it has closed, including graphed results, excel document and winner details in order to present to the client via email. - Write a ‘key’ findings report based on the raw survey results and communicate to client. - Compile key questions for the post survey article and communicate to client for answers. - Write post survey article based on the input received from the client. - Compile the post survey report and ensure the report goes ‘live’ on our website. - Maintain smooth relations with all survey stakeholders and ensure clients are satisfied with survey performance in key areas. - Write mailshot and communicate it to all the survey respondents detailing survey results. - Relationship management with key media and sponsors to develop external profiling plans to ensure proactive exposure for the sponsors survey. - Complete all survey projects and tasks successfully under stressful conditions and tight deadlines.

Freelance Communications Consultant
Present - Johannesburg
*Business writing *Tender writing *Proposal writing *Presentation writing *Report writing *Write social media posts *Matching information contained in Excel spreadsheets to written text: eg incorporation of tables & graphs


Writer/Project Manager
DB Schenker
1 Jan 2012 - 1 Sep 2012 - Johannesburg
Company History Book Research & Writing - Implement integrated communications both internally and externally with regards to research and progress of each chapter of the company history book. - Stakeholder management and ability to interact with senior management. - Regular briefing and scoping meetings with CEO to ascertain subject matter. - Research book categories with employees and press releases, etc. - Categorise each chapter, so that book flows consistently. - Analyse content material requirements for each chapter. - Draw up chapter list with brief list of chapter content. - Present chapter sequence to CEO for approval. - Arrange meetings with subject specialists for each chapter. - Meet with each subject specialists, local and overseas. - Ensure smooth constant communications with all book stakeholders. - Analyse material given by subject specialists. - Meet with photographer and analyse photos taken. - Align all content including photos to each chapter. - Research history for each chapter. - Write first draft of each chapter. - Review chapters with subject specialists and edit accordingly. - Capture the essence of the company’s history and align it in each chapter so that it ties in with SA history. : Client Communication - Communicate and meet with all relative parties involved on a weekly basis. - Compile regular status reports. - Meet with CEO on a regular basis
Marketing Editor
1 Sep 2011 - 1 Jan 2012 - Johannesburg
Press Releases - Research new broker company info - Write new partnership press release - Write comment from Autochartist COO - Write comment from new broker Client Communication - Write email auto-responders for client communication. - Personally reply to client queries and complaints - Write marketing communications and send to email database via Icontact platform Product Brochures - Conduct research on new products to gain and understanding of how they work. - Write and basic design of product brochures
Project Copywriter
1 Jun 2010 - 1 Aug 2011 - Midrand
Project Copywriter Duties - Write all communication from HR Project Management Office - Compile and write content for Culture Diversity workshops. Set out timing for the day’s programme of events for workshops. - Write communication from CEO regarding project info - Conceptualise, resource and research project documents - Collate project facts, figures for inclusion in reports - Edit and proofread all documents for HR Project management office - Assist with input project Powerpoint presentations - Collate and write Q & A session documents for projects - Write and edit project mandates - Write CEO internal speeches to update staff on ongoing projects - Liaise and meet regularly with Project Mangers to obtain brief on their communication requirements for their projects - Meet with external providers for specific project workshop requirements - Take minutes, type and distribute to attendees of level 2 project meetings - Write and submit my month end report timorously Project Administration Duties - Manage delivery schedules for a range of new projects to ensure timorous implementation and compliance with requirements. - Collaborate with all relevant groups to develop solutions to comply with required project scope of work - Effective management of project teams from diverse areas of specialisation. - Ensure that relevant documentation is communicated to all impacted parties. - Prepare documentation and reports for various levels of Vodacom Management. - Conduct regular project meetings with all relevant groups General - Attend onsite registration for Project workshops - Reconciliation of Project attendance records - Excel spreadsheets for various tracking of information
Website Content Writer
1 Jan 2009 - 1 Dec 2009 - Midrand
Website Copywriting - Meet with Content Specialists on an ongoing basis to collate information for website copywriting, as there are many different subject sections. - Attend weekly Project Meetings at Vodacom Midrand. - Attend HR Fraternity Feedback workshops, Jhb & Cape Town - Complete product related research for articles and write same. - Proof reading and copy checking of Vodacom’s employee’s material and content. - Meet with the Graphic Design company regularly - Ensure employee and Vodacom guidelines are kept in place - Writing of Vodacom HRSA’s mission, vision and overview - Research and write Vodacom HRSA E-Booklet - Interview Vodacom Human Resources CEO and write a news article for Vodacom’s in-house magazine - Understanding Vodacom’s company language and converting it to easy read articles, and to keep the reader’s attention - Attending brainstorming sessions – all day events
Content Editor - Communications
XDS Credit Bureau
1 May 2008 - 1 Jun 2009 - Johannesburg
Newsletter - Conceptualise and design new company electronic newsletter - Research, write and edit newsletter articles - Create and manage client email contact database - Manage client newsletter subscriptions - Manage newsletter competitions - Ensure that a high standard of written English is applied to all content Website - Source, write and edit all online editorial content for the website by writing, repurposing, researching and editing content. - Continually develop the website by conceptualising and creating editorial content specific to the credit industry - Work with head of marketing to maintain an online archive of newsletters and FAQ content - Work with the marketing manager to implement marketing, promotional activities and product launches. - Ensure the Company brand is adhered to at all times - Writing headlines and body copy, producing exclusive editorial content - Proof reading and copy checking - Ensure that a high standard of written English is applied to all content - Research and write information on new credit related legislation, eg, National Credit Act. Marketing and PR - Conceptualise, research product info, write product literature and product brochures. - Design newspaper and media advertorials relating to product marketing - Liaise with media to ensure deadlines are met. - Monitor response from advertising campaigns & corporate branding
Website Content Editor
Transunion ITC Credit Bureau
1 Apr 2007 - 1 Apr 2008 - Johannesburg
On-Line Web Editing - Updating and maintaining credit bureau input into live Group Website - Co-ordination, collation, management and filing of content input - Implementing a process to update and monitor content - Pro-active application of web based marketing opportunities - Ensure consistent company branding on website content - Complete online research for credit related issues - Ensure appropriateness of content and language - Ensure website consistently has useful information for the credit. - Work closely with IT and Marketing Depts to create change requests. : Online Internal Company Intranet - Updating and maintaining credit bureau input into Group Intranet - Supporting marketing and public relations objectives on Intranet - Implementing process to check content relating to Credit Bureau - Updating and maintaining all staff details on Intranet, including, new employees and designation details. : Writing, Editing & Proof Reading - Writing of articles for in-house Xpressions Magazine. - Writing of material for departmental product launches and campaigns - Attending meetings around taking a brief for campaigns - Resource, collate and analyse information and re-write internal and external communications. - Editing and proof reading of all product literature, Xpressions Magazine and all other department requests. - Ensure magazine stays up to date with industry trends
PA to Sales Director
Transunion ITC Credit Bureau
1 Jan 1999 - 1 Jan 2007 - Johannesburg
Diary management (Jhb, CT & Dbn) : Maintaining key client visit schedule : Client liaison : Typing & administration : Preparation of presentations : Travel arrangements (International & Local) : Monthly sales report figures


Copy Writing & Proof Reading, Writing, research skills, PROJECT MANAGEMENT SKILLS