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We use the power of technology and an understanding of human motivations to uncover powerful insights so that you can GROW. Everything we do is about delivering rapid, actionable insights.
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Nudge is now a certified Level 1 B-BBEE contributorIt is with great pride that we announce that nudge has achieved the highest Broad-Based Black Economic Empowerment (B-BBEE) contributor score of Level 1. 14 Oct 2021 Read more

IQbusiness fast-tracks its growth and market research expansion with nudge acquisitionSouth African independent management and technology consulting firm, IQbusiness, announced that it has acquired innovative insights agency, nudge, as part of a targeted merger and acquisition (M&A) strategy to ramp up organic growth and diversify its offering. 3 Feb 2021 Read more

nudge bags sought-after CRM Gold at DMA Assegai's 2018 with client Nando'sThe Talk to Nando's programme received three coveted Assegai awards at this year's Direct Marketing Association's Assegai Awards, including Gold for Best CRM Programme; Leader for Database and Analytics Innovation and Bronze for Multi-Channel Campaign. The awards recognize excellence in various elements of Direct Marketing. 16 Nov 2018 Read more

13 stunning stats on the ROI and growth of online communitiesEvery company today wants to be customer-centric. From emerging upstarts to established conglomerates, brands of all sizes now recognise that getting closer to customers is key to long-term business success. In our customer-led world, the various types of online communities have become an indispensable tool to harness customer feedback and insight. 1 Nov 2016 Read more

Controversial predictions about the future of the market research industry in the Digital AgeThe relentless waves of digital disruption in the market research industry don't exclude some organisations because of their size, history or legacy - all boats move when the tides shift. 24 Oct 2016 Read more


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