Bridgette Manamela, business unit head at Spark Media looks at how local newspapers reach various categories of shoppers, appealing to many sought-after market segments. 9 Jun 2021 Read more According to Tracy Schloesser, business unit head at Spark Media, there aren't many things that can get into a South African home anymore. A look at the sophisticated systems, distribution networks and the necessary checks & balances required for the physical delivery of local newspapers in 2021. 1 Jun 2021 Read more Karen Geurtse, who is head of Caxton Local Media explores the secrets of local success. Readers rely on the locally relevant content as a reflection of their communities and enjoy reading "news they can use" in their everyday lives. 28 May 2021 Read more A Local Focus is a Caxton Local Papers and Spark Media initiative to focus business decision-makers attention on the local newspaper market, which has remained resilient through the testing times of the pandemic. In the last quarter of 2020, an average of 4,885,614 local newspapers were distributed regularly. 17 May 2021 Read more Hive Digital Shared Services, a division of Caxton CTP, has partnered with Nick Wright of Conversion Rate Pros to offer a new service that will help businesses get the most out of their websites. 29 Mar 2021 Read more Free and sold local papers make up just over 78% of the total 6.1 million newspapers in circulation in the last quarter of 2020. Leaving the remaining weekend, weekly and daily titles to make up 22% of the total newspapers in print. 17 Feb 2021 Read more A new brand has been launched within the Caxton local media stable offering integrated campaign solutions on page, on site, via social and out of home with the added ability to deliver samples directly to homes. 23 Sep 2020 Read more 2020. What a year it's been. Despite a delay of five months, Caxton Local Media proudly announced its top performers of 2019 in an online presentation this week. The annual awards is Caxton's opportunity to acknowledge, for the 31st year, who the top dogs are in a fiercely contested race to the finals with 30 winners emerging from the more than 1,200 entries. 11 Sep 2020 Read more The recent announcement of News24's paywall introduction, in order to sustain the accuracy and independence of their news, has highlighted the truth about the importance and the cost of news. "Newsgathering and dissemination is an expensive business." 21 Jul 2020 Read more Contrary to popular belief, local papers are healthy and thriving. People anticipate the arrival of their local paper delivery on a weekly basis and have been delighted with the growing array of inserts and the innovative ways brands are using this media. 7 Jul 2020 Read more Have you heard the line 'cut the marketing budget' since Covid-19 hit our shores? It's any marketer's nightmare, and contrary to what we have learnt from previous situations like the one we face today. 8 Jun 2020 Read more In light of President Cyril Ramaphosa's address to the nation on Covid-19 announcing that the country's lockdown would be eased over five levels to revive the economy, Caxton is pleased to announce that its commercial print plants and cold-set print factories have re-opened as of Friday, 1 May 2020. 4 May 2020 Read more At the end of last year Spark Media and Caxton commissioned international attention technology company Lumen to utilise its eye tracking software in qualitative research to measure attention on its local newspapers and lifestyle magazines. The results will be out in early March. It's everything that was expected and so much more! 24 Feb 2020 Read more To thank and spoil their clients, Spark Media has successfully held another annual Sports Day, themed 'Spring Break', complete with a variety of games to test the mental and physical 'availability' of their guests. 18 Sep 2019 Read more In celebration of this week's upcoming Women's Day, and as a nod to August as Women's Month, Spark Media invited each of its female colleagues to flex their feminine muscles. 8 Aug 2019 Read more Why do we need to understand buyer behaviour? As marketers, advertisers and brand growth specialists, we are all in the business of building brands, looking for opportunities to talk to potential buyers or product users by geographic area and potentially influence behaviour. This works best when we understand what makes consumers tick. 23 Jul 2019 Read more Why do we need to understand buyer behaviour? As marketers, advertisers and brand growth specialists, we are all in the business of building brands, looking for opportunities to talk to potential buyers or product users by geographic area and potentially influence behaviour. This works best when we understand what makes consumers tick. 28 Jun 2019 Read more Set in motion with in-field interviews in March 2018, South Africa's largest quantitative community survey #ROOTS2019 is ready to be launched in June across South Africa. The all new ROOTS 2019 will unveil new and insightful stories coming out of local geographic areas. 4 Jun 2019 Read more Constructed, layer by layer, brick by brick, the all new ROOTS 2019 will be unveiled to the marketing, advertising and media industries this coming June. In the meantime, some influential media personalities have provided their thoughts and expectations of #ROOTS2019. 14 May 2019 Read more Roots, with a random sample size of more than 27,000 respondents, is South Africa's largest and longest running consumer shopping behaviour survey, and Spark Media launches Roots 2019 in June. 6 May 2019 Read more The building blocks of #ROOTS2019 are all coming together! The individual pieces are being expertly constructed to deliver South Africa's largest urban community quantitative survey. Set for release in June this year, some industry heavyweights have shared their expectations. 17 Apr 2019 Read more Spark Media is happy to announce that as from 1 March 2019, the company will be separating its digital and print sales divisions into two distinct entities. 6 Mar 2019 Read more This is the state of Caxton Printer's factory floor right now! 29 Nov 2018 Read more A large media company recently published an exposé on fake news websites and advertisers that mistakenly landed up advertising on these platforms. Spark Media's solution to online advertisers is practical while offering solutions and ideas to help brands be safe and stay safe. 11 Oct 2018 Read more South Africa's largest urban community quantitative survey, ROOTS, is currently in field. ROOTS 2019 is set to launch in the first quarter of next year. The new instalment of the survey balances trendability while keeping up to date with current industry developments. 10 Oct 2018 Read more SPARK Media has won the highly competitive newspaper category at The 2018 MOST Awards. 17 Sep 2018 Read more SPARK Media, members of the Ehrenberg-Bass Institute (EBI), will be welcoming Dr Virginia Beal, Senior Marketing Scientist, to our shores next month. 23 Aug 2018 Read more SPARK Media is celebrating the life of long-time colleague and close friend Andy Stanton who tragically suffered a fatal heart attack earlier this month. 16 Aug 2018 Read more Caxton's local newspapers keep their surrounding communities informed about the latest happenings in the area. But their community investment goes so much further than news. Caxton and each of its newspapers aim to improve and uplift their communities, not only through the investment of financial resources, but by getting actively involved in service organisations and driving initiatives to better their society. 20 Apr 2018 Read more Competition between the various Caxton Local Media's editorial, sales, advertising, management and support staff was stiff at the prestigious Caxton Excellence Awards. Judges were impressed with the top quality work that individuals dedicated to their papers and clients. 22 Mar 2018 Read more Amongst many other target groups, Spark Media's ignition Target has got the ‘business-minded' market covered. The company's programmatic and direct audience solution through the utilisation of their data management platform (DMP), has the capability to collect and deliver relevant, customised interest-based audiences. 14 Sep 2017 Read more SPARK Media has officially launched its programmatic advertising offering entitled SPARK ignition. BUY. SELL. or TARGET. 16 Nov 2016 Read more Spark Media, a division of Caxton CTP limited, introduced its first-ever digital sales academy in September 2015 with seven interns, after a vigorous interview and selection process. 11 May 2016 Read more While there are many curriculums and courses for digital media, strategy, marketing, copywriting, social media, etc., none of them deal with the topic of selling the digital medium to marketers and agencies. SPARK Media together with Red & Yellow resolve the situation by creating a new Digital Sales Course. 9 Feb 2016 Read more SPARK Media is ensuring a continuous flow of quality digital personnel for the media industry, while 'future-proofing' the company. It is proud to announce a new expansion within the company: the SPARK Media Digital Sales Academy. 1 Oct 2015 Read more During the month of July, South African website All4Women, dedicated to everything women, reached new heights as it broke (literally smashed) through the seven million page view benchmark. 26 Aug 2015 Read more We were joined via telephone by John Bowles, Chief Operations Officer of SPARK media, a brand new media sales house in the marketing and advertising industry. The Caxton subsidiary is borne out of the fusing between NAB, the local newspaper's national advertising sales company, and Habari Media, specialists in digital sales. 6 Aug 2015 Read more Ranking advertising Spend Within advertising and media platforms is one indicator as to the health of that medium. Although ad spend across the print media is, on average down, local newspapers are Still on the up. 5 Aug 2015 Read more SPARK Media is a brand new media sales powerhouse in the marketing and advertising industry. The Caxton subsidiary is borne out of the fusing between NAB, the local newspaper's national advertising sales company, and Habari Media, Specialists in digital sales. 24 Jul 2015 Read more SPARK Media launch trends on Twitter.
Strategically come Dancing's Twitter hashtag #strategiccance briefly trended on Twitter when the new media sales powerhouse, SPARK Media, was launched. 24 Jul 2015 Read more
As of the 1st July 2015, Spark Media has been appointed as the exclusive sales house for Vodacom's Please Call Me product, while also offering advertisers access to Vodacom's full range of other products. 23 Jul 2015 Read more