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Joe Public Press Office
We are a 100% independent and proudly South African integrated brand and communication group, with a philosophy grounded in the purpose of growth.
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Chicken Licken gives you the trick to make your family proud
Chicken Licken’s latest campaign gives South Africans the best solution to make their families proud. The Family Full House meal is one of Chicken Licken’s popular sharing meals so, when Joe Public was briefed to create a campaign for the offering and to launch a campaign on Family Day, they did just that. 16 Apr 2024 Read more

Joe Public voted SA’s Best Agency To Work For
Joe Public was recently acknowledged as South Africa’s Best Agency to Work For, for the second year in a row according to the latest Scopen study. 5 Apr 2024 Read more

When love is tough, Love Me Tender
Modern love is complicated. That’s why Chicken Licken, South Africa’s most loved chicken brand, made love feel easy again with one simple solution: the Love Me Tender® Burger. Introducing, ‘When love is tough, Love Me Tender®’. 15 Feb 2024 Read more

Joe Public awarded overall Agency of the Year at the 2023 Financial Mail AdFocus Awards
Joe Public was awarded Overall Agency of the Year, Large Agency of the Year as well as the Transformation Award at this year’s 2023 Financial Mail AdFocus Awards. 29 Nov 2023 Read more

Joe Public Cape Town puts 'eats' into everything in latest Uber Eats TVC
In a time where everyone is busy with school, work and side hustles, there is a need to get food and other home essentials more conveniently. Uber Eats, a leader in on-demand food delivery and non-food items, is excited to announce its expansion into the world of product delivery (groceries, convenience items, and even alcohol), offering customers a one-stop solution for all their daily needs - aligned to 'get anything effortlessly'. 17 Nov 2023 Read more

Joe Public ranked number one at the 2023 Pendoring Awards for the third consecutive year
Growth agency, Joe Public, is excited to announce and celebrate winning 45 awards at this year's Pendoring Awards. The agency was recognised as agency of the year for the third consecutive year and was honoured to receive the Prestigious Umpetha Award. 14 Nov 2023 Read more

Meet the self-proclaimed "craving specialist" behind Chicken Licken's #CureTheCraving campaign
Chicken Licken® Hotwings® have become a national addiction for Mzansi. The craving for these spicy wings has become a cause for concern. That's why Chicken Licken® has launched #CureTheCraving, a campaign by Joe Public depicting the extent to which one would go to satisfy their Hotwings® craving. 1 Nov 2023 Read more

Chicken Licken wins Brand of the Year at the Loerie Awards for the 7th consecutive year
This year, the Loeries celebrated a remarkable milestone - 45 years of championing creativity in the industry. The official rankings serve as a benchmark for performance in the brand communications industry in South Africa and the Middle East and inform the WARC Creative 100 rankings globally. 11 Oct 2023 Read more

The Loeries being in Cape Town just fits
I'm a Loeries Margate baby. When I started my career, the elders spoke of the Sun City Loeries - the executives up at The Palace, their minions down at the Cabanas, banquet dinners and razzmatazz. But that was before my time. Margate was where The Loeries began for me. Smart casual and unbreakable, the perfect town for an all-night jol, a circus tent awards event with board shorts on the bottom and jackets on top, beach balls flying around the crowd, Doom 'Bugs' winning everything and creative electricity in the rainy Durban air. Like so many people at their first Loeries, overnight I went from feeling like an outsider, confused by what this advertising thing was all about, to absolute clarity. 3 Oct 2023 Read more

Growth agency Joe Public shines at the 2023 Effie Awards
Joe Public celebrates eight wins at this year's Effie Awards. The Effie Awards, famous for awarding ideas that work is known by advertisers and agencies globally as the pre-eminent effectivity award. For over 50 years, winning an Effie has become a global symbol of achievement in effectiveness in advertising. 21 Sep 2023 Read more

Feel the fire with Chicken Licken's hottest offering
There are few things that are guaranteed in life, and a cinematic and entertaining advert from Chicken Licken® is one of them. This time, in the form of a visual feast for Chicken Licken®'s Rock My Soul®. 4 Sep 2023 Read more

'It's too good not to tell someone' - Joe Public Cape Town launches Uber One campaign in South Africa
In these tough economic times, everybody is looking for ways to save. Joe Public Cape Town recently helped launch Uber's latest campaign, Uber One, a brand-new membership programme that brings together the best of Uber and Uber Eats. The aim of the campaign is to showcase just how much one can save! With this new membership, which costs R50 per month or R500 annually, users can enjoy a wide range of benefits, starting with unlimited R0 delivery and up to 0% service fees on food and groceries from Uber Eats. 29 Aug 2023 Read more

Hansa Pilsener's new campaign: A toast to life experience and wisdom
When Hansa Pilsener approached the Joe Public Cape Town, the brief was to make older millennials love Hansa again, the team immediately saw the opportunity to make something stand-out. Most South African brands are centred around targeting the 18- to 30-year-olds and don't pay much attention to the 30-plus market - a market that values authenticity over flash. 2 Aug 2023 Read more

Joe Public launches the latest Chicken Licken "Undefeated Since Forever" brand campaign
Chicken Licken, an iconic South African fast-food chain, together with Joe Public recently launched their latest brand campaign. The campaign features a French soccer coach named José Mercibeaucoup, who takes the South African football league by storm with his unorthodox formations. 30 Jun 2023 Read more

Nedbank launches latest campaign - giving South Africans a reality check
Leading up to Savings Month, Nedbank in partnership with agency Joe Public launched their latest campaign showcasing the harsh reality of not saving enough for retirement. 28 Jun 2023 Read more

"Isn't it funny how negative things improve when you sip on the smoooth life?"
Life doesn't seem to be getting any easier, no matter where you find yourself in the world. And in South Africa we seem to be experiencing our fair share of challenges. But we all know that with a positive, easy-going attitude, things can turn out to be a little less serious. This is the perfect time for Tropika, the country's favourite juice brand to re-establish itself as the smoooth antidote to any rough situation. 15 May 2023 Read more

Joe Public's Xolisa Dyeshana and Pepe Marais ranked at annual World Creative Rankings
The Drum has released the much-anticipated World Creative Rankings; both Xolisa Dyeshana and Pepe Marais have been ranked in the Chief Creative Officers Ranking with positions 75th and 78th respectively. 13 Apr 2023 Read more

Good Hope FM, Cape Town's original, launches latest campaign for the community
Good Hope FM: a Capetonian original - as original as the community it serves and represents - has just launched its latest campaign, showcasing the true meaning of community and belonging, entrenching the brand's longstanding history in the region. 5 Apr 2023 Read more

Chicken Licken's latest Easybucks offerings are unbelievable, but true
Chicken Licken's EasyBucks meal offerings are something so unbelievable you might question whether they're real or not. The tasty combos are...wait for it... only 30 bucks. 28 Mar 2023 Read more

Joe Public celebrates 25th birthday by committing to growth of young creative talent for 25 years
This month, Joe Public proudly celebrates 25 years of growth within the South African advertising industry. 14 Mar 2023 Read more

Joe Public retains top spot as SA's number one agency for the 5th consecutive year at the 2022 Loeries
Joe Public is the top-ranked agency in South Africa for the fifth consecutive year as well as the second Overall Agency of the Year in Africa and the Middle East (AME) in the 2022 Loeries Official Rankings. 3 Feb 2023 Read more

Growth feeds growth
Joe Public believes that growth feeds growth. When we grow our people, we are able to grow our product, which in turn grows our clients, and ultimately our country. This is our belief. 26 Jan 2023 Read more

Joe Public rated the 15th best independent agency in The One Club Global Creative Rankings
The One Club for Creativity closed the book on the 2022 awards season, announcing The One Club Global Creative Rankings for 2022. Joe Public was ranked the 15th best independent agency globally and was the only agency in Africa to be featured on the list. Joe Public took home four Pencils at The One Show Awards in New York last year. 24 Jan 2023 Read more

Joe Public named Agency of the Year by Marklives
Joe Public named Agency of the Year by Marklives - Powered by 947. 23 Jan 2023 Read more

Cell C and Joe Public get Mzanzi spinning
Brand and communications group, Joe Public, recently launched Cell C's latest summer campaign, 'Spin Your World' just in time for the summer holiday excitement. 14 Nov 2022 Read more

Big John beats ya'hunga with Chicken Licken's new ad
The Big John Burger is legendary. It's big, very big, and it's bound to beat the biggest hunger. 11 Nov 2022 Read more

Joe Public ranked number 1 agency at 2022 Pendoring Awards
This year's Pendoring Awards ceremony took place on 3 November 2022, aptly themed #LetYourLanguageLoose, the event showcased the top advertising in SA's indigenous languages. Joe Public and its clients collected a total of 23 awards, which included 4 Golds, 5 Craft Golds, 6 Silvers and 8 Craft Certificates. As a result, the agency was ranked number one. 10 Nov 2022 Read more

Joe Public's Pepe Marais inducted in Hall of Fame at Loeries 2022
Pepe Marais, co-founder and integrated group chief creative officer at Joe Public, was inducted into the Loeries Hall of Fame at this year's Loerie Awards. This prestigious award serves as an acknowledgment of his impactful career and contributions to the creative industry. 13 Oct 2022 Read more

The importance of rooting creativity in South African culture
To quote the great Nelson Mandela: "If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart." Having worked in advertising for many years, I have been tracking ad spend year-on-year, and in 2018 the industry spent R40bn on advertising and by 2021 it reached R47bn. Almost all the briefs we receive are for work in English, with almost half of these asking for the English work to be translated into the various African languages. 15 Sep 2022 Read more

Unleash your SoulSister says Chicken Licken
A dictionary might tell you that a 'sister' is a girl/woman who has parents in common with someone else, or it might refer to a female friend/peer. But Chicken Licken has chosen to defy the dictionary's conventions, as it does with so many others, through its new SoulSister campaign, saying 'There's a SoulSister in all of us'. (Yes, even in you, SoulMister.) 13 Sep 2022 Read more

What the world needs now
According to a study done by IBM with more than 1,500 CEOs from 60 countries, what the world of business needs most is creativity. Yes, creativity. 7 Sep 2022 Read more

Joe Public Durban and Dunlop introduce Pothole FM
Leading creative agency, Joe Public Durban, and Dunlop Tyres recently launched a campaign that South Africans can truly resonate with - Pothole FM. 25 Aug 2022 Read more

21 creators, 15 directors and 1 truly unlimited campaign
The Story of UN from The Unlimited is a bold brand campaign that unshackles old ways of being and unmutes new South African voices. It is a manifesto that calls upon people to unlimit their lives, not with ordinary pom-poms and a rah-rah corporate call, but through a co-lab of 21 collaborators who tell their own unlimited stories in the face of tragedy, stigma, bias, inequality and the daily grind of a 'normal' routine. 17 Aug 2022 Read more

Lucky Star collaborates with Sun-EL Musician and Msaki in latest TV ad
Joe Public Cape Town joined forces with South Africa's iconic brand Lucky Star to launch a new TV ad showcasing positivity in times of adversity. The ad builds on Lucky Star's well-known positioning 'The Taste of Home' through colourful visuals, diverse characters and of course, local music. 1 Jul 2022 Read more

SA Tourism celebrates Youth Day with digital campaign in Times Square
South Africa celebrated Youth Day on 16 June - this saw South African Tourism, the South African Consulate General New York, and Joe Public come together to commemorate this historic day by launching a new digital campaign in the heart of New York City's Time Square. 24 Jun 2022 Read more

Mzansi's most-loved fast-food brand, Chicken Licken, is looking to find a South African man his soul mate
Meet Jamie, a 31-year-old musician from Soweto, who loves music, travel, anime, good times, and good vibes. Playing himself, he appears in Chicken Licken's latest Love Me Tender Burger TV ad as someone looking for love. 10 Jun 2022 Read more

Joe Public United wins 4 out of 6 Pencils achieved in SA at this year's D&AD Awards
Joe Public United (JPU) celebrated four wins at the D&AD Awards which were held in person in London, New York, Dubai, as well as virtually on 25 and 26 May 2022. 31 May 2022 Read more

Joe Public United: The only South African agency awarded at The One Show 2022
Joe Public United (JPU) took home four Pencils at The One Show Awards held in New York last week - the only South African agency to be awarded. 24 May 2022 Read more

Joe Public United Agency of the Year for the 4th consecutive year at Ciclope Africa
Joe Public United (JPU) marked yet another celebratory milestone in the wake of the Ciclope Africa - African Film Craft Awards on Thursday, 7 April. The JPU group bagged the 'Agency of the Year' title for the fourth year in a row. 11 Apr 2022 Read more

Joe Public United ranked the 36th most creative agency in the world
Warc is the ultimate, independent measure that for over 30 years has offered marketers and agencies the opportunity to benchmark their work against the world's best. It combines the winners' lists from the industry's most important global and regional awards shows to establish an annual worldwide ranking celebrating excellence in creativity. 25 Mar 2022 Read more

Joe Public United named Best Agency to Work For in South Africa
Following SCOPEN's 2021/22 Agency Scope Report's latest results naming Joe Public United (JPU) number-one Attractive Agency for clients as well as Agency of the Year, JPU is honoured to be ranked number-one again - this time as the Best Agency to Work For in South Africa (SA). 10 Mar 2022 Read more

Joe Public United collaborates with South African Tourism to put South Africa back on the map
Joe Public United is thrilled to join forces with the South African Tourism (SAT) on a new global campaign, 'Live Again', which is set to reposition South Africa firmly in the hearts and minds of international travellers. 8 Mar 2022 Read more

New growth appointments showcase JPU's drive to deliver powerful digital experiences
A true leader in integrated brand communications and the largest black-owned independent agency in South Africa, Joe Public United (JPU) is best known for being the number one creative agency committed to serving the growth of its clients, people, and country. In 2022, JPU continues to gear itself to bring that same growth-minded creative excellence to the world of digital. 10 Feb 2022 Read more

Joe Public United ranked number 1 Attractive Agency by Scopen 2021
The South African arm of Scopen's Agency Scope Report has officially completed its fourth edition study, and Joe Public United (JPU) is proud to announce that they have been named number one Attractive Agency for clients for 2021. The characteristics of an Attractive Agency include, amongst others, creativity, expertise, experience and understanding of the client's business and market. JPU was rated number one in all of these characteristics, resulting in it being the most attractive agency in South Africa. 3 Feb 2022 Read more

Chicken Licken - new Nuggets of Wisdom for a new year
If 2021 taught us anything, it's that we can do with all the help we can get to make it through another year of this new crazy-that-we-now-call-normal. So, Chicken Licken SoulBites® has returned to serve some fresh Nuggets of Wisdom, packed with all the entertaining advice Mzansi needs to survive 2022 with our sense of humour intact. 31 Jan 2022 Read more

Joe Public United's unwavering commitment to changing the game recognised by Financial Mail's AdFocus Awards
Amidst the global pandemic which can in a word be described as "disruptive", Joe Public United (JPU) continues to lead the way as a game-changer, maintaining its commitment to serving the growth of its people, clients and the country. 26 Nov 2021 Read more

Chicken Licken serves South Africa Nuggets of Wisdom
Living in SA comes with its fair share of challenges, and to survive on Mzansi's streets, we could probably use every piece of good advice we can get. But fear not, because this November, Chicken Licken has got you covered. For the launch of their new nuggets, SoulBites, South Africa's home of Soul Food® is serving up its soul-filled nuggets with a generous helping of street advice to help us navigate some of life's trickiest situations. 16 Nov 2021 Read more

Joe Public United ranked number one in the top 12 agencies at the 2021 Pendoring Awards
One of the many joys of being a South African is our love of language and our ability to use it fluidly. Work, migration, education, urbanisation, the places we live, friendships, marriage, to name a few, have influenced our languages to the point where most of us are more than bilingual, with the average South African using 2.84 languages, often in a single conversation. 10 Nov 2021 Read more

Joe Public United awarded Agency of the Year for the fourth year in a row at the Loeries
Delivering on a purpose of growth and more specifically driving exponential growth is no easy task, especially in this not so normal world in which businesses, CMOs, brands, brand managers and teams as well as agency partners and creatives have all had to adapt. 28 Oct 2021 Read more

Xolisa Dyeshana named one of Adweek's "Creative 100"
Xolisa Dyeshana, chief creative officer at Joe Public Johannesburg, has achieved global recognition as one of the top international agency leaders in the prestigious Adweek "Creative 100 list for 2021". 15 Jun 2021 Read more

Chicken Licken recreates classic TV series Knight Rider to introduce the new Super Slider: "Nyathi Rider"
Michael Knight and Kitt are an '80s duo that every South African knows and loves. But what if Kitt was no longer in America? What if he had a new owner and a new best friend? Chicken Licken®, together with their brand and communications agency, Joe Public United, reimagined this classic in a South African context to create a new off-the-wall film: "Nyathi Rider". The seamless connection with Knight Rider introduces South Africans to not just the new Super Slider but a new rider, Michael Nyathi. 25 May 2021 Read more

Dan Herman appointed as chief digital officer at Joe Public United
Digital expert Dan Herman has been appointed as chief digital officer at Joe Public United. 12 May 2021 Read more

Arrive Alive, Joe Public United warns SA drinkers: Your #Tequilaface could be your last!
Drunk driving is a huge problem in South Africa. According to the Road Traffic Management Corporation Driver Intoxication and Fatal Crashes Report, published March 2020, The contribution of alcohol intoxication, along with human behaviourial risk factors are estimated to contribute to 90% of road traffic crashes. 21 Apr 2021 Read more

Joe Public United Agency of the Year for the third consecutive year at Ciclope Africa Festival
Dedicated to moving images, the Ciclope Africa's annual award show took place on Thursday night, marking another celebratory milestone for Joe Public United, as the agency group took the 'Advertising Agency of the Year' title for the third year running. This came as the crowning achievement at the end of a (virtual) ceremony that saw Joe Public United with industry partner Romance Films being awarded across two categories, together with their client, Chicken Licken®. 20 Apr 2021 Read more

Growth leads to greatness
At Joe Public United we believe that every person has unlimited growth potential, and that by fueling their growth, we start an unstoppable chain reaction that not only grows them but grows our creative product, our clients and our country. 7 Apr 2021 Read more

Cell C, Joe Public - an invitation to 'Change Your World'
The ink was barely dry on the news of Cell C's appointment of brand and communications group Joe Public United as their lead agency, when the new partners sprang into an action plan to launch the mobile operator's next step into growth. 25 Feb 2021 Read more

They also crave it
It's not hard to imagine extra-terrestrial creatures living amongst us mere mortals thanks to sci-fi being such a popular genre. It would seem anything is possible especially in the world of television, which can bring the unimaginable to life. In another South African first, the latest Chicken Licken® Hotwings® film, the theme of outer space brings intrigue for the audience as it reveals just how far even an alien will go to satisfy its craving. Because, when the craving's got you, it's got you! 26 Jan 2021 Read more

Joe Public United welcomes the Cell C account to its stable
Joe Public United is proud to welcome mobile operator Cell C to its stable. The agency is looking forward to developing a partnership that will assist in growing the Cell C brand to the next level. Joe Public United has been appointed as the lead agency and will be delivering a fully integrated service. 21 Jan 2021 Read more

Our Joes are growing
At Joe Public United, we exist to be the fertile soil that grows our people, clients and country. And because we believe it all starts with feeding the incredible growth potential of our people, we are especially excited to announce the following promotions, as our people embrace new growth opportunities within the group: 9 Dec 2020 Read more

Joe Public United's Assegai wins end with the Nkosi Award
With our industry at large experiencing the many difficult effects of Covid-19, Joe Public United is grateful to be having a fruitful awards season despite the challenges. The 2020 Assegai Awards proved to be another show of greatness for the integrated brand and communications group scooping several awards. 2 Dec 2020 Read more

Joe Public named FM AdFocus Large Agency of the Year 2020
Joe Public United have closed out the 2020 'awards season' by once again proudly taking home another Agency of the Year accolade, this time at the 31st annual Financial Mail AdFocus Awards. 27 Nov 2020 Read more

Joe Public United three-peat as Loeries' Agency of the Year plus Regional Agency Group of the Year
With the spectre of Covid-19 still looming large, it's been a Loerie Awards with a difference this past week. But Joe Public United was up to the challenge, successfully defending their title as Agency of the Year for a third year running and topping the rankings as Regional Agency Group of the Year - rounding off a proud showing that included a Grand Prix for Nedbank and client Chicken Licken® being named Brand of the Year. 24 Nov 2020 Read more

More growth at Joe
At Joe Public United, growing our people is at the centre of our growth purpose. It feeds the growth of our product, which, in turn, feeds the growth of our clients, which, ultimately, feeds the growth of our country. 11 Nov 2020 Read more

Growing our Joes
At Joe Public United, we believe that the growth of our people is the beginning of a virtuous circle that feeds the growth of our creative product, that impacts the growth of our clients, and that, ultimately, grows our country. Thus it gives us great pleasure to announce the promotions of the following Joe Publicans into their new expanded roles within the agency group: 22 Oct 2020 Read more

Joe: still New Gen's no. 1 for the 4th consecutive year
If there's ever been a year where brands have needed their digital agencies to be truly on point, it's this utterly unexpected yet appropriately futuristic decade rounder we find ourselves in now. Which is why Joe Public Connect is especially proud to be celebrating its (fourth consecutive) win as Med-Large Agency of the Year at the 2020 New Generation Social and Digital Media Awards. 1 Oct 2020 Read more

Agency of The Year for the 2nd consecutive year at Ciclope Africa Festival
Dedicated to moving images, the Ciclope Africa's annual award show took place this past Monday night, marking another celebratory milestone for Joe Public United, as the agency group took the 'Agency of the Year' title for the second year running. 3 Apr 2020 Read more

Joe Public Connect awarded
Best Contribution to Transformation and Top Digital Youngster 27 Mar 2020 Read more

Everyone's talking about it. Even Kentucky
While December in South Africa is holiday season, January is inevitably broke season. Earlier this year South African fried chicken fast-food chain, Chicken Licken®, launched a campaign for their wallet-friendly EasyBucks® meals, based on the idea of 'everyone's talking about it.' 26 Mar 2020 Read more

Everyone is talking about Chicken Licken's EasyBucks meal
For most South Africans money is tight, so when they see a great deal, they can't help but talk about it. Chicken Licken®, in partnership with Joe Public United, has come up with an exciting campaign featuring a television film that celebrates Chicken Licken's® four affordable meal options called EasyBucks® for only R24 each. 12 Feb 2020 Read more

Joe Public United ranked number one for contributing to its clients' business growth
The South African arm of SCOPEN's Agency Scope Report which conducts research into the South African marketing and communications industry recently completed its third edition study for 2019 and the results are in. Having over 200 CMOs contribute to this year's fieldwork, this report is the most in-depth and up-to-date view of the country's marketing and agency landscape. 9 Dec 2019 Read more

Pride of Africa raises its new flag
As Africa's longest-running LGBTQ+ME pride event, Johannesburg Pride has received significant support and attendance from the community across the continent in recent years. In addition to the far-reaching appeal of the event, its location has come to be seen as a safe space for individuals to express themselves freely and escape some of the negativity they may face back home. 20 Nov 2019 Read more

Joe Public United ranked #1 agency at 2019 Pendoring Awards for the second year running
Thinking, creating and sharing in a local language remains the conceptual force behind the Pendoring Awards show. This year's show celebrated #SpeakSouthAfrican - motivating, recognising and awarding creativity that is not only truly South African but truly excellent across all media from film to design. Joe Public United walked away with four Golds, nine Silvers, and eight Craft Certificates - making the agency group the number-one ranked agency for the second year running. 8 Nov 2019 Read more

Rock My Soul travels through time
You'll never guess where Chicken Licken® is heading next. Or should we say when? In its latest TV ad creation in partnership with brand and communications agency Joe Public United, Chicken Licken® goes on a journey through the centuries, back in time, all in the name of peace. 6 Nov 2019 Read more

Joe Public Connect scoops a hat-trick win for Agency of the Year - New Generation Awards
This past week's Friday saw the digital arm of the Joe Public United group - Joe Public Connect - once again awarded the coveted Med-Large Agency of the Year 2019 accolade for the third year running. The agency is proud to be recognised as delivering on their growth promise to their clients by taking home a total of 10 awards including seven Golds and three Silvers across a variety of categories at this year's award show. Including two of the ageny's talents being awarded as Best Agency Community Engagement Manager and scooping the Social Wiz Award. 11 Oct 2019 Read more

Less fear and more hope with Jet's latest campaign to help #ClearTheStigma
Breast cancer. It's a disease so many of us have been affected by. The mere mention of it sends shivers down our spines and instils a sense of dread, and fear, in us. But it doesn't have to. 21 Aug 2019 Read more

Joe Public Connect grows greater
Digital advertising in South Africa is growing at more than four times* the rate of traditional advertising and to meet this growing demand, agency group Joe Public United has actioned a powerhouse move by merging Joe Public Ignite, (previously its beyond-the-line offering) and Joe Public Connect (its digital offering). 7 Jun 2019 Read more

Converse brings the female narrative to the fore
In 2018, Converse in partnership with brand and communication agency, Joe Public, launched their 'All The Stories Are True' campaign. A series of long-format 90" films featuring trailblazing Kwaito group, Trompies, and well-known South African personality, J'Something, who shared their real-life 'Chuck' stories - based on the brand's most famous sneaker. 6 Jun 2019 Read more

Joe Public awarded in both British and Dutch markets on the same night
The D&AD Awards in London ended with a bang as South Africa was ranked ninth among 45 countries, with a total of 15 prestigious Pencils awarded. Joe Public United couldn't be prouder to have been the most awarded creative agency amongst their South African peers on the night scooping a Yellow Pencil (Gold), a Graphite Pencil (Silver), a Wooden Pencil (Bronze) and three shortlists. Not only did the South Africa agency show their independent clout this year in the international arena but European agency partner, Joe Public Amsterdam, also won Agency of the Year, on the very same night for Dutch award show - The SAN. 28 May 2019 Read more

SoulSister brings some soul
It's time for the world to meet the Soul Sisters. Here to inspire and celebrate sisters everywhere in a quirky and unique way that only Chicken Licken® can. In partnership with brand and communications agency Joe Public United, Chicken Licken® embraced women's daily struggles to find insightful, humorous ways to market the SoulSister® Party 4 meal for the first time. 27 May 2019 Read more

Next-level branding for the next generation
As we enter the first few months of 2019, it is apparent that more than ever before, brands and advertisers have to fight for both relevance and the attention of their markets. Yet, how can we remain relevant if we are mislabelling the very segment that we are targeting? 8 Feb 2019 Read more

The winning streak continues for Joe Public Connect
The Direct Marketing Association of South Africa's Assegai Awards recognises integrated marketing excellence and raises the industry bar as we see the growing standard of winning work. As an agency group Joe Public United lives its purpose of growth and believes in always doing better than their best. Continuing this trend the group saw specialist digital agency, Joe Public Connect at the forefront of this year's Assegai Awards. 12 Nov 2018 Read more

When you grow taal you can grow taller
For 20 years Joe Public has celebrated operating as a truly South African agency, 100% independently owned and purpose-led to realise the ripple effect that is the growth of its people, clients and country. In recent years Joe Public United has grown its focus to create relevant, vernacular work. For an agency so passionately fuelled by local creative excellence, it is no surprise that this year's Pendoring Awards, an award show labelled "the truly South African award show", proved to be an evening that showcased the talents of vibrant Joe Publicans and their brand partners - clients intent on producing content that is authentic, moving and meaningful. 5 Nov 2018 Read more

Joe Public Connect scoops 'Digital Agency of the Year' at this year's New Gen Awards
Gold was certainly on the cards for Joe Public Connect at the New Generation Social & Digital Media Awards ceremony that honours innovative technology and inventive social and digital media. 4 Oct 2018 Read more

New leadership for Joe Public 2.0
Khuthala Gala Holten to join Xolisa Dyeshana at the helm of Joe Public United's new digitised above-the-line entity 25 Sep 2018 Read more

Joe Public tops the tables as Loeries Agency of the Year
This past weekend, at the annual 2018 Loeries Awards show, Joe Public United was awarded the prestigious Agency of the Year award, with a grand total of 30 Loeries, including eight Gold, six Silver, seven Bronze and nine Craft Certificate awards. 23 Aug 2018 Read more

Joe women lean in
From the moment that Joe Public United first crystallised its purpose of Growth as "the fertile soil that grows its people, clients and country", the organisation recognised the massive need to embrace diversity. This has become a key factor in creating a culture in which people of all races, genders and diverse backgrounds are able to flourish. 17 Aug 2018 Read more

The journey for inner peace continues for Chicken Licken
The latest Chicken Licken® Rock My Soul 3 Straight™ film in partnership with agency Joe Public United is said to be such a satisfying offering, it promises to, once again, bring a true sense of 'inner peace' to whoever enjoys it. While previous Chicken Licken campaigns focused on a journey toward inner peace, this time a new perspective was acquired. So, two strategic questions were posed for development: where would it be nearly impossible to find inner peace? And what would it look like if this place were in fact found? 31 Jul 2018 Read more

Continued growth with South African Breweries
Joe Public United is excited to celebrate two new business gains from SA's largest alcoholic beverage group, SAB. Picking up Flying Fish and Castle Free in the last few months is testament to the three-year creative relationship the group has with the SAB brand. 26 Jun 2018 Read more

New leadership to Ignite Joe Public
Joe Public United is excited to announce the appointment of a new generation of leaders that will take Joe Public Ignite, the group's beyond-the-line (BTL) agency, forward. When it comes to the growth of new leaders, the agency has always looked within to bring about growth of their people - an imperative aligned to the group's business purpose of growing its people, clients and country. 8 May 2018 Read more

Chicken Licken Hotwings 2.0
We live in a world on the brink of an artificial intelligence revolution. In recent times, we have seen everything from a robot being interviewed on live television to a robot being granted citizenship by Saudi Arabia. When it comes to AI though, South Africa has never really been viewed as being at the forefront, until now. 27 Mar 2018 Read more

#TheDailyAbuse: A 360 view on domestic violence and abuse
Femicide. Rape. Sexual assault. Violence in schools and homes. And some of it, all caught on camera. These are some of South Africa's newsroom staples and yet, even with all this attention, domestic violence and sexual abuse are issues that get lost in the minds of South Africans who have grown numb to the stats. 26 Mar 2018 Read more

Joe Public United launches School of Growth
Joe Public United is proud to announce the launch of the Joe Public School of Growth. Having started their education passion with One School at a Time in 2007, the agency's CSI programme, working to uplift standards within two under-resourced and disadvantaged South African schools. Joe Public United is expanding its growth purpose inwardly and taking their education passion to the next level. The School of Growth is a separate entity that has been created to facilitate the personal and professional development of their staff, as well as Joe Public's clients. 29 Jan 2018 Read more

Engage Joe Public appoints Reatile Tekateka
Integrated brand and communications group Joe Public United is proud to announce the recent appointment of Reatile Tekateka to head up its public relations company, Engage Joe Public, at the start of 2018. 24 Jan 2018 Read more

Jet's new brand ad shows that their clothes speak for themselves
Jet is a fashion retailer that is about so much more than just selling clothes, they understand that clothes are the modern-day armour that we all wear and that clothing tells stories and connects us to people and time. Clothes hold deep meaning and they bridge gaps in our memories. 12 Dec 2017 Read more

Iceland gets a taste for Chicken Licken
Chicken Licken® has just launched its brand-new offering, the Double Chick'n BoerieTM Burger, which is a chicken patty infused with special boerewors flavouring. To advertise this new product to the country, brand and communications agency Joe Public United took it all the way from the south of sunny Africa to the north of icy Iceland. Shot in a documentary style, the new TV commercial and integrated campaign tell the story of an Icelandic boy who starts displaying characteristics that seem all too familiar to South Africans. 5 Oct 2017 Read more

Connect Joe Public tops the tables at New Gen Awards 2017
The New Generation Social & Digital Media Awards ceremony saw Connect Joe Public, Joe Public United's digital agency, walk away with five Golds, four Silvers and one Bronze. As well as taking home the coveted Digital Agency of the Year 2017, Digital Brand of the Year and Overall Digital & Social Award for client Chicken Licken®. The award show honours South African creative teams for their innovative use of social and digital media, and technology, which help to promote organisations and brands in groundbreaking ways. 3 Oct 2017 Read more

Joe Public United tops the tables at this year's Apex Awards for the second consecutive year
Great advertising is key in assisting brands to grow their business and the Apex Awards is all about providing proof of this fact. Because of the alignment of the Apex Awards and Joe Public United's growth purpose, the group is extremely proud to have topped this year's Apex Awards table, and even prouder to have achieved this for the second successive year. 11 Jul 2017 Read more

Growing brand belief to new heights
Engage Joe Public, a member of the brand and communications group Joe Public United, is fast becoming the go-to public relations agency for clients with interesting challenges and hardcore delivery needs. 2 Jun 2017 Read more

A conscious move towards greatness
Joe Public United is proud to have been selected as a finalist in this year's inaugural Conscious Companies Awards™. The awards programme celebrates the journey of human evolution and business leaders and focuses on building the value of business through business values. 16 May 2017 Read more

New Chicken Licken epic journey to inner peace
Chicken Licken® is renowned for their Rock My Soul® offering, always packed with some SoulFire®. It is the ultimate in Soul Food® and the perfect way to satisfy any kind of hunger. Hot on the heels of the integrated campaign late last year with their new agency, Joe Public United, where Afronaut Rodwell Tshabalala delivered Hotwings® to space, the brand and communications agency is proud to serve up an entertaining road trip parody of an archaeologist and a 6,000-year-old Egyptian pharaoh. The latest integrated campaign is aptly titled Archie and the Pharaoh. 11 May 2017 Read more

Delivering on African Excellence 2017
The Corporate Communications and Public Relations sector has seen rapid development over recent years, and the new world of Communications has amplified the need for industry leaders to have global expertise with local relevance. This holds true for the ‘African Era of Communications' where customised communication approaches need to be rooted in dynamic cultures and demographics for different African countries. 25 Apr 2017 Read more

Hyundai lights the way with new Creta commercial
A commercial for a new Hyundai? Or a celebration of women and everything they've achieved? The new Hyundai Creta commercial, titled Light The Way, is both. Brand and communications agency Joe Public United, in partnership with client Hyundai, decided to use the new television commercial as a way to feature the car, but more importantly to serve as a platform to celebrate women, the Creta's primary target market. 17 Mar 2017 Read more

Growth to the power of two
2017 sets a new benchmark at Joe Public as the agency positions itself to take their creative product, and in doing so the growth of their clients' brands, to the next level. 14 Feb 2017 Read more

Ignite carrying the Shield for new growth
Ignite Joe Public celebrates another new business partnership, this time as the lead agency on Unilever's prestigious Shield brand. As the number one deodorant in South Africa, Shield is an established and well-recognised household name. 4 Nov 2016 Read more

Igniting growth for Cornerstone Women
Cornerstone Woman NPC, a non-profit company established to help and support abused women, recently appointed Ignite Joe Public as their new brand communications partner. Samantha le Roux, the founder and CEO of Cornerstone Woman NPC, selected Joe Public United's cross-platform agency, Ignite Joe Public, to take the organisation forward and realise their growth goals. Ignite Joe Public is a creative, flexible and strong strategic partner for Cornerstone Woman NPC. 12 Oct 2016 Read more

Joe Public drives the growth of our country
Joe Public are proud to achieve a Level One on the recently gazetted and approved Marketing, Advertising and Communications (MAC) Charter written into law on 6 May 2016. The charter propagates true reformation, integration, opportunity and transformation across the industry. Transformation that is not just token, but that spearheads change across departments and results in products, services and communication that is representative. 5 Aug 2016 Read more

Igniting new growth for clients
Ignite Joe Public has had a flaming start to the second quarter of the year with four new business wins. Three of these exciting four wins include brands under the Adcock Ingram umbrella; Natrodale - a multivitamin range, GynaGuard - a feminine hygiene product, as well as Adcock Ingram's Critical Care - a key supplier in the health care division. 14 Jul 2016 Read more

Joe Public United leads the way in creative effectivity
Creative ideation that really works, and converts to hard sales, is the measure of excellence at the Apex Awards' Show. These awards are held in high esteem at Joe Public United as it reinforces and represents the agency's purpose - growing their clients through great creativity. This year Joe Public United led the way scooping up three awards at the ceremony, with one Special Award, together with Mediology, for the Brothers for Life Medical Male Circumcision Drive campaign. 11 Jul 2016 Read more

Growing young leaders
In January 2016, Joe Public introduced the concept of a junior lead executive committee to create more flow and communication between agency levels and to give young leaders the platform to initiate their own growth. The concept was introduced to create a cultural shift and reduce the 'gap' between senior executives and staff. The committee, Junior ExecJoe, might be the only committee where there are more pairs of hipster jeans than there are formal suits, but it's been building fantastic awareness and inspiring new ideas within the agency. 1 Jul 2016 Read more

Paving the way for the growth of our clients
Joe Public United is proud to announce their recent partnerships with two new agencies in Africa. The partnerships are part of a long-term strategy to establish a united network that will offer local and international brands a platform to experience unchartered growth and access across the continent. 22 Jun 2016 Read more

Connecting with the mass market and creating a shared purpose
We live in a world that is rapidly changing. Every day more and more channels, options and ideas come to life, allowing us to access the latest technological advances as well as the latest devices every few months, at only a moment's notice. 3 Jun 2016 Read more

Growth agency achieves international acclaim
Engage Joe Public has been named as one of only four finalists in the EMEA SABRE Awards in the New PR Consultancies of the Year category. 9 May 2016 Read more

Growing brand belief
Engage Joe Public, Joe Public United's specialist Public Relations & Communications agency for the group, has steadily been converting and retaining business as they enter their third year of growth. In the first quarter of 2016 alone, the specialist agency has landed no less than five diverse, new accounts. Each new client is testament to Engage Joe Public's strong set of case studies, work ethic and firm belief in creating truly authentic content for brands. Content that resonates across all platforms and delivers on growth objectives for clients. 20 Apr 2016 Read more

Growing McCain's brand through human connection
Joe Public United's latest campaign for McCain pays homage to the one person in all our lives that means everything - mom. We all love our dear moms and although we are grateful for all that they do, we don't always get the chance to show our full appreciation. 6 Apr 2016 Read more

Ignition thinking for Ignite Joe Public and their new Shopper Marketing offering
Ignite Joe Public are proud to announce the launch of their latest Shopper Marketing division, which is expanding the specialist agency's integrated offering. 31 Mar 2016 Read more

New leadership ignites new growth
Ursula McAlpine joined Ignite Joe Public as their new Managing Director in August this year. Ignite Joe Public, Joe Public United's specialist cross-platform offering, has successfully gained a number of blue chip clients since it was established in 2012, including Mercedes-Benz, Anglo American and Nike. 19 Nov 2015 Read more

Growth by design for Jet
Iconic South African fashion brand, Jet, recently repositioned itself from Jet Up and Save to "Feel Good Fashion for Everyone". The strategic design direction and identity was developed by specialist design agency Shift Joe Public, who engineered this new corporate identity to express the brand's evolution toward a more fashion-conscious mindset. 6 Oct 2015 Read more

New leader appointed to spearhead growth for Connect Joe Public
Joe Public United is excited to announce the appointment of Dani Morley as Managing Director of Connect Joe Public, the Group's digital specialist company. Dani joins Dylan Mclean, Connect Joe Public's Executive Creative Director, as the leadership duo of the digital agency. 23 Sep 2015 Read more

When growth feeds growth
We like sharing great stories about our people and their growth, so this happy 'Joepisode' will tell you a little bit more about the internal growth of some of our people at Joe Public. 22 Sep 2015 Read more

Joe Public celebrates a year of growing creativity at the 2015 Loerie Awards
This year's Loerie Awards show saw Joe Public being recognised with 15 Loeries in total, including 1 Gold, 8 Silver and 6 Bronze awards. The agency again showed its breadth, being awarded across multiple categories, including Direct Mail, Live Activations, Print, Radio and Television and Integrated Campaigns. 26 Aug 2015 Read more

Growing by design for Shift Joe Public
A new appointment in the leadership of Shift Joe Public signals more growth for the strategically led design agency. Terri-Leigh Blomeyer, joined the creative talents at Shift Joe Public as the agency's Managing Director in March this year. 10 Jul 2015 Read more

New Business Banking campaign takes businesses to the next level
Based on the insight that there is a pinnacle moment in a business lifecycle when growth challenges reach a tipping point and a business owner realises they need assistance to grow and take their business to the next level, Nedbank developed a new Business Banking campaign to demonstrate the importance of successful partnerships and the role they play in championing the growth of its clients' businesses. 12 Jun 2015 Read more

Don't let the man flu get you
Ignite Joe Public's recent TVC for client Iliadin takes a humorous approach to facing the winter blues this chilly season. Iliadin's nasal spray will not only unblock your nose, but it will also reduce a cold up to two days sooner. 4 Jun 2015 Read more

Joe Public to participate in the growth of female creatives at Cannes
Joe Public's Katherine Glover has been selected to attend the Cannes "See It Be It" 2015 initiative. See It Be It is a project that was initiated by Cannes in 2014 to highlight the existence of very talented creative women in the industry, accelerate their careers, expose the powers women bring to the work, and encourage agencies to nurture women's careers from the inside. 27 May 2015 Read more

Our creatives were inspired by a story they saw online and as a result were compelled to create the above campaign for POWA for International Women's Day. 26 Mar 2015 Read more

Ignite Joe Public continues growing partnership with Knorr
After specialist below-the-line agency, Ignite Joe Public, succeeded in a 2014 win of Knorr Soup, the agency continues to pioneer exciting new ideas into the Knorr business, and this year it's with Knorr Salad Dressings. The team was awarded the business in January 2015 after an inspiring thinking presentation that wowed the new client. 25 Feb 2015 Read more

Dylan McLean to grow Connect Joe Public
Joe Public is proud to announce the appointment of Dylan McLean as the Executive Creative Director and Managing Partner of their new Johannesburg-based digital offering, Connect Joe Public. 13 Jan 2015 Read more

Joe Public United puts down new roots
Today, Friday, 31 October, marks a significant new ring in the tree of growth for South Africa's largest independent communications group, Joe Public. The group is proudly relocating into a bespoke 3000m², three-story office on Main Road, Bryanston. The building, a collaboration between Joe Public, architects Boogertman & Partners and interior designers I4C (Interiors for Change), has been specifically created to be a collective space where all of Joe Public's specialist businesses can meet and co-inspire each other. 31 Oct 2014 Read more

Joe Public's growth tree sprouts shiny thorns
This past weekend saw Joe Public celebrating yet another year of creative excellence at the Pendoring Awards, leading the night with one gold and three silver Pendoring awards. With a total of ten out of 77 finalists, Joe Public did well by racking up a substantial 2014 finalist list and converting four of them. Entries were received by 20 agencies and a number of South African advertising schools bringing the total of this year's entries to 330. 28 Oct 2014 Read more

Shift Joe Public tops the 2014 Loerie rankings for brand communications
After a phenomenally successful taking at this year's Loerie Awards show, Shift Joe Public has catapulted into the top three list of the overall official Loeries rankings released on 16 October 2014, placing the specialist agency as the number one brand communications agency in South Africa. 24 Oct 2014 Read more

Igniting a partnership with Knorr
Ignite Joe Public has recently been awarded the Knorr Soup business. The below-the-line specialist agency has been awarded the business as part of Knorr's long-term strategy to redefine its role within the soup category. 1 Oct 2014 Read more

Joe Public celebrates the growth of its clients, people and country at the Loeries
South Africa's largest independent communications group Joe Public including Shift Joe Public and Ignite Joe Public won six Gold, six Silver and six Bronze awards, as well as two Craft Certificates at this year's Loerie Awards ceremony. Clients awarded included Nedbank, Foodcorp and One School at a Time (OSAAT). 25 Sep 2014 Read more

Shifting the brand design category at the Loeries
Shift Joe Public, communications design agency walked away with four Golds, two Silvers and a Craft Certificate. 23 Sep 2014 Read more

Joe Public grows in Africa
Communications group Joe Public is excited to announce its partnership with integrated communications agencies Cosse (Nigeria and Ghana) and HWMiT (Zimbabwe). 17 Jul 2014 Read more

Celebrities brave gigantic ice bed to launch 2014 Nedbank winter campaign
An enormous bed made of ice drew dozens of celebrities to Melrose Arch last night, for the launch of the 2014 Nedbank winter campaign, which seeks to bring warmth through blankets to the less privileged members of our society. 9 Jun 2014 Read more

Changing education one mountain at a time
Bronwyn James, MD of One School at a Time, challenged her body and mind to trek up to Everest's base camp in April this year to raise funds for the schools advancement programme. One School at a Time is a registered non-profit organisation, established by Joe Public in 2008. The programme aims to create a scalable and sustainable system that will support the improvement of high schools in Johannesburg so that they not only become exceptional, but shining examples to the rest of the world. 20 May 2014 Read more

Cannes grows Joe's young talent
Joe Public has it in the Cannes again as the company swoops up first and third place in this year's Young Lions competition. The brief challenged young creatives to produce a 60-second cinema commercial in 48 hours that would get South Africans from all walks of life, but particularly the youth, to the voting polls as well as support the Independent Electoral Commission's election campaign, "I VOTE SA (IXSA)". 31 Mar 2014 Read more

Mugg & Bean to enjoy a bottomless cup of Joe
No one can say "bottomless coffee" without thinking of one of the country's most loved brands, Mugg & Bean. A home away from home that South Africans have come to love for their famous coffee, freshly baked giant muffins and generous heart. The recent appointment of Joe Public as their advertising partner is the reason you will find Joe Publicans walking around on a caffeine buzz. 19 Mar 2014 Read more

Growing from the inside out
Two new senior positions in the media department continue to build a truly integrated solution to maximise growth for Joe Public's clients. Suraya Pillay, with 20 years' experience in the advertising industry, has recently been promoted to media director for media buying and planning, whilst Jodi Calvert, with 25 years media experience, has been promoted to channel strategy director. 13 Mar 2014 Read more

Cannes Chimera Jury 2014 chooses Joe Public
No agency could have asked for a more explosive creative start to the year. Joe Public's creative team, Amy Auret (Copywriter), Monique Kaplan (Art Director), Keshia Osmond (Art Director), Roanna Williams (Creative Director) and Adam Weber (Executive Creative Director) have been honoured as the only South African creatives to have their idea selected as one of the worldwide winners in the annual Cannes Chimera Challenge. A team from Joe Public will be flown to represent and develop this one-of-a-kind idea at the Bill & Melinda Gates Foundation in Seattle, Washington, next month. 6 Feb 2014 Read more

McCain appoints Joe Public's fully integrated offering
As the year opens, Joe Public Johannesburg celebrates the arrival of their newest client, McCain Foods South Africa, adding to the groups FMCG stable. Having added digital services as well as public relations to the agency over the last six months, the group is delivering on its promise to provide a fully integrated offering to its clients. 30 Jan 2014 Read more

Primedia Talk Radio appoints Joe Publicn as digital partner
Joe Publicn has been appointed as the technology partner for the rebuilding of Primedia's 567 Cape Talk and 702 Talk Radio websites, after a three-way pitch against reputable and established corporate software development houses. 16 Jan 2014 Read more

Nedbank takes two of the top five spots for the Best Liked Ads
As the year closes, Nedbank receives consumer accolades as two of their adverts are voted in the top 5 of the Millward Brown's Best Liked Ads list for the third quarter of this year. The two television adverts, which were developed in partnership with advertising communication group Joe Public, are Nedbank Savvy Life (Eugene 'want it') in second position and Nedbank Savvy Approve It (Eugene online banking) in fourth position. 17 Dec 2013 Read more

Joe Public scoops the Annual Agencies' Agency of the Year award
Joe Public has been awarded The Annual's Agencies' Agency of the Year award. The honour of receiving the Agencies' Agency of the Year award is testament to Joe Public's values and purpose as the award is received through votes by industry peers. With an income growth of 89% and staff growth of 42%, the agency has experienced a phenomenal year of growth. 2 Dec 2013 Read more

Bobtail makes a bang for firework season
Bobtail, South Africa's most-loved dog food, in partnership with Joe Public and the NSPCA have created something a little unique for this year's firework season. While fireworks create excitement for everyone, this adage doesn't hold true for our furry friends and companions, our dogs. 6 Nov 2013 Read more

Joe Public recognised as one of South Africa's top companies to work for
Joe Public was recently awarded the "Standard of Excellence" in the 2013 Deloitte Best Company to Work For Survey. The agency group was recognised as one of South Africa's Top 40 companies to work for, as well as being the only advertising agency to receive the accolade. 28 Oct 2013 Read more

Ignite Joe Public wins Tempest Car Hire
Ignite Joe Public has recently been appointed as the communication agency for Tempest Car Hire. The agency will be igniting the car hire brand with activations, promotions as well as internal communications and ATL with immediate effect. 23 Oct 2013 Read more

Speaking more than just English
Joe Public entered the Pendoring Awards leading the pack with 14 finalists and ended it by flying the Afrikaans language flag high. The agency finished off the evening with one Gold in the Newspaper category, executed by Ignite Joe Public - the group's below-the-line agency - and another five Silver Awards across multiple categories, demonstrating Joe Public's diverse approach. 23 Sep 2013 Read more

Joe Public opens in Namibia
Cornerstone Joe Public, a newly formed joint venture owned by Margareth Gustavo and Joe Public South Africa, will see the communications group formally extend its services into Africa for the first time. 5 Sep 2013 Read more

Keri-Ann Stanton to head up Joe Public's new PR division
Communications group Joe Public is proud to announce the appointment of Keri-Ann Stanton to head up its new PR division that will officially open its doors on the 1st of September. 21 Aug 2013 Read more

Steers account goes to Joe Public
Joe Public Johannesburg has been appointed as the above-the-line agency for Steers. The agency will be assisting Steers with its new brand positioning, promotional campaigns and product launches from July 2013. 13 Aug 2013 Read more

Yawn and Douwe Egberts coffee is yours
Imagine a world where all you had to do to receive a free cup of delicious, steaming hot Douwe Egberts coffee was to yawn. That's right. Just yawn, and your exceptional caffeine fix appears right in front of your eyes. 19 Jul 2013 Read more

Joe Public's family continues to grow stronger
Joe Public has made a number of creative and strategic appointments to ensure that the communications group continues to grow from strength to strength. 25 Jun 2013 Read more

Joe Public Group launches "the agency of next" in Cape Town
The Joe Public Group has announced a new addition to its existing structure by launching Joe Publicn in Cape Town. The new agency's name is based on the growth strategy that has been central to the group's phenomenal performance in the last few years. 19 Jun 2013 Read more

Brothers for Life makes a difference and wins an Apex
The national Brothers for Life 360° integrated social communication campaign, in partnership with communications group Joe Public and Mediology won a Bronze Apex award in the Sustain category for successfully affecting mindsets and behaviour change in South African men. In addition, the campaign was recognised with a Special Award, acknowledged only to non profit organisations, charities or causes. 18 Jun 2013 Read more

Way Better Clover campaign wins a Gold Apex
Last night, Clover Industries Limited in partnership with communications group Joe Public was acknowledged with a Gold Apex Award for excellence in effective advertising within the Change category. 14 Jun 2013 Read more

Zonke launches new ZAZI women's campaign
Communications group Joe Public in partnership with client JHHESA (Johns Hopkins Health and Education in South Africa) have created a new national women's campaign featuring Zonke, addressing South African girls and women affected by issues such as gender-based violence, inter-generational sex, teen pregnancy and HIV/AIDS. 30 May 2013 Read more

Joe Public wins Ad Agency of the Year at AdReview
Joe Public was recognised as the overall Agency of the Year at Tony Koenderman's AdReview advertising awards on Thursday, 23 May 2013. In addition the agency was awarded Gauteng Agency of the Year and won the Agency Choice award, which is based on a democratic voting process by South Africa's senior advertising executives. 27 May 2013 Read more

Communications group Joe Public has made a number of senior appointments to further strengthen the team. 22 May 2013 Read more

Joe Public Ignite has been awarded the Mercedes Benz Commercial Vehicles (MBCV) account following a competitive three-way pitch. 23 Apr 2013 Read more

Joe Public has been recognised as Financial Mail AdFocus's Advertising Agency of the Year for 2012. 29 Nov 2012 Read more

Gareth Leck, CEO of Joe Public has announced the appointment of Dave McCullough as Group Commercial Director. 26 Oct 2012 Read more

What makes a South African brand iconic?
A number of South African brands can claim to be intrinsically South African. Lion matches, All Gold tomato sauce, Huletts Sugar, Koo Baked Beans and Ouma Rusks come to mind. But truly iconic brand status is usually reserved for international brands like Apple, Mercedes and TagHeuer. They're embedded in our culture and our consciousness as true icons. 9 Oct 2012 Read more

Xolisa Dyeshana appointed Loeries Chairperson
Joe Public's Creative Director, Xolisa Dyeshana, has been confirmed as the newest Loeries Chairperson. Xolisa takes over the reins from Bonsiswa Pezisa as he begins his two-year tenure. 2 Oct 2012 Read more

Joe Public is celebrating being number one on the Pendorings table after being awarded the Pendoring Umpetha Award (a newly created accolade that rewards the best Proudly South African piece of work), four Golds and three Silver Pendorings. In addition, the team were awarded a Grand Prix Loerie, four Gold Loeries, seven Silvers and two Bronzes, placing Joe Public at number two on the Loerie table. 26 Sep 2012 Read more

New Mahindra ad 'rises' to the occasion
The evolution of the Mahindra vehicle brand in South Africa has seen the launch of a new television commercial conceptualised by ad agency Joe Public developed around the concept of the brand's 'Rise' positioning. 28 Aug 2012 Read more

William Shatner and Dial Direct boldly go where no other insurance company has gone before
There's a new Dial Direct ad campaign in town that's currently shifting the positioning of the insurance brand from Yada Yada towards that of a one-touch solution that is 'simple smart'. 24 Jul 2012 Read more

Assupol reinvests in its SA brand heritage
Assupol has relaunched its brand presence using a multi faceted advertising campaign to promote a new image and positioning that embraces the rich history of South Africa in the 1950s and the colourful heart and soul of Sophiatown... 9 Jul 2012 Read more

Joe Public rallies a Twitter army for Aids, wins international Bees Award
Joe Public has won a highly coveted international social media Bees Award in the category Best Use of a Micro-Blogging Platform for its stand-out Brother's for Life campaign funded by USAid; this despite facing stiff competition from a number of international agencies. 31 May 2012 Read more

Joe Public wins Ad of the Year
Joe Public has won the Creative Circle's Ad of the Year 2010 in the Experiential category. The promotional item, crafted for longstanding client Clover, was a clever take on a cooking calendar with each recipe incorporating Clover products. 5 Apr 2011 Read more

Ocean Basket's Talking Fish are back!
Based on its previous successes with Ocean Basket's Talking Fish television commercials, Joe Public has released the newest instalment but this time the fish will entertain you with their sweet melodies. 4 Apr 2011 Read more

Joe Public and Dial Direct release their alter egos
A year after 'less yada yada, more ching ching' was introduced to the South African market for insurance client Dial Direct, Joe Public has created a series of new commercials which explores the 'Inner Yada' with a little help from world famous ventriloquist, Paul Zerdin. 1 Apr 2011 Read more

Joe Public's work cuts through at Assegai Awards
Joe Public won seven awards at the 2010 Assegai Awards, an event that promotes the best there is in direct marketing talent. The awards included two Golds, three Silvers, a Bronze and a Special Mention. 16 Nov 2010 Read more

Insightful work takes Joe to the top of the Pendoring pile
Joe Public came out tops at the Pendoring Awards held at Vodaworld on Friday 29 October. The company won four gold and three silver awards, making Joe Public the most awarded agency at this prestigious Afrikaans event. 4 Nov 2010 Read more

Joe Public has moved to new offices, just across the street from the old ones. 29 Oct 2010 Read more

Joe Public and Tracker tell true stories
The truest form of communication comes from real insights told by everyday people. As part of its landmark new campaign for Tracker, Joe Public has created an emotive showcase to reaffirm that Tracker is about much more than just recovering cars. 28 Oct 2010 Read more

Johannesburg-based brand agency Joe Public has been ranked 6th agency overall in the latest Loerie tables, and now houses an additional eleven Loerie awards in the office. 8 Oct 2010 Read more

Joe Public's Rock4AIDS foundation has enabled 50 learners to take part in Bridging for Life, a Valued Citizen's Initiative guiding and encouraging students to enroll into tertiary institutions. This is one more step for Rock4AIDS towards realising their dream of seeing every learner in South Africa leave school with university exemption. 8 Sep 2010 Read more

Joe Public helps Ocean Basket sell 76 000 fish in one day
Joe Public, Ocean Basket's longstanding communication partner, recently created a simple and effective campaign which helped South Africa's favourite chain of seafood restaurants sell 76 000 portions of their signature dish, "feesh & chips", in one day. 7 Sep 2010 Read more

Joe Public and Joey Rasdien launch 'selling' on
Joe Public,'s agency for the past seven years, has created an advertising campaign that communicates the South African online retailing giant's new trading platform that allows individuals and businesses to sell their new and used CDs, DVDs, games and books on 1 Sep 2010 Read more

Making a difference, one school at a time
It is the era of the triple bottle line. A time when companies are expected to deliver to more than its shareholders. In fact, it has become critical for 21st century business leaders to have an acute eye on the bigger picture, especially within the context of the challenges that face South Africa today. 31 Aug 2010 Read more

Clover ads are not just ads
It doesn't matter which brand you buy, milk is just milk, right? 12 Jul 2010 Read more

Joe Public has been appointed by the Society for Family Health (SFH), a leading social marketing organisation focused on HIV prevention. The agency will be responsible for SFH's brand portfolio, consisting of nine brands which include: New Start, Lovers Plus and Youth Aids. Joe Public will be the lead communication agency and will be involved with everything from strategic brand planning to above-the-line creative and various design projects. 29 Jun 2010 Read more

Lionel Messi, Thierry Henry and others sign with Joe Public's Brothers for Life campaign
Joe Public's latest execution for Brothers for Life, representing Johns Hopkins Health and Education in South Africa (JHHESA), is utilising a myriad of world-renowned sportsmen. Matthew Booth, Teko Modise, Tiger Mangweni, Graeme Smith, Patrice Evra, Ryan Giggs, Mame Biram Diouf, Thierry Henry, Lionel Messi and John Smit have all personally backed the campaign. 18 Jun 2010 Read more

Joe Public has been awarded a bronze Apex award in the Sustain Category for its longstanding client Tracker. The Apex case study demonstrated how Tracker's remarkable growth of up to 29% above industry norm could mainly be attributed to effective communication. 7 Jun 2010 Read more

Joe Public awarded Silver Clio for Rock4AIDS
Joe Public is celebrating its Silver Clio award announced this morning for its Rock4AIDS ARV campaign. Using the universal medium of music, Joe Public has made inroads in educating South Africa's youth on the HIV/AIDS pandemic. 27 May 2010 Read more

Joe Public and Tracker improve Forte High School in Soweto
Rock4AIDS, Joe Public's CSI initiative, is making inroads in providing its adopted school, Forte High, with improved facilities and infrastructure. The organisation's most recent project is to provide the school with much-needed basketball and tennis courts. 7 May 2010 Read more

Joe Public goes under the scene for Ocean Basket
Ocean Basket, South Africa's leading seafood franchise, recently commissioned its advertising agency Joe Public to create a new congruent television and in-store campaign to take the brand forward. 9 Apr 2010 Read more

Joe Public gives Dial Direct 'less yada yada, more ching ching'
Independently owned creative agency Joe Public has taken its new client Dial Direct from cutting out the middleman to simple, smart insurance. With the use of Hand Heads, its first creative execution is turning heads... er... hands and heads. 25 Feb 2010 Read more

Joe Public adds digital
Joe Public has launched a digital division in response to market needs, enabling the full-service creative agency to integrate all through-the-line communication elements. 4 Sep 2009 Read more

Joe Public rocks the HIV/AIDS crisis away one school at a time
Johannesburg-based creative agency Joe Public initiated its Rock4AIDS foundation in 2004 to raise funds and awareness around HIV/AIDS and to educate the youth one high school at a time. It's five years later and the agency has made serious inroads in making behavioural differences to the educators and pupils at Forte High in Soweto. 13 Jul 2009 Read more

Joe Public wins Gold at Assegai Awards
Joe Public is celebrating its gold and two silver wins received at the Assegai Awards, held last week at Gallagher Estate. All awards were as a result of creative executions for long-standing client, eBucks. 13 Nov 2008 Read more

Joe Public wins at OHMSA and Eagles
At this week's OHMSA Awards Joe Public continued its winning streak, being awarded best campaign in the ‘Ambient Media' section for its ‘Speedkills GP' initiative for Arrive Alive. In addition, and only two weeks ago at the Eagle Awards, the agency walked away with a Bronze Eagle in the Campaign Category for Mahindra ‘Since 1945' and a Silver Eagle in the Product Category for Mahindra's ‘Pink' ad. 24 Oct 2008 Read more

Joe Public turns wine into art for Spier
Over the past five years, creative agency Joe Public has built the Spier Wine brand on the premise that it represents ‘the art in wine'. Following various print and in-store campaigns that transformed the actual liquid into intriguing pieces of art, Spier recently tasked Joe Public to take their positioning to the next level. 1 Oct 2008 Read more

At the Pendoring Awards held on Friday the 19th of September, Joe Public South Africa walked away with three Golds as well as the overall, highly sought-after Prestige Award. The Pendorings, celebrating great creativity in Afrikaans, is increasing in stature each year, highlighting the lucrative Afrikaans market which marketers too often forget to speak to. 20 Sep 2008 Read more

Full service creative agency Joe Public has been awarded the Roman's Pizza account. This comes hot on the heels of the agency bringing home 12 coveted Loerie Awards. 12 Sep 2008 Read more

Advertising agency Joe Public has great reason to celebrate. Over the past 12 months, the agency has worked hard to meet strategic and creative goals, culminating in 12 Loerie Awards and as a result of the newly implemented Creative Circle Creativity Points system, Joe Public has received an overall fifth place ranking at the 2008 Loerie Awards in Margate. 30 Jul 2008 Read more

'SPEEDKILLS GP' - Joe Public makes the message 'hit' home
Many South African drivers have taken to removing their number plates to avoid receiving dreaded speeding fines. The resultant reckless driving has been the cause of many pedestrians and motorists losing their lives. To raise awareness of this issue, full service agency Joe Public approached Arrive Alive with an innovative idea. 7 Jul 2008 Read more

Tracker is Taking Back Tomorrow
While not a pleasant topic, crime is a reality in the lives of all South Africans. This insight and the relevance of Tracker's involvement as a force for good in the country, led agency Joe Public to create a campaign that is intent on turning around the thoughts, actions and lives of South Africans, effectively helping them Take Back Tomorrow. 24 Jun 2008 Read more

Joe Public executes door wrap for Italtile
Female shoppers in upmarket Sandton City had to look twice in the ladies washroom when Joe Public executed a cleverly applicated door wrap for client Italtile. 6 Mar 2008 Read more

eBucks brings power to the people
Drawing inspiration from Eskom's recent spate of load shedding, Joe Public Advertising created a billboard campaign to highlight just how versatile eBucks are. Now South Africa's leading rewards programme offers customers the choice of using points for 2008's most essential household purchase: a generator. 21 Feb 2008 Read more

Ocean Basket presents the Queen
A very naughty corgi, a cast of real people and the anticipation of a rather royal visitor are just some of the elements that add a quirky touch to Joe Public's latest campaign for Ocean Basket. 21 Nov 2007 Read more

Agency and rock band set on breaking 'deadly silence'
Music is a powerful medium, with the ability to unite people from all creeds and colours, raising awareness on matters of social importance. Rock4Aids is a charity concert founded and organised by advertising agency Joe Public with the primary aim of raising funds for much-needed education on the subject of HIV/Aids. In support of this worthy cause, the popular SA export Just Jinjer will be performing live at the Alexander Theatre on the 28th of November. 12 Nov 2007 Read more