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In countries like Australia and the United Kingdom, property sellers are already using performance-based digital platforms to choose the best agents in their area - platforms that rely on verified sales data, objective metrics, and transparent rankings. Now, South Africa is stepping into this global trend with BestAgent, the country’s first and only estate agent ranking platform built on performance, not marketing. 25 Jun 2025Read more
As digital platforms across industries adopt verification tools to combat fraud and build trust - from WhatsApp to LinkedIn - the South African property sector is starting to follow suit. This shift comes amid a strong warning from the Property Practitioners Regulatory Authority (PPRA), urging consumers to verify the registration status of estate agents before entering into any property transactions. 10 Jun 2025Read more