PR and marketing agency Hook, Line & Sinker (HLS) has been appointed as a communications partner for the World Wide Fund for Nature (WWF) South Africa following a competitive three-way pitch process involving some of the country’s leading agencies. 31 Jul 2025 Read more Adam Hunter is the managing director at HLS, overseeing a creative team that drives integrated communications strategies across SA, Africa, Middle East, Europe and North America. Hunter is also actively involved with the PR industry, as a board member for PRCA Africa and part of PR Institute SA, Prisa. 18 Jul 2025 Read more Award-winning PR and marketing agency, Hook, Line & Sinker (HLS), is proud to unveil HLS Studios, the agency’s in-house TV and podcast production facility, designed to strengthen its digital services and integrated capabilities. The strategic expansion provides high-quality audio and visual content as HLS continues to grow and diversify offerings in the digital PR space. 17 Jun 2025 Read more PR and marketing agency, Hook, Line & Sinker (HLS) is proud to announce the promotions of two key team members: Emma Rijkers to deputy managing director and Crystal Slingers to senior account director, in recognition of their leadership and contributions to the agency’s ongoing success. 19 Mar 2025 Read more In a bold start to 2025, award-winning PR and marketing agency, Hook, Line & Sinker (HLS) has secured long-term partnerships with seven high-profile clients, reinforcing its reputation as a powerhouse in strategic communications. The renewals underscore the agency’s ability to deliver measurable impact, digital innovation, and competitive value – cementing its position as a trusted PR partner for both local and global brands. 7 Mar 2025 Read more Audience distrust, marketing integration, AI innovation, and the rise of influencer relations. These are just a few reasons why PR could become one of the most desired jobs this year. 3 Mar 2025 Read more With approximately 95% of new products failing, standing out in today’s crowded market is more challenging than ever. Compounding this is the fact that 77% of consumers view brands more favourably when they actively seek and apply customer feedback. Recovering from a product flop requires more than bold ideas; it demands a deep understanding of consumer sentiment and a strategic PR approach. 29 Nov 2024 Read more PR and marketing professional, Adam Hunter, was named the Small Business Chamber's Entrepreneur Champion, cementing his place among South Africa's most inspiring business leaders. The accolade of as presented this week at the Small Business Awards, which celebrates individuals who demonstrate outstanding entrepreneurial vision, leadership, and a commitment to driving growth in the small business sector. 26 Nov 2024 Read more October is Cybersecurity Awareness Month, an international initiative to raise awareness about online safety, promote best practices for protecting personal and organisational data, and educate the public on cybersecurity's importance. 25 Oct 2024 Read more The eighth annual Corporate Vision Small Business Awards has crowned Cape Town’s PR and Marketing agency, Hook, Line & Sinker (HLS) as ‘Creative PR & Communications Experts of the Year 2024’. 15 Oct 2024 Read more Business Partners Limited, South Africa’s leading small and medium enterprise (SME) financier, has appointed integrated marketing and public relations agency, Hook, Line & Sinker (HLS) to support with PR, content creation and social media services for two of its prestigious initiatives. 28 Aug 2024 Read more Radisson Hotel Group, one of the world’s leading international hotel groups, has appointed award-winning and integrated public relations and marketing agency, Hook, Line & Sinker (HLS), to manage its South African hotel portfolio. 21 Aug 2024 Read more In a strategic move to enhance brand visibility and market presence, leading tech company Cisco South Africa has announced the appointment of Hook, Line & Sinker (HLS) as its trusted PR partner, adding to the agency’s growing portfolio of multinational business and technology clients. 12 Jun 2024 Read more Newsrooms are diminished and so has the power of the pen. The media world is under threat across the globe while the PR and marketing industry is duty-bound to help journalists fill the knowledge gap, we must - and can - do better. 5 Jun 2024 Read more Adam Hunter, managing director and head honcho for PR and integrated marketing agency Hook, Line & Sinker (HLS), was shortlisted as a finalist in SA’s Business Partners Entrepreneur of the Year®. This year’s awards received more than 250 entries from across the country. Hunter was one of five in the Emerging Entrepreneur of the Year category for 2023. 6 Dec 2023 Read more After three long years, South Africa's premier costume and LGBTQIA+ celebration, the Mother City Queer Project (MCQP), has risen from its glittery ashes - welcoming party people back under this year's theme, 'Back to the Future'. 26 Oct 2023 Read more Well over half of the participants in a three-month trial in which smokers tried vaping as a way of either stopping or reducing smoking successfully gave up cigarettes. Of those who continued to smoke while also vaping, 79% reduced their cigarette consumption. 11 Aug 2023 Read more Meet HLS, an integrated PR and marketing agency that defied the pandemic and emerged as a global player in just five years. 15 May 2023 Read more The always-on news team at Hook, Line & Sinker just got bigger with the addition of former e-TV News reporter, Anelisa Tuswa and ex-Daily Maverick general news journalist, Karabo Mafolo. 26 Sep 2022 Read more As Pride Month draws to a close, it has continued to showcase the critical importance of both authentic and inclusive communications in the media and marketing world. More than just a month-long party - this is a campaign we can all get behind and support throughout the year. 29 Jun 2022 Read more The global tech sector is worth an estimated $5tn. It is estimated to employ more than 55 million people worldwide. Technology features in every aspect of our lives today, directly and indirectly. For an industry that only really took off in the 1980s, it's had a meteoric rise that is not expected to slow anytime soon. 20 Jan 2022 Read more The discipline of public relations has evolved so dramatically over the past few years that it is no longer effective in its traditional form. Instead, we are seeing a new emphasis on building personal, one-to-one relationships between consumers and brands. And that's a good thing. 10 Jan 2022 Read more While Covid-19 and its associated lockdowns have dealt severe blows to most economies around the world, there are some unexpected silver linings. As a result, local marketing and communications companies have found their services are in demand by global brands. 29 Sep 2021 Read more South Africa's gender gap, which was estimated to close in 99.5 years from 2020, has now increased by a generation to 135.6 years to close from 2021. This is according to this year's World Economic Forum's (WEF) Global Gender Gap Report which revealed that out of the 156 countries monitored, 55 countries regressed or stalled with South Africa unfortunately regressing from 17 to the 18th position of gender equality. 31 Aug 2021 Read more South African companies must take care not to inadvertently deepen the existing digital divide. Although Covid-19 and related lockdowns have accelerated a growing trend towards the digital economy such as artificial intelligence, in an unequal society such as South Africa, many consumers find it difficult to access data-intensive apps and processes. 25 Aug 2021 Read more How a bunch of tech fundis are breaking conventions and changing perceptions for some of the world's largest computer software and technology brands 5 Jul 2021 Read more In today's challenging times, instead of waiting for uncertainty to pass, innovative companies are reinvigorating their media strategies. Research reveals that thoughtful, strategic communication can actually minimise the short- and long-term financial and reputational impact on a business. And it appears that businesses thriving during the pandemic are those that are constantly engaging with their customers. Why? During economic upheaval, personalised, authentic communication is what should drive all business activities. 14 Sep 2020 Read more DIY sensation, Suzelle, has had quite the year; from the launch of her book, to becoming a TV star, to her international visits abroad. Our famous 'braai pie' master and her co-partner, Mariaan, have created a Do-it-Yourself web series that has creatively captured the heart of the nation. 7 Mar 2016 Read more Instagram has gone from a trendy iOS-only app, to a massive social network with Android and web presence with more than 300 million monthly users. 9 Nov 2015 Read more As efficient as we strive to be, I'm pretty sure we often hear ourselves wishing for more hours in the day. And as we already know, the media and marketing world is not for the faint-hearted - or those dependent on eight hours of sleep a night. From new business, budget reviews, events and product launches, tight deadlines and client demands - it can be extremely exhausting. 26 Oct 2015 Read more I loved PR Daily's article titled, '10 Falsehoods about PR' with my favourite quote being, 'Spin to PR is what stupid is to Albert Einstein.' As PR's 110th anniversary approaches, I thought it would be fun to highlight the piece and question our local industry leaders for their comments, thoughts and input. 14 Oct 2015 Read more Finally, Facebook will let us express something other than a Like, and as we have all seen and heard across every media portal possible to man-kind, Facebook is currently testing a 'dislike' button which should be introduced shortly... 21 Sep 2015 Read more I had a laugh at Gareth Cliff's Facebook post this week about Instagram's #socalitybarbie. This clever, brunette doll takes the mickey out of our social media community about living authentically and how narcissism can be tough to distinguish among today's clutter of hashtags. 8 Sep 2015 Read more Millennials are now entering their thirties and, just like me, they are beginning to peak at around 34 - 35 years of age, and we have seen that they already play a big part in our work culture. 26 Aug 2015 Read more |
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