“You’ll be on your way up!
You’ll be seeing great sights!
You’ll join the high flyers
Who soar to high heights.” 5 Dec 2023 Read more
Strangely, one of the most appealing attributes of static out of home (SOOH) is also one of the least appealing attributes, the cost. From the consumer's point of view, the expensive reputation associated with billboards is what drives trust in the platform. A brand that can afford to advertise on such a premium platform must be reputable and therefore trustworthy. And the bigger the better! The bigger the billboard, the more premium the brand, the deeper the trust. 11 Oct 2023 Read more Digital has dominated marketing spend and continues to surprise and delight marketers around the world with its ever-growing capabilities and measurability. Hyper-relevant targeting, contextual messaging, and real-time reactions make it incredibly difficult for traditional media platforms to compete. 22 Sep 2023 Read more At Mamela we often say, 'there's no silver bullet' when it comes to marketing your brand. There is no singular platform that magically does it all. Based on your campaign KPI's we strategically plot a journey of touch points that ushers the consumer down that well known conversion funnel. The right messaging, in the right place, at the right time allows brands to ensure more purposeful targeting, less wastage and ultimately, higher conversions. 1 Mar 2023 Read more Trust: "The firm belief in the reliability, truth, or ability of someone or something." 15 Jun 2022 Read more Mamela has evolved from OOH media owners into township audience experts by implementing a cross-media strategy covering multiple touchpoints. Mamela keeps brands connected and top of mind throughout our consumers' daily journey. We use the best of traditional OOH and location-based mobile targeting to drive consumers through the conversion funnel and offer brands the opportunity to be the final reminder at the point of purchase. As the first-choice township resource for clients, we saw an opportunity to expand our OOH offering in the Eastern Cape, Tshwane and Mahikeng. 24 May 2021 Read more A holistic solution to fully integrate your brand not only into the Township retail trade, but into the hearts and hands of its consumers... 18 Nov 2020 Read more Township location experts Mamela Media have grown into township audience experts, offering brands a 360° solution to engage with the township consumer in their daily journey. As part of this solution, Mamela announces their collaboration with fellow township experts, Keys Communications. 8 Jun 2020 Read more Smartphone penetration has reached critical mass in the township market creating new opportunities for advertisers to amplify traditional OOH. 1 Oct 2018 Read more
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