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Insight Survey is a South African B2B market research company with almost 15 years of experience. We specialise in telephone interviews, online surveys, industry analysis and competitive intelligence to help improve or grow your business.
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The tail wagging the dog: Is pet well-being driving innovation in SA's pet care market?Globally, Covid-19 lockdowns have accelerated rates of pet ownership, as consumers feel the emotional effects of restrictions and look to pets for companionship. As a result, consumers are also placing significantly more importance on the mental and physical well-being of their 'furry' children by investing in innovative products and services. This desire to better care for, and spoil their pets, is being driven by the increasingly popular trend of pet humanisation. 25 Oct 2021 Read more

Will the surge in contactless innovations help SA's fast food industry to recover in 2021?The effects of the ongoing Covid-19 pandemic continue to have a significant impact on the global and South African fast food industry, particularly in terms of preferences for contactless fast food purchasing and delivery. This is resulting in the rapid proliferation of innovative contactless ordering and delivery services, to ensure that market players meet consumer demands for safe and convenient Fast Food, during the global pandemic. 23 Aug 2021 Read more

Are e-pharmacies naturally making SA's cough, cold and flu remedies market healthier?Amidst the ongoing global Covid-19 pandemic, consumers continue to be reluctant to venture out, instead demanding safe and convenient ways of having essentials delivered to their doors, with cough, cold and flu remedies being no exception to this viral trend. In response, there has been a rapid spread of mobile and online delivery platforms facilitating the speedy delivery of cough, cold and flu remedies directly to consumers, through e-pharmacies. These platforms offer easy access to increasingly popular natural and herbal products, thereby ensuring the health of the global and South African markets. 2 Aug 2021 Read more

Is at-home consumption heating up South Africa's coffee industry?Since early 2020, the Covid-19 pandemic has dramatically stirred up the global and local coffee industries. Increased demand has been witnessed within the coffee industry, largely driven by consumers staying home due to pandemic-related restrictions, but still wanting to enjoy their favourite coffee drinks. This has led to more consumers seeking out at-home alternatives to their favourite coffee orders, as well as brewing advice and equipment, to improve their at-home coffee experience. 14 Jun 2021 Read more

Will innovation bring the fizz back to SA's carbonated soft drinks industry?The global and local carbonated soft drinks market has been getting some of its fizz back in 2021, following a relatively flat period, resulting from the massive impact of the Covid-19 pandemic in 2020. For example, The Coca-Cola Company recorded a 9% decline in global sales, for the 2020 calendar year. In an attempt to stimulate consumption volume, global and local players have been introducing a range of refreshingly new and innovative products, with the hope that it resonates with capricious consumer tastes and demands. 3 May 2021 Read more

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