Borderless Access is a digital MR company, providing access to consumer and niche audience experiences to its global clientele with its first-party online panels and its products and research solutions.
As South Africa, along with the rest of the world, strives to jump-start the economy after its unprecedented hiatus, Borderless Access shares the financial and banking behaviour of our citizens. We provide a glimpse into how South Africans bank, what financial decisions they have made - both pre- and during Covid-19 - and understand where they invest their hard-earned money. 24 Jun 2020Read more
Liquor stores nationally are witnessing enormous queues and hefty sales as lockdown Level 3 marks a lifting of the ban on alcohol sales. However, the market is expected to witness a shift in the consumers' alcohol-buying behaviour as they settle into Level 3. Borderless Access, therefore, conducted a study to understand this change in behaviour and how it might impact the alcohol industry. 17 Jun 2020Read more
At a time of global shift, it is imperative for brands to remain connected to their consumers. Communicating actively during turbulent times gives consumers the peace of mind that they can still rely on their trusted brands. As people seek stability and reliability in an unfamiliar world, brands are perfectly positioned to deliver on this, and should take every opportunity to do so. 7 May 2020Read more