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Borderless Access Press Office
Borderless Access is a digital MR company, providing access to consumer and niche audience experiences to its global clientele with its first-party online panels and its products and research solutions.
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Money makes the world go round: Understanding financial behaviour in South AfricaAs South Africa, along with the rest of the world, strives to jump-start the economy after its unprecedented hiatus, Borderless Access shares the financial and banking behaviour of our citizens. We provide a glimpse into how South Africans bank, what financial decisions they have made - both pre- and during Covid-19 - and understand where they invest their hard-earned money. 24 Jun 2020 Read more

Liquor bounces back: Anticipated alcohol consumption post lockdownLiquor stores nationally are witnessing enormous queues and hefty sales as lockdown Level 3 marks a lifting of the ban on alcohol sales. However, the market is expected to witness a shift in the consumers' alcohol-buying behaviour as they settle into Level 3. Borderless Access, therefore, conducted a study to understand this change in behaviour and how it might impact the alcohol industry. 17 Jun 2020 Read more

Has your offline tracker gone 'off-track' during this lockdown?Since the inception of market research, agencies, marketers and brand managers have relied on brand trackers to measure brand and competitor performance. 1 Jun 2020 Read more

Consumer perceptions of digital payment methods: South AfricaAs digitisation makes its way into Africa across sectors and industries, digital payment methods are being offered as safe and convenient alternatives to traditional options. 19 May 2020 Read more

Covid-19 - Which media channels to use to connect with consumersAt a time of global shift, it is imperative for brands to remain connected to their consumers. Communicating actively during turbulent times gives consumers the peace of mind that they can still rely on their trusted brands. As people seek stability and reliability in an unfamiliar world, brands are perfectly positioned to deliver on this, and should take every opportunity to do so. 7 May 2020 Read more

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Contact Borderless Access

Bev Tigar I Lead Business Development Consultant, Africa
I 079 572 6233

Meave Beckett-Leech I Marketing Consultant, Africa
I 073 811 7848