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Clockwork Press Office
Clockwork is a Johannesburg, Cape Town and London-based through the line agency focused on building meaningful connections with brands and their audiences. Independent. Integrated. Inspired.
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Latest news

Clockwork to launch Menyetla programme to support learners, interns, and bursary holders
Meaning 'opportunity' in Sesotho, Menyetla aims to empower the next generation of marketing professionals. 13 Nov 2023 Read more

Clockwork releases trends forecast for marketers: What you can't not know in 2024
Clockwork has released a comprehensive industry white paper and trends forecast that unpacks the marketing landscape's latest developments, current trends, and what to expect in the year to come. 10 Oct 2023 Read more

Jacques Shalom joins Clockwork as chief creative officer
Clockwork is thrilled to announce that, as of 1 August 2023, Jacques Shalom has joined the agency as Chief Creative Officer. Jacques has an extensive industry background, having worked in advertising for over 20 years. 10 Aug 2023 Read more

Threads unravels: What this means for brand strategy
Threads, a new microblogging app by Meta, burst onto the scene in July 2023, reaching 44 million daily active users (DAUs) at its peak. However, within just two weeks, the user count plummeted by 70% to 13 million DAUs, according to data from Sensor Tower. What does this mean for brands who made use of it hastily? 31 Jul 2023 Read more

Celebrating GrowthLab's two-year anniversary: Empowering young talent at Clockwork
Clockwork's youth mentorship programme, GrowthLab, celebrates its second birthday during Youth Month. GrowthLab is the advertising agency's junior leadership programme, actively supporting the workplace journeys of younger staff members and guiding them towards career success. 6 Jun 2023 Read more

In the age of AI, how do we define writers' relationship with technology?
"No one should trust a robot to conjure an award-winning campaign idea or draft a life-changing op-ed. At least, not yet." 25 May 2023 Read more

The right skill for the right job: How enterprises can ace digital skills recruitment
The pace of innovation and the deployment of new enterprise technologies mean that the hiring needs of businesses are constantly changing. If they want to capitalise on new, cutting-edge tech solutions, they need the knowledge and technical capabilities to deploy, optimise, and maintain them. And in the face of a shortage of critical skills in South Africa and across the world, businesses need to get smart about how they search for and secure skills. 17 May 2023 Read more

The Al-Imdaad Foundation joins forces with Rescue SA to provide hands-on support during emergency situations
The Al-Imdaad Foundation has partnered with disaster response NGO, Rescue South Africa. Now, the Al-Imdaad Foundation can jointly deploy with Rescue South Africa as part of the first response during emergencies. The partnership came about as the foundation is often one of the first organisations on the ground in emergency situations, and the team identified a critical need for specialised rescue and recovery services. 9 May 2023 Read more

Looking beyond ChatGPT: The introduction of artificial resources
This isn't another ChatGPT story. OpenAI, best known for ChatGPT, has a vast portfolio of tools, from image generation to voice transcription, which provide a compelling business case - provided businesses find the square peg for the square hole. 28 Mar 2023 Read more

Clockwork announced as Canon's digital and PR agency of record
Clockwork is pleased to announce its recent appointment as the digital and PR partner for Canon South Africa. The account win and extensive scope of work includes all digital and social media, paid digital media, strategy, and PR solutions across Canon's photography and printer ranges. 16 Feb 2023 Read more

Marketing strategy: Why bother?
It's expensive, restrictive, and, say some, the enemy of the fleet footed. 6 Feb 2023 Read more

War of the words: Is a robot a better writer than a human?
At the end of 2022, I had the opportunity to familiarise myself with ChatGPT, a language model chatbot developed by American AI research laboratory, OpenAI, the same folks behind the DALL-E AI art generator. 16 Jan 2023 Read more

Clockwork Empowerment Fund: Bursary applications are now open for 2023
In line with the Clockwork's commitment to empowering lives through education, the agency has now opened applications for young students who wish to apply to further their education through fully funded bursaries. 10 Jan 2023 Read more

The Twitter saga shows the importance of a multi-platform social media ecosystem
Since concluding his acquisition of Twitter in October, Elon Musk has ushered in a wave of disruption that shows no sign of dissipating anytime soon. 28 Nov 2022 Read more

2022 - A year of misery or optimism for marketers? Part 1
"It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of light, it was the season of darkness, it was the spring of hope, it was the winter of despair." - Charles Dickens, A Tale of Two Cities. 7 Nov 2022 Read more

More empathy and sensitivity needed in the post-Covid workplace
These days, it seems that almost everyone you speak to is going through a difficult time. The current cost of living crisis, the climate crisis, war in Ukraine and conflicts in other parts of the world, coupled with the scars of Covid-19 that remain, are all placing serious strain on our mental, physical and emotional well-being. 17 Oct 2022 Read more

Clockwork opens applications for its 2023 Marketing Learnership Programme
Full-service agency Clockwork, in collaboration with Red & Yellow, has opened applications for graduates in the media and marketing field to be considered for its 2023 Marketing Learnership Programme. This opportunity combines the aspects of an internship with formal training at one of the top institutes for advertising professionals in the country. 4 Oct 2022 Read more

Brands, it's okay to have an opinion
Voicing an opinion of any kind is not something businesses like to do. The negative consequences can be in proportion to the scale of the business in question, and even when they have the best intentions, they run the risk of reputational damage, being accused of politicising issues, or alienating stakeholders that weren't considered or consulted. Just this year, we witnessed Disney, one of the world's biggest entertainment conglomerates, subjected to intense criticism (both internally and externally) owing to its lack of a stance on the US state of Florida's contentious 'Don't Say Gay' law, followed by political repercussions when it corrected course. 22 Sep 2022 Read more

Can brands learn from Netflix's Nailed It?
Alright, so I'm sure that those of us who haven't binge-watched Netflix's Nailed It have at least seen the trailer. Time-pressed and inexperienced contestants are tasked with recreating mouth-watering, magical masterpieces out of cake. Sheepishly, they reveal their creations, and 10/10 they're fantastic flops. 23 Aug 2022 Read more

Clockwork: Empowering young women with free higher education
The Clockwork Empowerment Fund celebrates another year of empowering young Black females, through their in-house non-profit division, which strives to elevate the lives of women through higher learning. 2 Aug 2022 Read more

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