Homenewsabout usContact UsWebsite
Welcome to the
BrandMapp Press Office
BrandMapp is a unique South African dataset that uses a mega-sample of more than 30 000 respondents to profile the 12 million adults who live in mid to top-income households earning in excess of R10 000 per month. Now in its eighth year, the BrandMapp survey is a bespoke, independent survey that powers the WhyFive consumer insights consultancy.
Follow us:

Latest news

The gender divide: Fact or myth?
Whether you believe that the behaviours of women and men are biologically determined or socially constructed - or a nuanced blend of these two often competing perspectives, South African men and women of the middle class tend to toe the line when it comes to gender typecasts. 29 May 2023 Read more

SA tax-payers speak truth to power
BrandMapp publishes SA Blackout Report. 14 Mar 2023 Read more

Shopping malls are back with a bang!
While the pandemic years have accelerated online shopping and the current tough economic conditions have locked down consumer wallets, South African malls continue to thrive. Covering hundreds of thousands of square metres and costing billions of Rands, an extraordinary number of new shopping centres have popped up all over the country in 2022, more are planned for the upcoming year. And there is increasing evidence, from independent surveys and owners, that for many of the larger malls in the country, footfall is back to where it was before the Covid lockdown. 12 Dec 2022 Read more

Food, fuel and power cuts keep SA middle class awake at night
While it's been a year free from pandemic disruption, 2022 hasn't really delivered any relief from worries and stresses, but is there any light at the end of the tunnel? The global economic downturn, war in Europe and climate disasters have weighed down on the idea that there could be a post-Covid upswing. High inflation, food and fuel costs have maintained a month-by-month pressure to just get by, never mind recover losses from the lockdown years. 24 Nov 2022 Read more

Side-hustlers and slashers on the rise in SA middle class
There is, of course, nothing new about making some extra money on the side. Whether you're saving for a dream holiday or just trying to keep the wolf from the door during a tough time, taking on a second job, finding a hobby that pays or starting a small business from home are tried and tested ways to boost your income. 28 Oct 2022 Read more

More news...