PR helps brands earn a place in culture
Evan-Lee Courie
PR the thread that weaves connection across the fabric of society
Kisha Reader-Bain
Your voice matters
Bridget von Holdt
Subscribe & Follow
Trending
Advertise your job vacancies
Jobs
- Account Manager Gauteng
- CAD and 3D Designer Randburg
- Epic Creative Copywriter Durban
- Conversion Rate Optimisation (CRO) Specialist Johannesburg
- Client Director (Retail Media) Cape Town
- Commercial Finance Partner Cape Town
- Instructional Designer / E-learning Designer Cape Town
- Managing Director Dbn, Jhb, CT
- Reservations Supervisor Hartbeespoort
- Social Media/Digital Intern Cape Town
Thomson launches 'Moments' campaign
Thomson, a major UK travel company, has launched a campaign, 'Moments', ahead of its rebrand to TUI in late 2017.
The campaign, created by RKCR/Y&R, comprises of TV, radio, print, digital, VOD, broadcast idents, social and in-store. The campaign represents a shift from Thomson's previous positioning, based around the power of transformations a holiday can bring. Instead, the new campaign focuses on those holiday moments that matter and stay in the memory forever.
The TV ad shows a little girl's journey from beach to pool, as she encounters mini holiday 'moments' on the way frozen in time around her, before jumping into her father's arms in the end. Throughout we see familiar holiday scenes such a game of bat and ball on the beach, a little girl playfully pouring water over her sunbathing father and a couple sharing wine over lunch.
View the campaign here.
