VML Birdwatching at the Loeries | Episode 5: Building a country's brand
Danette Breitenbach
VML Birdwatching at The Loeries | Episode 4: The real meaning of creativity
Danette Breitenbach
VML Birdwatching at The Loeries | Episode 3: More than an awards show
Danette Breitenbach
Brands are showing up, consumers expect them to
Danette Breitenbach
Build for the long-term, responsibly
Danette Breitenbach
Subscribe & Follow
Advertise your job vacancies
Jobs
- Activities/Skypark Operator Hartbeespoort
- Maintenance Operator Hartbeespoort
- Student recruitment Advisor Centurion
- Social Media Specialist Johannesburg
- Senior Shopper Marketing Manager Cape Town
- Traffic Manager Johannesburg
- DTP Art Director Cape Town
- B2B Marketing Manager Pretoria
- Senior Producer Cape Town
- Mid Advertising Resource Coordinator Cape Town
Thomson launches 'Moments' campaign
Thomson, a major UK travel company, has launched a campaign, 'Moments', ahead of its rebrand to TUI in late 2017.
The campaign, created by RKCR/Y&R, comprises of TV, radio, print, digital, VOD, broadcast idents, social and in-store. The campaign represents a shift from Thomson's previous positioning, based around the power of transformations a holiday can bring. Instead, the new campaign focuses on those holiday moments that matter and stay in the memory forever.
The TV ad shows a little girl's journey from beach to pool, as she encounters mini holiday 'moments' on the way frozen in time around her, before jumping into her father's arms in the end. Throughout we see familiar holiday scenes such a game of bat and ball on the beach, a little girl playfully pouring water over her sunbathing father and a couple sharing wine over lunch.
View the campaign here.
