Digital Media Specialist

Job description

Key purpose of role

The role requires an analytical approach aimed at enhancing performance across our digital properties—both paid social media and brand platforms—through a critical evaluation of past performance to inform future strategies for digitally led campaigns and promotions. The role will work closely with both the digital creative teams and the digital product team and will be accountable for planning, executing, and evaluating digital media campaigns for both internal and client initiatives, as well as assessing the performance of our brand properties.

Key performance areas

Campaign implementation and execution:
• Set up, launch, and monitor digital media campaigns across all platforms (social, display, programmatic, audio), ensuring accurate tracking, targeting, and delivery.

Platform and campaign analytics:
• Generate platform performance reports using tools such as Google Analytics, SimilarWeb, and Looker Studio.

Social media analytics and optimisation:
• Analyse and optimise both internal and client campaigns across all major social media platforms

Campaign strategy and proposal development:
• Develop strategic proposals that integrate Primedia platforms and meet client KPIs.

Performance monitoring and reporting:
• Deliver regular post-campaign and monthly reports with actionable insights

Internal team collaboration:
• Collaborate with sales, product, and creative teams to ensure alignment and integration of digital solutions.

System maintenance and platform updates:
• Maintain tagging, tracking, inventory forecasting, and contribute to platform rate card updates.

Minimum required qualification:
• Matric
• Degree or Diploma in Marketing/Communications/Similar or relevant work experience
• Computer Literacy e.g. Windows, Microsoft Word, Microsoft Excel, Microsoft PowerPoint

Qualifications considered advantageous:
• Digital Marketing Certificate

Minimum years of experience:
• Minimum of 3-year experience in relevant field

Additional role requirements:
• In-depth knowledge and understanding of various digital innovations and platforms, and how they can be leveraged to drive awareness and performance across Primedia Broadcasting's brands.
• The ability to quickly adapt to and adopt new digital tools and technologies to enhance campaign execution and digital strategy.
• Strong discernment in evaluating which digital innovations is relevant and appropriate for Primedia Broadcasting and its clients, ensuring strategic alignment and value delivery.
• The capability to translate business deliverables into clear, functional requirements that guide creative development and campaign execution.

Suitable candidates will be selected in accordance with Primedia Broadcasting’s Employment Equity Policy. Correspondence will only be conducted with shortlisted candidates. Should you not hear from us within two weeks of the closing date, please consider your application unsuccessful.
Send your detailed CV to broadcastingcareers@primedia.co.za with the Subject Line “Digital Media Specialist”. The closing date for applications is 20 January 2026.



Posted on 14 Jan 16:38, Closing date 22 Jan