CRM and Lifecycle Manager| Remuneration: | cost-to-company | | Location: | Cape Town | | Job level: | Mid | | Type: | Permanent | | Company: | Ad Talent Africa |
A leading provider of digital solutions for emerging markets, offering software, platforms, marketing and financial services. Who are we looking for: A CRM and lifecycle manager to take full ownership of our retention strategy and drive player activity through automated, personalised and data-driven communications and campaigns. What will you do:- Own all our retention channels: SMS, push notifications, in-app messages and more
- Design and implement automated lifecycle journeys based on player behaviour and segmentation
- Design campaign strategies for each player segment (new, active, dormant, VIP, etc.), including content, timing and triggers — especially for SMS-based communication
- Together with the product manager and content marketing manager, work on campaigns
- Develop and optimise win-back and reactivation strategies
- Monitor performance using KPIs, run A/B tests and continuously optimise for better results
- Work closely with acquisition, product, content and customer support teams to ensure a cohesive user experience
What do you need:- Two-plus years of hands-on experience in CRM, lifecycle, or retention marketing
- Strong command of marketing automation tools, audience segmentation and campaign flows
- Experience with marketing campaigns and developing efficient communications
- Comfortable working with data and performance dashboards
- Experience in iGaming and/or African markets is a strong plus
- Ability to manage CRM strategy across multiple regions and market nuances
Requirements:- Campaign management
- Data analysis
- Marketing automation
- Retention strategy
- Strategy
Posted on 19 May 16:58, Closing date 18 Jun |
| |
|
|
