"As companies drive through the recession leaner and wiser, they seek ways to contain risk while concurrently securing market share. And many companies are looking to their software to do exactly this - in many forms and shapes."
In fact, according to Gartner's Hype Cycle for ICT in Africa 2013, enterprise mobile technology is following the consumerisation curve. Many aspects are maturing and innovation is more on software than hardware, with a focus on adding to an existing experience rather than changing it. As a result, African enterprises should look at adopting a number of services to ensure they remain competitive in the face of increasing market aggression. Amongst these factors they list big data, crowdsourcing, rich content and long-term evolution (LTE) - all which have software at their heart.
"The industry is moving quickly, buzzwords are rife and while many businesses are trying to keep up with the new solutions, it is advisable for companies to embrace software technology at the heart of such initiatives by aligning themselves with companies who have done the necessary software groundwork," added Rabson.
Just look at the changing dynamics:
"The road to navigating these murky waters is to employ a software development company that has the capacity and capabilities to capture the full potential and harness best practice intellect to deliver unparalleled solutions, which will ultimately set businesses apart from their competitors," said Rabson.
The worldwide IT spend is projected to total USD3.7 trillion in 2013, which is a 2% increase from the 2012 IT spend of USD3.6 trillion. More interestingly, spending on enterprise software is set to grow by 6.4% in 2013, with an expected spend of R81.2 billion allocated to the southern African market alone (BMI-TechKnowledge).
It is acknowledged by the global community that South African software developers are recognised for their innovation, production and cost-efficiency. The business community would, therefore, gain a greater foothold in the market by outsourcing bespoke software development to those companies who have gained their stripes. This allows both emerging and developed enterprises to concentrate on their core business, with the confidence that their software needs are accommodated.
"While emphasis on digital content creation and operating systems has waned, software as a service (SaaS) has taken on a more dominant role - and it is easy to see why. Most technology has software best practices at its heart and if we are able to harness the benefits of software development we can not only drive differentiation in the market and capitalise on business opportunities, but also create a sustainable African economy," concluded Rabson.
