Purina made use of Pyrotec PackMedia Fix-a-Form leaflet-label to provide extended details for a promotional competition it was running. The judges reportedly commended Purina on its attractive design, user-friendly and interactive label. They were also impressed by the leaflet-label's inclusion of "9 Tips to Indulge your Cat", which they felt would be adored by cat-owners.
The Ice Age promotional campaign came a close second for its unique, fun concept and the clear, concise information it provided.
The finalists of the bi-monthly awards proceed into the final round which will be held at the Michelangelo Hotel in Sandton on 7 November 2012. Ravi Naidoo, founder of Interactive Africa (Design Indaba), will be attending this year's awards ceremony as keynote speaker and will be chatting to guests about "Inspirational Packaging Design."
