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Source © Wang Song he Outdoor Audience Council (OMC) has launched its new Roadside Outdoor Audience Data (Road 2.0) in partnership with MGEData.

Marketing & Media

Road 2.0: OOH's gamechanger

Danette Breitenbach 27 Oct 2022

WOO has launched its new Global Guidelines for Audience Measurement

Marketing & Media

WOO launches Global Guidelines for OOH Audience Measurement

13 Jun 2022

Marketing & Media

WOO to reveal new audience measurement guidelines

23 Mar 2022

Marketing & Media

World Out of Home Organisation to unveil new audience measurement initiative

17 May 2021

Marketing & Media

How significant is DOOH vs static OOH?

Danette Breitenbach 11 Sep 2018

Marketing & Media

Successfully measuring OOH with the OMC

Beverley Klein 25 May 2016

Marketing & Media

OOH media owners invited to OOH Audience Research

12 May 2016

Congress brings 39 countries to debate future direction of OOH industry worldwide

Marketing & Media

Congress brings 39 countries to debate future direction of OOH industry worldwide

23 Jun 2015

First standardised industry approach to measuring digital out-of-home

Marketing & Media

First standardised industry approach to measuring digital out-of-home

20 May 2015

Marketing & Media

Nielsen to test electronic ratings service for outdoor advertising

9 Oct 2002