Advertising Trends

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Pete Case, chief creative officer, Ogilvy & Mather South Africa.
#BizTrends2018: The transformation of the advertising space

The reality of effectively marketing through the line, has for many years been an incredibly complex discussion. Our industry is constantly adapting to the changing needs of the consumer landscape and there are huge pressures that everyone is feeling on both agency and client side to deliver...

By Pete Case 5 Feb 2018

#BizTrends2018: It's not on top, it's inside
#BizTrends2018: It's not on top, it's inside

The truth is that almost everything has changed in the world of marketing communication - and those that own the data, have the power...

By Gillian Rightford 2 Feb 2018

#BizTrends2018: The changing media environment for ad agencies
#BizTrends2018: The changing media environment for ad agencies

Like all sectors within the economy, we face economic and political instability which can have an impact on investment and ultimately marketing spend...

By Odette van der Haar 10 Jan 2018

#BizTrends2018: Go where the people are
#BizTrends2018: Go where the people are

Demands on corporates are changing and agencies need to respond better...

By Gau Narayanan 8 Jan 2018

#BizTrends2018: Storytelling has to sit at the core of it all
#BizTrends2018: Storytelling has to sit at the core of it all

90% of all internet traffic will be video based in 2019: there's absolutely no doubt that the way brands communicate will have to cater for an insatiable need for agile, high-quality video content...

By Brett Morris 8 Jan 2018

Amanda Dlamini, strategic planning manager at Y&R.
#BizTrends2018: Treading softly - creativity in sensitive times

The world of advertising and creativity has come under great scrutiny in recent years. The rise of consumer activism has caused ordinary people throughout the world to question the integrity of brands as well as corporations at large...

By Amanda Dlamini 8 Jan 2018

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