Design and Package Design jury announced for LIA

Brian Collins

Within the Design & Package Design medium will lie the 'Verbal Identity' category, one of two categories making its debut this year. The introduction of the 'Verbal Identity' category is a reaction from LIA to the 'What About Naming?' campaign launched by New York-based brand agency CBX. Also new to the 2015 Design competition is the 'Product Development' category.

Jury members

• Rick Barrack (Chief Creative Officer, CBX, New York)
  
• Tim Greenhalgh (Chairman & Chief Creative Officer, FITCH, London)
  
• Pum Lefebure (Co-Founder & Chief Creative Officer, Design Army, Washington D.C.)
  
• Rebeca Méndez (Artist & Designer, Rebeca Méndez Studio, Los Angeles)
  
• Christian Mommertz (Chief Creative Officer, Geometry Global, Berlin)
  
• Joanina Pastoll (Executive Creative Director, Lowe Cross Colours, Johannesburg)
  
• Ronnie Wu (Group Creative Director, Y&R Beijing, Beijing)

Collins' creative work has been featured in The New York Times, Creativity, Fortune, Graphis, NBC News, ABC News and Fast Company, which named him one of five American Masters of Design. Business Week named his work on the Hershey Chocolate Factory in Times Square as a design 'Wonder of the World'.

He speaks globally on design and innovation and he was the first graphic designer invited to participate in the World Economic Forum in Davos, Switzerland. He is also a member of the Forum's Global Agenda Council and in 2011 he was selected by the AIGA to represent the US at Beijing Design Week.

Collins is VP of The Art Directors Club and is a director of Virginia Commonwealth University Brandcenter. He has been a professor in the Graduate Program of the School of Visual Arts in New York since 2001.

For more information, go to www.liaawards.com.