AdReview conference features Ann Mack

Under the theme "The future of advertising", the conference brings together a panel of speakers with local and global stature to discuss how marketing and advertising will change under the influence of the digital revolution.

"Clearly, the need to advertise and to market will not disappear," says conference convenor Tony Koenderman (@TonyKoenderman). "But, with a new generation of net-savvy consumers who expect engagement and fast response, advertising in the digital age will be a very different thing."

Speakers

• Gary Leih, former head of Ogilvy UK and now back in SA with a new agency venture, will open the proceedings with some predictions: "Five years from now..."
  
• Marie Jamieson, worldwide strategy director of TBWA, will talk on "Creativity in a Digital World." She is based in Johannesburg with Hunt Lascaris.
  
• Shirley Wakefield, MD of Pondering Panda, a thought-leader in research, will explain "Why advertising doesn't work anymore," with an examination of some of the myths of advertising.
  
• Jason Xenopoulos (@JasonXenopoulos, digital expert and founder of Native, will explain "How to survive and prosper in a digital world."
  
• Anice Hassim (@anicehassim), co-founder of immedia, a leading app developer, will be interviewed by Hilton Tarrant of MoneyWeb on apps as the next big medium, in "The Planet of the Apps."

The half-day conference will be held in the morning and, in the evening, around 500 industry people will gather to see the presentation of the Ad Agency of the Year Award.

For more, email moc.42aidem@scaasi.atiraS.