First Car Rental achieved an overall service rating average of 89.72% from its customers whilst the car rental industry average overall scored 81.66%.
In the Travel and Related Services - Car Hire category, the final audited results were:
Melissa Storey, executive head: strategy, development and marketing of First Car Rental, said: "We are very proud at winning this award as we were up against all our competitors this year. It is one of the awards we aspire to the most because all companies are rated by their actual customers, therefore providing a completely unbiased view as to the level of service that the company is providing, and it doesn't depend on size or volume."
