Categories for Sampling/Travel Size products and At-Home Devices and Tools have also been added to the program.
As the longest running and biggest package design awards in the beauty industry - major brands, niche players and indie companies, have all won HBA's IPDA awards for excellence in package design and engineering achievements. Last year's IPDA winners and finalists included Stila, Anthropologie, Aveda, Benefits Cosmetics, Bare Escentuals, Chanel, CVS, Estee Lauder, Five Star Fragrances, GLO Science, L'Oreal, Maybelline, Mary Kay, Ojon, Obagi Medical, P&G, Pacific Perfumes, Revlon, SK-II, and Unilever.
Any size company can submit designs that are introduced for retail from 1 June 2011 through 30 June 2012, including suppliers, design firms, public relations and marketing agencies, and brand manufacturers. Designs that have been re-freshed, improved, or offer new features or technologies are also eligible to participate. The deadline for IPDA submissions is 23 March 2012.
Finalists for the IPDA Awards are announced in early May and the category winners and the grand award will be revealed during the HBA Global 20th Anniversary Industry Awards Celebration on 19 June at the Jacob K. Javits Convention Centre in New York. The award finalists and winners are displayed in the IPDA Showcase during the HBA Global Expo & Conference, 19-21 June 2012, which is the largest source for product development in the industry. More than 16,000 beauty and personal care professionals from all over the world will be able to view the IPDA finalists up close and get inspiration for their future packaging design plans.
"With packaging design being a key influencer in purchasing decisions, innovations in decorating techniques, containers and compacts, and other packaging components have been on an upswing. HBA Global looks forward to showcasing some of the year's most stand-out beauty and personal care products and we are proud to continually support and encourage our industry's creativity and engineering achievements," said Jill Birkett, brand director, Beauty & Wellness.
Judging for the IPDA is done by a "Committee of 100" made up of industry professionals, designers, suppliers and members of the media. IPDA submissions are evaluated on the following: originality, design concept, creative use of new materials, components and decorating processes, technical competency and effective brand messaging. The HBA IPDA awards are widely promoted through press releases and PR Newswire, and finalists and winners receive coverage in leading international trade publications and on the HBA Global website.
The HBA IPDA Awards are sponsored by Beauty Packaging and HAPPI magazines. For more information about the HBA IPDA Awards go to www.hbaexpo.com/ipda or contact Nicole Bullock at moc.mbu@kcollub.elocin.
