"Having downloadable magazines with additional, informative features will make our content easily accessible," says Ronell Buitenbos, MD of Wag the Dog Publishers (owner of title).
"If one clicks a broadcaster's advertisement for example, one can listen to a live radio show. Ads can be linked to YouTube and others allow one to navigate different offerings, such as websites, rate cards and competition entries. This was of course never possible in 2D."
Added CEO, Sandra Gordon: "This is the age of information sharing and connection; it is about mass consumption of media; it is about speed and at times on-the-second news... therefore, to remain informed and up-to-date about trends and topics affecting the industry, especially trends that affect your bottom-line and your strategy, you have to receive insightful, factual, analytical communication."
