Wonderland Collective, a boutique brand and digital agency, has released the finidngs of the annual National Website Benchmark Survey they created in order for website owners to be able to compare their website performance and strategy to the industry as a whole.
The agency says that the overarching idea is that this information is going to empower website owners to make the changes necessary for their websites to be effective business tools in the future and:
For the love of websites: This is the very first national website benchmark survey and the aim was simple: To take an accurate snapshot of websites in South Africa and to share the results with ambitious website owners.
The power of benchmarking: With this concise data to draw on, key trends were highlighted and predictions were made, and now the results of what South Africa's best website owners are doing differently to the rest can be shared to help other businesses.
To get inspired: Hopefully this report will get business owners thinking about the performance of their websites and it will help them take action to increase their performance online.
