"Once again, South Africa has demonstrated their strength in TV/Cinema/Online Film," commented Barbara Levy, president of LIA. "The work coming out of South Africa is always original and refreshing."
Fran Luckin, ECD for Ogilvy Johannesburg, told Bizcommunity: "We feel privileged to work with POWA in the service of a very worthy cause."
Ogilvy Johannesburg also placed as a finalist for Cadbury Dairy Milk titled "Balloons" in TV/Cinema/Online Film - Music Adaptation.
Other SA finalists
| Status | Category | Agency | Entry title | Client |
|---|---|---|---|---|
| Finalist | Radio - Cosmetics/Toiletries/Pharmaceuticals | Euro RSCG South Africa | Intruder | Joint Eze |
| Finalist | Package Design | Switch Johannesburg | Rascal in the Vineyard Vines | |
| Finalist | Radio - Campaign | Y&R South Africa Johannesburg | V", "I" and "P" | Virgin Atlantic Airways |
| Finalist | Radio - Travel & Tourism | Y&R South Africa Johannesburg | "P" | Virgin Atlantic Airways |
| Finalist | Radio - Travel & Tourism | Y&R South Africa Johannesburg | "V" | Virgin Atlantic Airways |
Three Grand Lias
This year only three Grand LIAs were awarded:
Of the 14 283 submissions, from 79 countries, less than 4% (3.6%) attained shortlist status. Of those, only 0.4% won Gold Statues; 0.7% Silver Statues; 0.9% Bronze Statues and 1.5% finalist.
According to the organisers, the "vast number of submissions reflects the prestige and explosive growth of the London International Awards since its inception in 1986 when only 2600 submissions were entered".
Network, Agency, Post-Production Company of the Year
LIA has also awarded Network of the Year, Agency of the Year and Post-Production Company of the Year, based on the outstanding work chosen by the juries across all media:
For all the winners and their winning work, go to www.liaentries.com/winners/.
Updated at 2.05pm on 15 November 2011.
