Advertising News South Africa

2009 Cannes Lions SA shortlists so far

The 56th Cannes Lions International Advertising Festival kicked off this weekend in Cannes, France, and of the seven Cannes Lions shortlists released so far - Direct, Promo, PR, Press, Media, Outdoor and Radio - South Africa has entrants on all but new category PR.
2009 Cannes Lions SA shortlists so far

SA Direct Lions shortlistTitleAdvertiser/ClientProduct/ServiceEntrant Company
A02 Dimensional MailingUsb CassetteSABCGood Hope Fm/Kinky Afro Vol.1Net#work BBDO Cape Town
A02 Dimensional MailingEco DiaryCell CMobile Phone Service ProviderNet#work BBDO Johannesburg
A07 Ambient MediaNumberplatesArrive AliveRoad Safety AwarenessJoe Public Johannesburg
C01 Fast Moving Consumer GoodsNational Skirt Extension ProjectUnileverMrs Balls ChutneyDDB South Africa Johannesburg
D01 Best Integrated Campaign Led By Direct MarketingTrillion Dollar CampaignThe ZimbabweanThe Zimbabwean NewspaperTBWA\Hunt\Lascaris Johannesburg

SA Promo Lions shortlistTitleAdvertiser/ClientProduct/ServiceEntrant Company
A02 Alternative Media: Small ScaleDie BurgerMedia24'Die Burger' NewspaperDraftfcb Cape Town
B09 Publications & MediaEnviro-Puzzles8 Ink MediaNational Geographic Kids MagazineFoxP2 Cape Town

SA Press Lions shortlistTitleAdvertiser/ClientProduct/ServiceEntrant Company
A05 Household: Cleaning ProductsCamoReckitt BenckiserVanish Stain SeekersEuro RSCG South Africa Johannesburg
A05 Household: Cleaning ProductsFloralReckitt BenckiserVanish Stain SeekersEuro RSCG South Africa Johannesburg
A05 Household: Cleaning ProductsPaisleyReckitt BenckiserVanish Stain SeekersEuro RSCG South Africa Johannesburg
A11 Clothing, Footwear & AccessoriesStepsNikeNike WomenOgilvy Johannesburg
A11 Clothing, Footwear & AccessoriesBenchNikeNike WomenOgilvy Johannesburg
A11 Clothing, Footwear & AccessoriesBus StopNikeNike WomenOgilvy Johannesburg
A13 CarsBallVolkswagen South AfricaGolf R32Ogilvy Cape Town
A13 CarsClownVolkswagen South AfricaVw Driving AcademyOgilvy Cape Town
A13 CarsTreeVolkswagen South AfricaVw Driving AcademyOgilvy Cape Town
A13 CarsHorseVolkswagen South AfricaVw Driving AcademyOgilvy Cape Town
A13 CarsAccountantMercedes-BenzS-ClassNet#work BBDO Johannesburg
A13 CarsEx-WifeMercedes-BenzS-ClassNet#work BBDO Johannesburg
A13 CarsChildrenMercedes-BenzS-ClassNet#work BBDO Johannesburg
A30 Fundraising & AppealsAsteridaeGreenpeaceGreenpeaceOgilvy Johannesburg
A30 Fundraising & AppealsSeetheGreenpeaceGreenpeaceOgilvy Johannesburg
A30 Fundraising & AppealsAuroraGreenpeaceGreenpeaceOgilvy Johannesburg

SA Media Lions shortlistTitleAdvertiser/ClientProduct/ServiceAdvertising AgencyMedia Agency
A04 Best Use Of MagazinesSpinesDistellNedergurg/Ingenuity WinesNet#work BBDO Cape Town *Omd Media Direction Cape Town
A05 Best Use Of NewspapersGutter ChildHomeless Talk OrganisationHomeless Talk OrganisationTBWA\Hunt\Lascaris Johannesburg *
A06 Best Use Of OutdoorPuzzledAllan GrayInvestmentKing James Cape Town *Dare Media Cape Town
A06 Best Use Of OutdoorTrillion Dollar BillboardThe ZimbabweanThe Zimbabwean NewspaperTBWA\Hunt\Lascaris Johannesburg *
A07 Best Use Of Ambient Media: Small ScaleTrillion Dollar FlyerThe ZimbabweanThe Zimbabwean NewspaperTBWA\Hunt\Lascaris Johannesburg *
B01 Use Of Mixed MediaTrillion Dollar CampaignThe ZimbabweanThezimbabwean Newspaper, Thezimbabwean.Co.UkTBWA\Hunt\Lascaris Johannesburg *
C10 Publications & MediaTrillion Dollar CampaignThe ZimbabweanThe Zimbabwean NewspaperTBWA\Hunt\Lascaris Johannesburg *
C12 Corporate InformationWantedVelocity FilmsRecruitmentJWT Cape Town *

SA Outdoor Lions shortlistTitleAdvertiser/ClientProduct/ServiceEntrant Company
A06 Household: OtherEnergy SaverOsramEnergy Saving Light BulbsSaatchi & Saatchi South Africa Cape Town
A09 ToiletriesStretchNampak CuddlersNappiesGrey South Africa Johannesburg
A11 Clothing, Footwear & AccessoriesThe KakaAdidasAdidasTBWA\Hunt\Lascaris Johannesburg
A11 Clothing, Footwear & AccessoriesThe PienaarAdidasAdidasTBWA\Hunt\Lascaris Johannesburg
A11 Clothing, Footwear & AccessoriesThe MessiAdidasAdidasTBWA\Hunt\Lascaris Johannesburg
A11 Clothing, Footwear & AccessoriesThe FanteniAdidasAdidasTBWA\Hunt\Lascaris Johannesburg
A11 Clothing, Footwear & AccessoriesThe Gerrard & The XaviAdidasAdidasTBWA\Hunt\Lascaris Johannesburg
A11 Clothing, Footwear & AccessoriesThe MorrisAdidasAdidasTBWA\Hunt\Lascaris Johannesburg
A11 Clothing, Footwear & AccessoriesThe GerrardAdidasAdidasTBWA\Hunt\Lascaris Johannesburg
A11 Clothing, Footwear & AccessoriesThe Morris & The KakaAdidasAdidasTBWA\Hunt\Lascaris Johannesburg
A11 Clothing, Footwear & AccessoriesThe Morris, The Pienaar & The FanteniAdidasAdidasTBWA\Hunt\Lascaris Johannesburg
A15 Restaurants & Fast Food OutletsAdoptedPizzettaPizza RestaurantOgilvy Durban
A15 Restaurants & Fast Food OutletsPaintballPizzettaPizza RestaurantOgilvy Durban
A18 Publications & MediaFight The RegimeThezimbabweanThezimbabwean Newspaper, Thezimbabwean.Co.UkTBWA\Hunt\Lascaris Johannesburg
A18 Publications & MediaCheaper Than MoneyThezimbabweanThezimbabwean Newspaper, Thezimbabwean.Co.UkTBWA\Hunt\Lascaris Johannesburg
A18 Publications & MediaTrillion Dollar BillboardThezimbabweanThezimbabwean Newspaper, Thezimbabwean.Co.UkTBWA\Hunt\Lascaris Johannesburg
A18 Publications & MediaZ$250 000 000ThezimbabweanThezimbabwean Newspaper, Thezimbabwean.Co.UkTBWA\Hunt\Lascaris Johannesburg
A18 Publications & MediaWallpaperThezimbabweanThezimbabwean Newspaper, Thezimbabwean.Co.UkTBWA\Hunt\Lascaris Johannesburg
A18 Publications & MediaBubbles8 Ink MediaNational Geographic Kids MagazineFoxP2 Cape Town
A18 Publications & MediaPathfinder8 Ink MediaNational Geographic Kids MagazineFoxP2 Cape Town
A19 Banking, Investment & InsuranceRecycled BillboardNedbankNedbankNet#work BBDO Johannesburg
A21 Commercial Public ServicesFlyCharitysaCharity WebsiteLowe Bull Cape Town
A21 Commercial Public ServicesTerminatorCity VarsityCity VarsityNet#work BBDO Cape Town
A21 Commercial Public ServicesAlienCity VarsityCity VarsityNet#work BBDO Cape Town
B01 Point Of Purchase: Small ScaleBallVolkswagenGti R32Ogilvy Cape Town
B01 Point Of Purchase: Small ScaleLizNetfloristOnline FloristDraftfcb Johannesburg
B01 Point Of Purchase: Small ScaleBritneyNetfloristOnline FloristDraftfcb Johannesburg
B01 Point Of Purchase: Small ScaleElephantAfrica Health Placements - Rural Health InitiativeDoctor RecruitmentNet#work BBDO Johannesburg
B01 Point Of Purchase: Small ScaleStepsNikeNikeOgilvy Johannesburg
B01 Point Of Purchase: Small ScaleBenchNikeNikeOgilvy Johannesburg
B01 Point Of Purchase: Small ScaleBus StopNikeNikeOgilvy Johannesburg
B01 Point Of Purchase: Small ScaleMilkmanPfizerViagraOgilvy Johannesburg
B01 Point Of Purchase: Small ScalePoolboyPfizerViagraOgilvy Johannesburg
B01 Point Of Purchase: Small ScalePostmanPfizerViagraOgilvy Johannesburg
B01 Point Of Purchase: Small ScaleSticks FastBostik GlueGlueDDB South Africa Johannesburg
C02 Ambient: Small Scale Special SolutionsTrillion Dollar FlyersThezimbabweanThezimbabwean Newspaper, Thezimbabwean.Co.UkTBWA\Hunt\Lascaris Johannesburg
C04 Ambient: Stunts & Live AdvertisingHuman StatuesCanonPowershot CameraDDB South Africa Johannesburg

SA Radio Lions shortlistTitleAdvertiser/ClientProduct/ServiceAdvertising AgencyProduction Company
A10 Cars & Automotive ServicesTexanTracetecCar Tracking DeviceLowe Bull Johannesburg *Sterling Sound Johannesburg
A11 Retail Stores, Restaurants & Fast Food OutletsDeath MetalMarshall MusicMusical Equipment StoreNet#work BBDO Cape Town *B&S Studios Cape Town
A11 Retail Stores, Restaurants & Fast Food OutletsShabbaMarshall MusicMusical Equipment StoreNet#work BBDO Cape Town *B&S Studios Cape Town
A11 Retail Stores, Restaurants & Fast Food OutletsSteak Burger & ChipsSteersFast Food ChainKing James Johannesburg *Sonovision Studios Johannesburg
A11 Retail Stores, Restaurants & Fast Food OutletsStephen Hawking Does Mills & BoonCna StoresBook, Cd & Dvd RetailerThe Jupiter Drawing Room Johannesburg *Sonovision Studios Johannesburg
A12 Travel, Entertainment & LeisureDancerVirgin Atlantic AirlineUpper Class TravelNet#work BBDO Johannesburg *First#Left Johannesburg
A12 Travel, Entertainment & LeisureDogVirgin Atlantic AirlineUpper Class TravelNet#work BBDO Johannesburg *First#Left Johannesburg
A12 Travel, Entertainment & LeisureFerretVirgin Atlantic AirlineUpper Class TravelNet#work BBDO Johannesburg *First#Left Johannesburg
A13 Publications & MediaThatOxford University PressOxford English DictionaryTBWA\Hunt\Lascaris Cape Town *Spaced Out Sound Cape Town
A13 Publications & MediaTekken8 Ink MediaNational Geographic Kids MagazineFoxP2 Cape Town *Play Play Music Productions Cape Town
A15 Business Equipment & ServicesAdmen Of GeniusBig Leap Music And PostProduction CompanyThe Jupiter Drawing Room South Africa Cape Town *Big Leap Music & Post Cape Town
A16 Commercial Public Services EnyaVegaBrand & Communications SchoolGrey South Africa Johannesburg *Freq'ncy Johannesburg
A18 Charities, Public Health & Safety, Public Awareness MessagesAd-PoolingRamsay Son & Parker / World Wildlife FundEnvironmental AwarenessOgilvy Cape Town *B&S Studios Cape Town
A18 Charities, Public Health & Safety, Public Awareness MessagesReal AttackShark LifeShark ConservationGrey South Africa Johannesburg *Freq'ncy Johannesburg

For the full shortlists which have hyperlinks to entries, go to:

Awards ceremonies:

  • Monday, 22 June 2009: Promo, PR and Direct Lions Awards
  • Tuesday 23 June: Radio, Media and Outdoor Lions Awards and Opening Gala
  • Wednesday 24 June: Press, Design and Cyber Lions Awards
  • Saturday 27 June: Film, Titanium and Integrated Lions Awards and Closing Gala

For more:

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