Building on the well-established young talent opportunities, currently available at Dubai Lynx, the competition celebrates the best real-time campaign by a brand or its agency leveraging the speed of social and digital. The brief will be set by an organisation dedicated to improving public health and competing teams will have just 24 hours to devise a campaign, which will be presented to the dedicated jury during the Festival. The winning case should highlight the effectiveness of live marketing in the region.
"Social networks are an integral part of our industry today and Twitter is a global platform. The competition harnesses the instantaneousness and worldwide appeal of Twitter. This generation have grown up with a fresh perspective of how to communicate in an innovative and creative manner and reflect the ever-changing digital landscape. As an International Festival of Creativity, that is what drives Dubai Lynx to continue to invest in diverse young talent," commented Emma Farmer, festival director, Dubai Lynx.
"From its beginning, Twitter is the first service that people open to see what's happening in the world right now, direct from the source and live, as it unfolds. As such, the potential for the creative industry to leverage the power of live is limitless. We are excited to partner with the Dubai Lynx Festival to recognise and grow creativity in the region," said Frederique Covington, international marketing director, Twitter.
Twitter is the official social network partner for the festival. Its head of brand strategy for the Middle East and North Africa, Fahad Osman, will facilitate the briefing and Steven Kalifowitz, Twitter's regional brand strategy head for APAC and MENA will be one of the judges for the award category.
Teams of up to five people may enter and competitors must be aged under 32 years. For more information, go to www.dubailynx.com.
