The influx of mobile phone has enhanced ease of access across the world - no more so than in Africa...
17 Apr 2015 15:25
WASHINGTON DC, US: The B2B market is different in fundamental ways from the B2C sector. This article discusses the eight key criteria that distinguish B2B markets with implications that directly affect market research...
By Priority Metrics Group, via Ashlan Bonnell 28 Mar 2015 12:21
Real-time mobile survey platform, GeoPoll, has released initial findings on World Cup television audiences in Ghana, Kenya, Nigeria, Tanzania and Uganda, representing ratings from more than 300 million African citizens.
18 Jun 2014 10:57
According to ZenithOptimedia's new Advertising Expenditure Forecasts, global adspend will be boosted this year by the three 'semi-quadrennial' events...
9 Apr 2014 10:03
A report from Alliance for Affordable Internet (A4AI) highlights the unaffordable cost of broadband for the two billion people who live on less than US$2/day.
11 Dec 2013 09:42
Fundamo, a Visa Inc. company and a global specialist mobile financial service provider, have reported accelerated growth of mobile financial services in Africa. In 2012, Fundamo has launched three new services - FirstMonie with First Bank Nigeria and Celpay with Celpay International in Uganda and Zimbabwe.
13 Nov 2012 10:50
Day 3 of the 14th Pan African Media Research Organisation (PAMRO) and All Africa Media Research Conference that ended on Wednesday, 29 August 2012, in Kampala, Uganda included a session that explored ways to measure ROI on social media.
By Carole Kimutai: @CaroleKimutai 31 Aug 2012 12:04
The 14th Pan African Media Research Organisation (PAMRO) and All Africa Media Research Conference is currently going on in Uganda's capital, Kampala. The opening day of conference involved engaging discussions on ways of measuring media audiences.
By Carole Kimutai: @CaroleKimutai 28 Aug 2012 10:18
New Vision has displaced Monitor Online as the most visited local website in Uganda following its redesign. The website which is the online version of The New Vision print newspaper in Uganda regained the top spot last week after the revamped version was uploaded.
By Walter Wafula 7 Aug 2012 13:44