Media Strategist

Remuneration:	tctc
Benefits:	Medical aid and Provident Fund
Location:	Johannesburg, Sandown
Remote work:	Not Applicable
Education level:	Diploma
Job level:	Mid/Senior
Type:	Permanent
Reference:	#Media Strategeist
Company:	Primedia Broadcasting Recruiter

Purpose of the role:

The media strategist will be responsible for constantly reviewing, assessing, modifying, and making relevant PMB’s product offering to direct and, particularly, agency clients. This will include keeping abreast of all local and international developments and innovations related to not only radio, but all media types so as to inform PMB’s current and future competitive strategies. Understanding and applying market data driven by the Research team to create value propositions that solves for the media strategies of our clients in line with the PMB’s commercial growth aspirations. This role is accountable for the development and go-to-market processes of new media products, across radio and digital brands, ensuring their success and reporting on their impact. To give effect to this ongoing product review and development responsibility, is the need for the incumbent to workshop and guide AE agency sales approaches, pitch techniques and how to increase success rates and ARPU.

Key outputs 

Product development:

• Accountability for the development and go to market of new media products, across radio and digital brands, including the actual product details-specific input given to positioning, packaging, pitching etc.
• Building relationships with key internal and external stakeholders to increase sales opportunities for the PMB’s product and service offering
• Guiding, coaching, and training the sales team on the products alongside providing the product and associated collateral.
• Work in close association with the Research team on analysis and insights required, working alongside the chief Intelligence Officer to ensure that the resultant data is used effectively to drive market share.

Media sales strategy input:

• Work in close association with the chief intelligence officer on sales strategy, particularly for agency teams, providing insight into buying and decision-making behaviour in the market
• Actively contributing to the agency trading deal approaches and structures.
• Assess various tactical solutions for the various segments
• Find macro approach to meeting client needs and finding effective campaign opportunities
• Post Campaign efforts to further improve upon within the business.
• Deliver efficient, succinct strategic insights to clients and creative solutions.

Understand the relationship between Live and Archive data

Qualification 

A formal marketing or media/related qualification would be preferable.

Experience required

• Preferably, but not limited to, eight-plus years’ work experience in a top media agency, in a strategy role
• Good understanding of the SA media landscape
• Strong relationships at a senior level in the media industry, well respected and liked
• Essential to have strong digital as well as traditional media experience
• Project management experience
• Communication skills
•  Analytical skills
• Research ability
• Exceptional problem-solving ability
• Strong negotiator
• Persuasive
•  Result-driven and service-drive
•  Meticulous
• Crisis management skills
•  Leadership skills
• Good interpersonal skills
• A firm knowledge of Radio and TV; and the respective digital platforms.

Technical skills required 

• Media analysis in Telmar SurveyTime/Nielsen Clear Decisions
• Proficient in media planning/post-campaign software for all major media channels
• Basic understanding of research approaches and tools
• Good sense of how to design, package and present information
• Ability to generate clear, actionable briefs as part of project management

Attributes

• Strategic level thinker coupled with hands-on ability to operationalise the product strategies
• Future-focused, particularly with regards to the changing media landscape
• Collaborative and able to manage multiple stakeholders to execute on a project
• Demonstratable track record in innovation
• Highly professional interpersonal, communication and relationship-building skills
• Ability to understand, operationalise and implement the company’s overall strategy and related strategic trade plans at an operational level
• Self-managed, initiative taker
• Ability to work under pressure
• Excellent communication and presentation skills

Posted on 24 Jan 09:29, Closing date 24 Mar