AIG Uganda adopts Chartis as new identity

Chartis is the new name for the local subsidiary of insurance firm American International Group (AIG) in Uganda. The new identity which is derived from the Greek word for map, “underscores AIG's 90-year history as a successful global pioneer of insurance in various parts of the world,” according to Alex Wanjohi, MD, Chartis Uganda.

The new name was adopted on 1 November 2009, following a decision by New York-headquartered AIG to transfer its global property-casualty and general insurance operations to AIU Holdings under a Special Purpose Vehicle - Chartis Inc, to separate the insurance services from AIG's wealth management business.

At a meeting to announce a new insurance cover by then AIG Uganda in Kampala last month, Wanjohi told the firm's customers that, all policies that had been issued under the old name would “remain valid and continue to be underwritten by Chartis,” until they renew them. But new policies would be issued under the Chartis brand.

The rebranding of the insurance giant closely follows that of HITS Telecom by France Telecom's Orange Uganda, Celtel by Zain, Commercial Microfinance (CMF) by Global Trust Bank, in the last 18 months.

About Walter Wafula

Walter Wafula is a seasoned journalist who has reported for the Daily Monitor newspaper in Kampala-Uganda. He is also a contributor on Bizcommunity.com website. Email Walter at wafwalt@yahoo.com and connect on LinkedIn.
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