Marketing Manager

Marketing Manager – The Lab (aka Sneaker LAB)

Role overview

The marketing manager at The Lab is responsible for driving the execution of the brand’s global marketing strategy across key markets. This role bridges strategy and execution — translating brand direction into high-quality campaigns, content, and activations that deliver commercial impact.

The role plays a critical part in expanding The Lab’s brand ecosystem by leveraging partnerships, distributor relationships, and collaborative marketing opportunities globally.

Working closely with the head of marketing, the marketing manager ensures that all campaigns, communications, and activations are delivered on time, on brand, and aligned to business objectives.

Key responsibilities

1. Campaign execution and project mnagement

• Lead the planning and rollout of integrated marketing campaigns across digital, retail, and distributor channels
• Manage campaign timelines, deliverables, and cross-functional stakeholders
• Ensure seamless execution across global markets
• Continuously improve campaign workflows and marketing processes

2. Creative briefing and asset development

• Develop clear, structured creative briefs for internal design teams and external agencies
• Translate brand strategy and commercial objectives into actionable creative direction
• Manage the briefing process from concept to final delivery
• Ensure all creative output is aligned to brand positioning, tone, and quality standards
• Maintain strong working relationships with designers, content creators, PR teams, and agencies

3. Content and brand management

• Oversee the creation and delivery of branded content aligned to The Lab’s identity and positioning
• Ensure consistency across all brand touchpoints (social, website, retail, PR, distributor materials)
• Manage content calendars and maintain a steady pipeline of high-quality content
• Safeguard brand guidelines and visual consistency globally

4. Strategic partnerships and brand collaborations

• Build and maintain strong relationships with key external partners, collaborators, agencies, and retail accounts
• Proactively map and align with partner annual marketing calendars to identify co-marketing opportunities
• Develop joint campaign initiatives that drive mutual brand visibility and commercial impact
• Ensure The Lab is strategically present in key retail and cultural moments across markets
• Identify partnership opportunities that expand brand reach and relevance

5. Digital marketing and performance

• Support and optimise digital marketing initiatives across paid media, email, web, and social
• Work closely with performance teams and agencies to improve campaign effectiveness
• Analyse campaign performance metrics and provide actionable insights
• Ensure brand-building and performance marketing efforts are aligned

6. Distributor and trade marketing support

• Develop and maintain marketing toolkits for global distributors
• Ensure partners have access to up-to-date assets, guidelines, and campaign materials
• Support key markets with campaign rollouts and local activations
• Drive alignment between global brand campaigns and local market execution

7. Product marketing and sales support

• Lead go-to-market execution for product launches
• Develop sales tools, product education materials, and training content
• Partner with sales teams to ensure marketing supports conversion and retail execution
• Ensure product storytelling is clear, consistent, and compelling across channels

8. Reporting and optimisation

• Track campaign and channel performance against KPIs
• Provide regular reporting to the head of marketing
• Identify optimisation opportunities across campaigns and processes
• Continuously refine execution to improve efficiency and output quality

Key requirements

• 4–7+ years’ experience in a marketing role (fashion, footwear, lifestyle, FMCG or related industry preferred)
• Proven experience executing multi-channel marketing campaigns
• Strong experience writing creative briefs and managing creative production processes
• Experience managing external agencies and building strategic partner relationships
• Strong understanding of digital marketing and content strategy
• Analytical mindset with the ability to translate data into actionable insight
• Excellent communication and stakeholder management skills

Key attributes

• Detail-oriented with a strong focus on quality and brand consistency
• Proactive, solutions-driven, and commercially minded
• Able to manage multiple projects in a fast-paced, global environment
• Strong cultural awareness and understanding of brand positioning
• Collaborative and confident in managing cross-functional teams

Reporting line
Reports to: Head of Marketing
Success in this role looks like

• Consistent delivery of high-quality, on-brand campaigns on time
• Clear, well-structured creative briefs resulting in strong creative output
• Strong external partnerships unlocking incremental marketing opportunities
• Increased brand visibility and engagement across key markets
• Seamless alignment between brand strategy, distributor execution, and commercial goals
• Efficient marketing processes that enable scalable global growth

Job based in Cape Town, South Africa
Please send CVs and over letter to erac.baleht@sreerac 

Posted on 09 Mar 11:10, Closing date 30 Apr