SEO / Digital Marketing Specialist

Job description

About the opportunity

As an experienced, results-driven SEO / Digital Marketing Specialist at Power of 9, reporting to the Managing Creative Director, you will lead and execute digital strategies for various clients’ brands across multiple channels and manage our digital marketing team. Your responsibilities will include driving organic and paid digital marketing performance and optimising our clients’ digital assets to improve reach, engagement, and ROI.

This is a Cape Town based, in office position, working hours: 8:30 am – 5 pm; Monday – Friday, overtime may be required 

Key responsibilities include, but are not limited to:

Search Engine Optimisation (SEO):

• Research: Identify new content opportunities through keyword research, discovery, and expansion. Conduct competitor and industry research to keep ahead of industry trends and SEO strategies
• On-site optimisation: Optimise website content, landing pages, meta tags and structure
• Content creation: Work with content creators to develop SEO-friendly website content
• Link building: Develop strategies to build high-quality backlinks
• Technical SEO: Work with dev and tech teams to ensure clients’ websites are technically optimised for search engines
• Reporting and analysis: Use analytical tools to monitor and analyse performance metrics to identify trends and deliver actionable insights. Provide recommended technical and content changes based on data to improve search engine rankings

Paid digital marketing:

• Research: Stay current on best practices and trends in paid marketing
• Strategy: Develop paid digital marketing strategies to deliver on clients’ KPIs
• Campaign management: Set up, manage, and optimise ad campaigns on various platforms, such as Google and Meta. Allocate and monitor budgets to ensure ROI. Execute A/B and multivariate tests using different creative assets, targeting options and bidding strategies to improve campaign performance. Identify relevant keywords and refine targeting to optimise engagement and conversions
• Performance analytics and reporting: Use analytics tools and platforms to track performance. Interpret and analyse data to identify areas for improvement, inform marketing strategies, and generate reports on KPIs and ROI across multiple channels
• Compliance: Safeguard clients’ brands by ensuring compliance with Google and Meta policies

Email marketing:

• Develop and execute email marketing strategies that drive engagement and conversion
• Work with creative content creators to build campaigns, advising on design and templates, content, including subject lines, and targeting strategies such as personalisation, automation and remarketing
• Conduct A/B tests to optimise performance and improve engagement rates. Track and analyse email campaign performance for continuous improvement
• Generate reports with strategic insights. Ensure compliance with all POPIA and GDPR requirements

Social media marketing:

• Create and oversee the implementation of clients’ social media strategies across Facebook, Instagram, TikTok, LinkedIn, Pinterest, and YouTube
• Stay current on social media features and trends, and share knowledge with creative and content teams
• Ensure content adheres to clients’ brand and editorial guidelines and best practices.
• Analyse social media metrics, make data-driven decisions to refine strategies and content plans
• Generate informative, insightful reports

Team management:

• Lead, mentor, and manage a digital marketing team of digital account managers (social media and email marketers) and website administrators, to ensure superior content performance across all clients’ digital platforms
• Day-to-day staff management; fostering a collaborative, productive and empowering working environment
• Ensure the team is well-versed in all forms of marketing and media and is encouraged to stay current on trends
• Set, guide and record key performance indicators for each team member
• Provide strategic support and guidance to your team to find creative and robust solutions to challenges, troubleshooting, problem solving, and crisis management, as well as when a situation needs to be escalated to the Creative Director for resolution

Requirements

• Proven experience in SEO, digital marketing, and team management
• Strong understanding and experience of current digital marketing tools and platforms such as Google analytics, Google ads, Google tag manager, Search console, Meta business manager, Meta ad manager, SEMrush, Screaming frog, HotJar, Everlytic, Sprout, BrandWatch etc.
• Success in managing multiple projects across various digital platforms and brands
• Practical experience with CMS platforms and basic HTML/CSS knowledge is an advantage

Qualifications:

• Tertiary qualification in digital marketing or a related field
• Google ads and/or Google analytics qualification

Personal skills/attributes:

• Excellent analytical, organisational, and project management skills
• Strong leadership and communication abilities
• Exceptional presentation skills
• Excellent written and verbal English communication skills
• Proven team performance management
• Strong interpersonal skills
• An exceptional eye for detail
• Ability to multitask
• Ability to work at a fast pace within tight deadlines while maintaining a high level of quality work
• Brilliant collaboration skills
• Strong administration skills
• Team player

Please include your notice period/availability to start, current salary, desired salary, reason for wanting to leave your current position and reasons for leaving your previous positions.

We thank all applicants for their interest. However, only shortlisted candidates will be contacted.

Company Description

We are an established, owner-managed, entrepreneurially minded, deadline-driven, quality-focused agency.

Posted on 13 Jun 12:30, Closing date 12 Aug