Digital Marketing Coordinator | Poetry and Poetry of Living

Job description

Seeking a digitally fluent and detail-driven Digital Marketing Coordinator

Freelance: ASAP yo end June

Contract: June 2025 to March 2026

Based at Poetry’s central Cape Town HQ

poetry is seeking a digitally fluent, detail-driven digital marketing coordinator to join our collaborative marketing team. The Content Studio is currently recruiting for:

• An immediate freelance role (now to end June)
• A longer-term contract (June 2025 to March 2026)

Both roles are based at Poetry’s Cape Town HQ, and may suit different types of candidates.

You’ll take ownership of the day-to-day deployment of digital content, particularly mailers and paid media, ensuring accuracy, timeliness, and seamless alignment across all brand touchpoints.

We’re looking for a calm, focused professional who takes initiative, self-manages with integrity, and consistently delivers.

What you’ll do

• Coordinate content rollout across mailers and paid media with brand precision
• Plan digital calendars with brand, social, and merchandise teams
• Brief creative assets and uphold Poetry’s editorial and visual standards
• Tag and track content, and report on performance
• Support the customer journey across digital touchpoints
• Maintain process excellence — from formatting to approvals

What you bring

• 2+ years in digital marketing or content coordination
• Tertiary qualification in marketing or comms
• Proficiency in social platforms and email marketing tools
• Self-managed, emotionally intelligent, and calm under pressure
• A love for storytelling, retail, and beautifully crafted content

Our culture

We lead with heart, deliver with care, and value clarity, consistency, and quiet confidence.

Requirements

• Strategic campaign planning across email, social, and paid media channels
• Ability to balance short-term revenue drivers with long-term brand storytelling
• Experience with seasonal and product-led campaign rollouts
• Proficiency in email marketing platforms (e.g., Mailchimp, Klaviyo, Salesforce Marketing Cloud)
• Strong content QA processes, including link checks, brand alignment, and UTM tracking
• Confident preparing and deploying mailers and troubleshooting under pressure
• Solid understanding of UTM tagging, performance tracking, and campaign reporting
• Ability to adapt messaging across the full customer journey (awareness to acquisition)
• Skilled at briefing and collaborating with designers and copywriters
• Clear creative sensibility — understands what makes content feel elevated, emotional, and on-brand
• Calm under pressure with strong self-management and emotional intelligence
• Collaborative, deadline-driven, and confident navigating cross-functional feedback cycles
• Passion for lifestyle retail and a strong eye for brand tone, voice, and visual identity

Company Description

The Content Studio is a small digital marketing and social media agency, that also assists in finding fabulous candidates for inspirational jobs.

Posted on 21 May 09:27, Closing date 19 Jul