Four Film Lions for South AfricaCANNES, FRANCE: South Africa converted four of its five shortlisted entries into Film Lions on Saturday night, 25 June 2011, at the final Cannes Lions International Festival of Creativity awards ceremony for Film, Film Craft, Creative Effectiveness and Titanium and Integrated Lions. SA also took Silver in the Young Lions Film Competition. [video] South African Film Lions winners 2011
* denotes Entrant Company Young Lions Film Competition In the Young Lions Film Competition, the US Hispanic team won the Gold medal, South Africa's David Emerson and Tamar Retter, both of M-Net took Silver and USA Bronze. As part of the award, winners receive a limited edition, framed Getty Images print and a complimentary registration to the 2012 Cannes Lions International Festival of Creativity. The competition asked the 38 international teams to create a film, no longer than 60 seconds, using a Nokia N8 mobile phone. The brief was given by Global Angels, a charitable foundation which aims to inspire millions of people to become 'Angels'; putting their compassion into action by raising funds to support established projects that make a significant impact in the lives of disadvantaged children, young people and communities around the world. The Young Lions Film Competition is supported by OminicomMediaGroup, Getty Images, HP, Adobe, Wacom, USA Today, shots and Nokia. Grands Prix Of the 3310 entries in the Film category, the jury, chaired by Y&R global chief creative officer Tony Granger, shortlisted 299 entries, of which 14 were awarded Gold, 30 Silver and 57 Bronze Lions. The Film Grand Prix was awarded to Wieden+Kennedy Amsterdam, The Netherlands for Nike's 'Write the Future'. In its second year, the Film Craft Lions category received 1322 entries. South African jury president Keith Rose, director of Velocity Films, along with his jury, shortlisted 116 entries and awarded 12 Gold, 17 Silver and 24 Bronze Lions. Droga5 New York, US was presented with the Film Craft Grand Prix for its entry for Puma 'After Hours Athlete'. DDB Worldwide chairman Bob Scarpelli presided over the Titanium and Integrated jury, which voted on 480 entries to reach a shortlist of 32, of which three Gold, six Silver and three Bronze Integrated Lions were awarded and three Titanium Lions given. The Integrated Grand Prix went to Droga5 New York, US, for its entry 'Decode Jay-Z with Bing' for Bing/Jay-Z. The jury decided not to award a Titanium Grand Prix. Grand Prix for Good The Titanium and Integrated jury was also responsible for awarding the Grand Prix for Good. From a list of 31 contenders, the award was presented to Leo Burnett Melbourne, Australia, for its Film entry 'See the Person' for Scope. The inaugural Creative Effectiveness Lions were presented by jury president Jean-Marie Dru, TBWA\Worldwide chairman. One hundred and forty two entries were received into this category, of which 10 were shortlisted and six Creative Effectiveness Lions awarded. The inaugural Grand Prix went to Abbott Mead Vickers BBDO London, UK for its PepsiCo ad 'Sandwich'. Stats
During the ceremony, Sir John Hegarty was honoured and presented with the inaugural Lion of St Mark trophy, awarded in celebration and honour of an individual's long and outstanding contribution to creativity in communications. Other awards presented at this evening's awards ceremony were:
Full sets of winners:
For more:
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