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Penquin Press Office
Penquin is an independent, mid-sized integrated marketing agency nestled in Johannesburg, with a team of insightful and creative individuals at its core. Established in 2000, our two-decade journey has seen us become a driving force behind the growth of several market-leading brands.
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News
Four Leadership Strategies For A Dynamic Start To The New Year
As 2024 officially kicks off, business leaders have a unique opportunity to set the tone for the months ahead and inspire their workforce towards collective success and growth. 6 Feb 2024 Read more

Penquin Celebrates Sweeping Victory with Five Scopen's 2023/24 Agency Scope Awards
Local brand and communication agency Penquin is proud to announce its remarkable success at the Scopen's 2023/24 Agency Scope Awards, securing a total of five prestigious accolades. 22 Jan 2024 Read more

The Rise of Inclusive Marketing in 2024
In the fast-paced landscape of marketing, one trend is poised to take centre stage in 2024 – Inclusive Marketing. As the world becomes more interconnected, diverse, and conscious, agencies are recognising the imperative to reflect these values in their strategies. 8 Jan 2024 Read more

Unlocking the Power of Gen Z: A Crucial Element in Modern Marketing Strategies
In the ever-evolving landscape of marketing, staying attuned to the preferences and behaviours of different demographic groups is crucial for success. 4 Dec 2023 Read more

Penquin Marks a Year of Growth, Creativity, and Innovation in 2023
Penquin, one of South Africa’s leading marketing agencies, celebrates a remarkable year in 2023 marked by agile creativity, substantial growth, and an unwavering commitment to improving lives. 8 Nov 2023 Read more

Penquin wins at the 2021 Assegai Awards
Leading integrated marketing agency, Penquin, is excited about their recent performance at the 2021 Assegai Awards. Penquin, who recently celebrated 21 years, was presented with four awards, including the coveted silver for Agency of the Year, and bronze for Brand of the Year, highlighting their amazing work with long-time client Suzuki. 17 Nov 2021 Read more

Penquin shines at the DMASA Assegai Awards 2020
After what has been a challenging year for many agencies, Penquin was amongst a strong list of leading agencies all vying for recognition at The Direct Marketing Association of South Africa's Assegai Awards 2020. 3 Dec 2020 Read more

Penquin and Suzuki Auto South Africa extend partnership until 2023
Suzuki Auto South Africa (SASA) has once again secured Penquin, a full-service results-based communications agency, as its lead agency for another two consecutive years commencing in April 2021. 1 Dec 2020 Read more

Xbox invites you to light up the Leo
The launch of the new Xbox consoles is a big deal. 9 Nov 2020 Read more

Penquin wins Bravo Group's Grafton Everest account
The Johannesburg-based marketing agency, Penquin, is thrilled to announce the family favourite lounge brand, Grafton Everest, as the newest account to join its stable. The month-long closed pitch process saw six agencies go toe-to-toe for the prestigious account housed under the Bravo Group. 2 Sep 2020 Read more

Marketing trends to look out for in 2018
From chatbots to dark social, what trends do you think will dominate the marketing landscape in 2018? Find out what the Penquin experts predict is in store for us. 15 Feb 2018 Read more

Penquin, Spitfire and Suzuki SA win big at New Generation Awards
Spitfire Inbound, Penquin and Suzuki SA are delighted after being announced as the gold winners in the ‘Best Revenue Marketing Campaign/Event' and ‘Best Marketing Automation Campaign' categories at the recent New Generation Awards which identifies winners at the forefront of South Africa's future communications, media and digital technologies. 9 Oct 2017 Read more

A fresh perspective on shared office space, at Co-Lab
Co-Lab, based in Bramley near Melrose Arch, offers start-ups and small businesses an energetic, flexible desk-sharing or office environment that allows your business, creativity, and collaborations to flourish. 30 May 2017 Read more

Doodle with Penquin
2016 Edition of Penquin's Doodle Book inspires creativity and uniqueness 12 Jan 2016 Read more

Penquin's 15-year milestone
Dynamic Johannesburg ad agency, Penquin, celebrates a decade-and-a-half of success. 4 Aug 2015 Read more

Suzuki therapy hits the spot
Penquin Advertising's TVC successfully showcases Suzuki's united offering 24 Apr 2015 Read more

Skywise launches with Penquin
Penquin campaign puts education at the heart of low-fare airline launch. 20 Mar 2015 Read more

Penquin celebrates Suzuki Auto's success
Despite a tough trading market in the automotive sector, Suzuki Auto South Africa has achieved a wholesale and retail milestone by achieving record unit sales over July 2014. The company has also passed its 30,000 unit retail sales mark since the local subsidiary opened its doors in 2008. 18 Sep 2014 Read more

Penquin receives best outdoor stand award for the second time
Full-service advertising agency Penquin, together with ConCept G Exhibitions and Events, were recently awarded the EXSA Best Outdoor Stand 2013. 3 Dec 2013 Read more

PenQuin International makes Intel's Women's Day memorable
PenQuin International was responsible for ensuring that Intel South Africa hosted a successful and memorable women's day celebration for special guests, its first event of this nature. In addition to the VIP treatment, top speakers motivated the women on the topics of health and wellness and the power of positive thinking. 8 Sep 2010 Read more

PenQuin International, for the second year running, has assisted the organisers of Dance for a Cure in ensuring their annual fundraising event was once again a huge success. 7 Sep 2010 Read more

The successful philosophy of empowering staff internally continues at PenQuin International, the specialist advertising and marketing solutions company, with the promotion of Wendy Mitrovich to the position of Business Unit Director. 6 Sep 2010 Read more

Lesley Michael has been appointed Senior Project Manager at specialist advertising and marketing solutions company, PenQuin International. 3 Sep 2010 Read more

Creating a fan-centric experience for Sony Ericsson's recent Van in a Van campaign meant that the PenQuin International team had to deliver a tactical experience to consumers across the country using multiple touch points. 1 Sep 2010 Read more

Specialist marketing and advertising solutions company PenQuin International successfully created and developed a national sales road show for Sony Ericsson. The event was designed to train and test the Sony Ericsson knowledge of the sales consultants while still allowing them to be competitive and build team spirit. 31 Aug 2010 Read more

PenQuin International shoots first TVC with a SLR for Suzuki
Specialist marketing and advertising solutions company PenQuin International not only had the opportunity to shoot Suzuki Auto South Africa's most recent locally produced television ad, but also took the innovation one step further by shooting it on a Canon 7D SLR digital still and video camera. 25 May 2010 Read more

RCI launches new member website with PenQuin's design
RCI has been at the forefront of the timeshare exchange industry for 35 years and to make exchanging holidays for its members quicker, easier, and safer, RCI recently launched a new website, featuring design by Penquin. 26 Apr 2010 Read more

Over 7 000 visitors attended this year's Star Workplace Exhibition, says PenQuin International, the marketing and advertising solutions company tasked with the planning, marketing and execution of the event. 20 Apr 2010 Read more

Specialist marketing and advertising solutions agency, PenQuin International has been tasked with managing the concept, execution and marketing of the upcoming The Star Workplace Exhibition. The three day event, which allows career seekers to familiarise themselves with potential employers, will take place at the Coca-Cola dome from the 19th to 21st March 2010. 18 Mar 2010 Read more

Some prestigious companies looking to hire quality staff will be exhibiting at The Star Workplace, an exhibition for new and experienced career seekers, which kicks off at Northgate's Coca Cola Dome in Gauteng on March 19 and runs until March 21. 2010. 17 Mar 2010 Read more

You make Joburg great says PenQuin International
When advertising agency PenQuin International had to define the one thing that Makes Joburg Great, it didn't take long to discover the incredibly powerful answer: The People. 12 Mar 2010 Read more

PenQuin International recently appointed the following talent: 5 Feb 2010 Read more

In August 2009 PenQuin International advertising agency began searching for exactly why Joburg is such a great place to stay. It didn't take long to discover that the answer was incredibly powerful: The people. 2 Feb 2010 Read more

The Star Workplace Expo 2010, taking place from 19 to 21 March 2010 in the Coca-Cola dome, is selling floor space fast as corporations, tertiary and government institutions are securing their place to have a pick of top talent in Gauteng. 15 Dec 2009 Read more

The sixth biannual Amazing (drinking, laughing, frustrating) Race for Charity kicked off on 10 October in a flash of colour and cacophony. 150 teams gathered at Q.Ba in Bryanston to participate in this nerve-frazzling contest. PenQuin raised over R100 000 in cash and merchandise in aid of the SOS Children's Village. 6 Nov 2009 Read more

PenQuin International has experienced phenomenal growth in 2009. The marketing solutions recently appointed new talent, enabling the company to continue to provide exceptional service to their clients. 3 Nov 2009 Read more

Leader in integrated marketing solutions, PenQuin International, is proud to bring the second Star Workplace Expo to the Coca-Cola dome on 19-21 March 2010. South Africa's biggest career drive has stimulated incredible demand in both Johannesburg and Cape Town in 2009, and is geared to bring diverse, superior exhibitors and visitors together in an environment that will foster productive interaction and generate qualified leads. 2 Nov 2009 Read more

The sixth biannual Amazing (drinking, laughing, frustrating) Race for Charity, hosted by PenQuin International, is set to kick off for the second time this year on Saturday 10 October, at Q.Ba in Bryanston. The first race of 2009 held in April saw 195 teams (over 900 people), don whacky costumes and sporting brilliantly decorated cars, compete in a nail-biting race to the finish. 8 Oct 2009 Read more

The Mother City showed great enthusiasm for The Cape Argus Workplace Expo, with an impressive turnout of over 4700 visitors. PenQuin International received great feedback from the exhibitors for bringing this opportunity to their doorstep. 6 Oct 2009 Read more

The Cape Argus Workplace Expo is making waves in the Western Cape as distinguished organisations grab at the opportunity to be associated with the event. Following the same winning formula that enticed 14,500 visitors to the Johannesburg equivalent of The Workplace Expo, organisers PenQuin International promises to deliver more of the same quality, choice and expertise. 4 Sep 2009 Read more

PenQuin International recently took top honours at the Creative Circle awards with the Sony Ericsson C903 Smile Shutter™ radio campaign. The Creative Circle is a monthly contest in which agencies slug it out for the top spot in different media categories. 31 Aug 2009 Read more

PenQuin International recently added Lead Group to the company's client portfolio. Lead Group, a specialist Human Capital Management company, recruited PenQuin to launch a revolutionary management system and assist in future marketing activities. 29 Jul 2009 Read more

Following hot on the heels of the phenomenally successful ‘The Star Workplace Expo', PenQuin International is thrilled to bring the ‘The Cape Argus Workplace Expo' to the Western Cape. The inaugural event held in Johannesburg, saw an unprecedented 14,500 visitors turn-out, receiving rave reviews from both visitor and exhibitor. 8 Jul 2009 Read more

Darren Leishman has recently been appointed as Managing Director of PenQuin International. Leishman, former Executive Creative Director, brings his extensive knowledge, ingenuity and insight of the company and the marketing industry to this position. 1 Jun 2009 Read more

Suzuki's most recent competition, held over a two-week period in late-March, encouraged entrants to cut out an entry form - from participating newspapers - and to submit, in person, at their nearest dealership. The response from the public exceeded expectations; an overwhelming 14,818 entries were received. 24 Apr 2009 Read more

The Amazing Race for Charity, held on Saturday, saw entry numbers double from the previous event held in September 2008. This year, 195 teams, dressed in wacky costumes and sporting brilliantly decorated cars, gathered at Q.ba in Bryanston to support this bi-annual charity event. 8 Apr 2009 Read more

The Emperors Palace ‘Date with Destiny 2009' promotion is underway, with competitions and giveaways on the airwaves and in print. The print promotion, published in The Star, Saturday Star, Pretoria News and Pretoria News Weekend newspapers, is designed by marketing solutions company, PenQuin International. 26 Mar 2009 Read more

The first ‘The Star Workplace Expo', held this past weekend in Joburg, was an unprecedented success. With 14,500 visitors, this inaugural exhibition exceeded first-time event benchmarks and continues to receive praise from exhibitors and visitors. Even Coca-Cola Dome management commended The Star Workplace Expo as one of the best run and organised exhibitions hosted at their venue. 25 Mar 2009 Read more

PenQuin International has created a novel initiative that aims to benefit not-for-profit organisations and schools in and around Bedfordview. Their “King of my Castle” project provides a jumping castle, free of charge, to these organisations in support of their events and fundraising activities. 19 Feb 2009 Read more

PenQuin International's CEO, Mike Bray, is jetting over to Australia this week to negotiate an exclusive rights deal and establish a PenQuin International office in Brisbane. 13 Feb 2009 Read more

Johannesburg Women drive. Team mates backseat drive. Clue cards instruct. Street atlases direct. Play poker. Solve Sudoku. Take photos. It's the fourth year of The Amazing Thinking, Laughing, Frustrating Race for Charity, brought to you by Penquin International. 6 Feb 2009 Read more

In mid-2008, PenQuin International, a marketing solutions company, obtained the contract to host the inaugural The Star Workplace Expo, which takes place 20-22 March 2009 at the Coca-Cola dome in northern Johannesburg. With less than three months to go, the size and number of exhibitors already exceeds that of previous career-themed exhibitions. 13 Jan 2009 Read more

At last Joburg gets its very own world class racing event! “There is something for everyone” at this year's Steinhoff Summer Cup held at Turffontein racecourse on 29 November. 12 Nov 2008 Read more

PenQuin International and Suzuki take Platinum at JIMS
The dynamic partnership between PenQuin International and Suzuki has again proved successful with their exhibition at the Johannesburg International Motorshow. Suzuki was presented with a Platinum award for best Outdoor display. This success follows close on the heels of the best stand award at this year's SA National Boat Show. 7 Nov 2008 Read more

With more and more multimedia mediums entering the marketing mix, PenQuin International identified the need to offer their clients complete creative solutions in-house. Hence the creation of the PenQuin International Interactive Department. This is a studio that focuses on delivering cutting-edge multimedia development. 22 Oct 2008 Read more

PenQuin International and Suzuki push the boat out - again
Marketing agency PenQuin International again flexed their exhibition muscle, this time by scooping the ‘Best large stand award' at the 2008 National Boat Show for their client Suzuki Marine. 21 Aug 2008 Read more

All businesses strive to be an employer of choice, one of the building blocks for attaining this goal is employing the right people on which to build the foundation of a well-rounded business. Conversely, every individual seeks a career which will challenge and develop them. 23 Jul 2008 Read more

Mobile handset giant Sony Ericsson has opted for the services of marketing solutions agency PenQuin International jointly with an additional agency, still to be announced, to deliver their local creative message. 1 Jul 2008 Read more

Suzuki Auto South Africa has appointed leading marketing solutions company, PenQuin International, as its local through-the-line advertising agency. Suzuki Motor Corporation, the eighth largest vehicle producer in the world, will enter the South African vehicle market in June 2008. 20 Mar 2008 Read more

Lucas Radebe means business with PenQuin International Group acquisition
Football legend Lucas Radebe has entered the local marketing industry by acquiring a stake in the PenQuin International Group. The group comprises of the integrated marketing solutions company, PenQuin International, and SPMedia, an innovative media business. 30 Nov 2007 Read more

SPM carries the Boks!
SPM is a proud supplier of choice to carry the Springboks on their ticker tape parade throughout Johannesburg, Soweto and Pretoria! The Springbok bus is a great example of what SPM, the innovators in mobile media can do for your brand. 2 Nov 2007 Read more

PenQuin sponsors top event
PenQuin International were the proud sponsors of the fantastic St John's "On the Night" event held on the 6th October 2006. 11 Oct 2006 Read more

PenQuin International scoops top awards at the WesBank National Boat Show
PenQuin International was once again awarded the contract to build the Suzuki Marine stand for the WesBank National Boat Show that took place at The Coca-Cola Dome in Northgate from 18 to 20 August 2006. 30 Aug 2006 Read more

For the second consecutive year the PenQuin International designed and constructed the best large stand at the National Boat Show on behalf of its client, Suzuki Marine. 20 Sep 2005 Read more

Leading marketing solutions company PenQuin International together with Emperors Palace and The Star has given some lucky participants opportunities to realise their dreams in the Emperors Palace Game Card promotion. 18 Aug 2005 Read more

As industry legend has it, the first video game "Space Wars" took a multi-million dollar, room size PDP1 computer in the basement of Massachusetts Institute of Technology (MIT) to play the first video game, yet, because it demonstrated a novel possibility of using computers for fun, Steve Russell's invention has had a profound impact on a contemporary gaming culture. 28 Jul 2005 Read more

PenQuin International, the specialist marketing services company, has sold a controlling stake in the business to the BEE investment group, Asubuhi Investments. 17 Mar 2005 Read more