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Why personalisation in digital marketing mattersIn 2011, Coca Cola launched its Share a Coke campaign in Australia, which was a personalised campaign with the most common Australian names printed on Coca Cola bottles and cans. The result? More than 250 million personalised bottles and cans sold over the summer months to a population of less than 23 million people at the time. 20 Jul 2021 Read more

Why you need social commerceShopping has always been a social activity. Just two years ago, you would find people discussing the good and bad about their recent purchases over coffee. Today, e-commerce finds people shopping from the comfort of their home, and social commerce means they're still shopping while being social on their preferred platforms such as Instagram Checkout or Facebook Shops. Here's how social commerce has impacted consumer behaviour? 29 Jun 2021 Read more

What brands should know about image and video SEOFor many internet users, buying a new product or service starts with an online search query. In fact, 46% of product searches begin on Google.1 After a search query, search engines return the best possible search results. 21 Jun 2021 Read more

Advertising to a generation that blocks advertisingThe nature of advertising shifted drastically over the last year. Not only are consumers seeing less experiential and traditional advertising due to Covid-19, they're also growing tired of the constant bombardment of ads across their favourite media platforms. 28 Apr 2021 Read more

Break out of the inbox with smart brand messagingIn the digital era, it's never been more difficult for brands to break through the deluge of information and penetrate consumers' ever decreasing attention spans. Your brand messaging is one of the most important aspects of a marketing communications strategy. From the language used, to the tone it is delivered in, successful brand messages will result in your target audience resonating with your brand, and be more open to receiving your content. 4 Mar 2021 Read more


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