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Using deep insights and a thorough analysis, G&G positions your brand first by weaving storytelling, smart solutions and interactive digital strategy to place your brand where it belongs, above all.
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How regulated industries are getting results from digital marketingConsumers are changing - they have less time, aren't brand loyal, are more socially and environmentally conscious, and prefer experiences over products.1 According to a Deloitte study, these changes are a result of climate change, economic constraints and increasing competitive options.1 22 Apr 2022 Read more

How conversational marketing builds enduring relationships with customersToday's customers want it all-excellent service, quality products and solutions, and brands that engage with them in a relatable manner. 10 Feb 2022 Read more

5 digital marketing trends you need to know in 2022The good news is: the digital marketing revolution is far from over and it's providing new and exciting opportunities for marketing professionals to raise brand awareness and expand market share. 1 Feb 2022 Read more

How to align your brand with purpose-driven consumersToday's discerning customers have high expectations from the brands they choose to associate with. According to the 2020 Consumer Culture Report, 71% of customers prefer to buy from brands that align with their values, while 83% of Millennials stress the importance of value alignment1. When values don't align, customers will shift quickly and are not afraid to permanently boycott brands because of their stance on issues2. 3 Nov 2021 Read more

5 trends driving e-learning engagementEffective e-learning relies largely on engagement. What is it that a specific piece of content needs to ensure that people will engage with it? How do you incentivise learners to keep coming back to explore other pieces of content? What's the most effective and rewarding way to get them to learn what you, as a business, need them to know to meet your goals and objectives? 2 Nov 2021 Read more

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