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Make way for the digital humans
Let's be clear - I'm not referring to Gen Y or Gen Z, nor am I referring to the next step in the evolution of digital nomads, or your virtual presence in the metaverse. Rather, I am referring to a distinctive blend of art and technology that has the potential to transform the marketing and advertising industry. 26 Oct 2023 Read more

Generative AI: Exploring ownership and authorship
Generative AI continues to be the most talked-about technology, however, one can't help but wonder who owns the work created by generative AI models. In this article, we'll try to answer this question as best we can, but first, let's take a step back to understand how generative AI fits into the greater scheme of things. 24 Oct 2023 Read more

Transforming pixels into personalities: How avatars elevate your brand
In the quest to break through the noise of today's saturated markets, brands are turning to an unexpected hero: avatars. This unique tool, powered by advanced technology such as AI and motion capture, is capturing the imagination of global audiences to cultivate deeper, more personal connections between consumers and brands. But what is it about avatars that are proving to be a game changer in the realm of brand communication? 21 Sep 2023 Read more

Revolutionising video content: An avatar for continuity and continued connection
BP2W® - or An Even Better Place to Work® - was founded more than two decades ago by Shay McConnon and is a developmental solution and proven online business tool for growing leadership and fostering collaborative working relationships. 4 Aug 2023 Read more

Case study: Navigating harassment in the workplace through avatars and animation
As part of a larger project aimed at addressing harassment in the workplace, Brand Avatar undertook the task of creating an induction video for Steinmüller Africa. This video aims to educate employees about different types of harassment and depicts a series of sequences that illustrate potential harassment scenarios. 18 Jul 2023 Read more

Demystifying the midpoint: the crucial component of successful marketing videos
In the realm of video marketing, maintaining audience engagement remains a perennial challenge. Many marketers experience a strong start to their videos, only to see viewers' interest wane. However, a fundamental understanding of narrative structure could provide a solution to this conundrum. 4 Jul 2023 Read more

The rise of virtual influencers: How computer-generated characters are changing the marketing game
Brand mascots have been around for ages - take the iconic Michelin man who's been around for 125 years. They are still popular because they provide a way to humanise a brand to better connect with consumers. Just think of the endearing mascot or Chappies the Chipmunk. But in the age of AI and social media, modern brand mascots can be found online in the form of virtual influencers. 23 Mar 2023 Read more

Why we choose to stylise our avatars
Realism, as the word suggests, is a graphic style that looks realistic and that simulates the real world. But when a visual depiction moves away from realism, it can be described as stylised. In his book Understanding Comics: The Invisible Art, American cartoonist Scott McCloud explains that "(w)hen we abstract an image ... we're not so much eliminating details as we are focusing on specific details. By stripping down an image ... an artist can amplify that meaning in a way that realistic art can't". 14 Dec 2022 Read more

Brand Avatar relaunches with new 3D avatars and an improved platform
Brand Avatar will officially relaunch this week with a revamped website that gives users more options and better functionality. 21 Nov 2022 Read more

Do we want or need the metaverse?
The metaverse. It's everywhere. On social media, in articles, even in boardrooms. Who knows, just like in The Matrix, maybe we're living in it right now and don't even realise it. 11 Mar 2022 Read more

Avatar-mediated communications: Using avatars for business, branding and communications
Avatars in gaming have become commonplace since the term was popularised in Neil Stephenson's science fiction novel Snow Crash (1992). Using avatars, players take on different skins to express their personality and interact with other players. 6 May 2021 Read more

How to add some character to your communications
Are you wanting to build stronger connections with your audience regardless of the platforms you are using or the audience you are engaging with? From your digital marketing efforts to your internal communication initiatives; how do you make your strategies more effective? 15 Mar 2021 Read more

How to use the hero's journey to build engagement at your online event
Virtual events are here to stay for the foreseeable future. If 2020 was an opportunity to try virtual, 2021 is the year to build a strategy around virtual. 23 Feb 2021 Read more

Innovation at live virtual events
If necessity is the mother of all invention, then the father is experimentation. Invention comes from a need coupled with the ability to try new ideas. 7 Oct 2020 Read more

What is the Distractometer?
Distraction. It's all around you. Every day you struggle with it to complete the tasks you need to get done. It's the same for the people you are trying to communicate with. They are distracted. If you want them to engage in our content you need to help them out of their distractions and into engagement. 9 Mar 2020 Read more

Is there a science to engagement?
Engagement is the key metric communicators are looking for today. We want our audience to engage in our marketing, in our content, in our social media posts and in our businesses. We know we need to be relevant and of value to our audience. We also need to be consistent over time. 19 Feb 2020 Read more

Engage your audience with Brand Avatars
What is the biggest challenge for anyone involved in communications today whether that be with their staff or customers? Distraction. Your audience is distracted. We live in a distracting world where we all have multiple stimuli vying for our attention. 1 Dec 2019 Read more

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