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OLC Through The Line Communications Press Office
OLC Through The Line Communications is an award winning experiential marketing agency that aims to move businesses and brands forward.
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International rugby player, Eben Etzebeth teams up with Bayer as an ambassador for Berocca in South Africa
The Bayer Consumer Health division in South Africa is proud to announce the groundbreaking partnership between the international rugby player Eben Etzebeth and the Berocca® brand. 26 Feb 2024 Read more

Bayer South East Africa welcomes Jessica Nkosi as a brand ambassador for Bepanthen Derma
The much-admired South African actress and TV presenter Jessica Nkosi has partnered with the Bayer South Africa Consumer Health division as an ambassador for Bepanthen® Derma line of products, which are designed for dry and sensitive skin. 21 Feb 2024 Read more

Coke Studio brings 'real magic' to the neighborhood
Unlocking one-of-a-kind experiences at the Hey Neighbour Music Festival 7 Dec 2023 Read more

Jungle surprises South Africans with new Oat Drink, taking over the streets and skies of Mzansi
To celebrate the release of its innovative Jungle Oat Drink range, Jungle initiated a dynamic campaign across South Africa. Vibrant takeovers transformed the bustling streets of Johannesburg (JHB), Durban (DBN), and Cape Town (CPT), as well as the skies between them, offering a first-hand experience of the product's new flavours and its added nutritional benefits to suit all lifestyles. 8 Nov 2023 Read more

OLC's fresh faces and new client collaborations: A new era of game-changing moves
It's not every day that a company gets to announce a double win: an enthusiastic influx of new talent and a roster of brand-new, exciting clients. But for Offlimit Communications [OLC], today is that day! 3 Nov 2023 Read more

Blue Ribbon's groundbreaking #50DaysOfSharing campaign comes to an end
Blue Ribbon, South Africa's bakery treasure since 1882, proudly celebrates the crowning moment of its #50DaysOfSharing campaign, awarding a R1m prize to one delighted winner, Ondela Vuyolwethu Timakwe, a 22-year-old hailing from the East Rand of Johannesburg. 17 Oct 2023 Read more

ABC Solar and Huawei Fusion Solar spearhead renewable energy revolution in South Africa
As the global community continues its journey towards carbon neutrality, the necessity for sustainable, low-carbon energy solutions has never been more evident. Recognising the transformative potential of renewable energy storage system in the South African market, ABC Solar and Huawei Fusion Solar have positioned themselves at the forefront of this energy evolution. 4 Oct 2023 Read more

Coke Studio returns bigger and bolder, turning up the volume in South Africa!
Coke Studio™, the global music platform, is set to captivate the world with its highly anticipated new season, launching once again in South Africa. Showcasing awe-inspiring emerging artists from around the globe, this season promises to deliver 'Real Magic' to audiences far and wide by transcending borders, genres, and backgrounds in unforgettable musical collaborations. 23 Aug 2023 Read more

Sungrow installed invertor: Image: Supplied
Sungrow's solution will not only mitigate the impact of load shedding but also contribute to a greener and more sustainable South Africa. 11 Aug 2023 Read more

Blue Ribbon's #50DaysOfSharing campaign: Your chance to wake up a millionaire!
Blue Ribbon, one of South Africa's loved bread brands, is thrilled to announce its most exciting and generous campaign yet - #50DaysOfSharing! Blue Ribbon celebrates its loyal customers, by giving one lucky winner the opportunity of a lifetime to wake up a millionaire! 8 Aug 2023 Read more

Tiger Brands' food industry service solution introduces name change and innovative brand positioning
Leading food service industry business, Tiger Brands Out Of Home Solutions, has changed its name to Tiger Brands Food Services Solutions, and introduced a refreshed brand positioning - The Best Solutions, with SA's Best. 15 Jun 2023 Read more

The Powerade brand launches global platform 'Pause is Power' in South Africa
The campaign features influential sports and lifestyle personalities - Caster Semenya, Mapule Ndlovu, Tatjana Schoemaker, and Ryle deMorny. 17 May 2023 Read more

Bayer South Africa introduces a new skincare range for dry and sensitive skin
The Consumer Health division for South East Africa at Bayer has officially introduced the new Bepanthen® Derma product range, formulated for sensitive and dry skin conditions in South Africa. 15 May 2023 Read more

Hinen leads the way in solar innovation at the South Africa Solar Show
Hinen is thrilled to announce its participation in the South Africa Solar Show on 25-26 April. 26 Apr 2023 Read more

OLC celebrates newly acquired Level 1 BBBEE certification
Africa's leading through-the-line agency is proud to announce its newly acquired Broad-Based Black Economic Empowerment (BBBEE) Level 1 certification. 29 Mar 2023 Read more

Elevate your big night out celebrations with new Avión Reserva Cristalino
The perfect balance between aged complexity and agave brightness. 23 Feb 2023 Read more

The SunBet Poker Tour 2022. Bet you'll love it!
Coming to a Sun International Casino near you. High-stakes action from the inaugural and glamorous SunBet Poker Tour promised a thrilling R9m up for grabs and has subsequently birthed a diverse group of winners from across the globe with over R17m in prizes. 13 Apr 2022 Read more

Snowflake: 'Create Homemade Happiness'
Our homes are an extension of who we are and what we do within the walls of our abodes shapes our mood, affects our productivity and influences our outlook on life. Scientific studies have shown that we can have an impact on our happiness by adjusting the tiny little habits and routines that constitute our daily lives. 2 Oct 2020 Read more

How to re-shape and reinvent your business - A 3-part series
Our OLC business strategy is all about clarity, planning and massive action. Here are a few steps to take in order to reinvent your business. 22 Jul 2020 Read more

Reshaping our future
While Covid-19 is causing havoc on the economy and our communities, it is instantaneously giving rise to consideration and innovation. Crisis has always been a driver of change, unlocking new ways of doing things. The question is, can we sustain these into the future? 10 Jun 2020 Read more


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