[Walter Wafula] Higher advertising and circulation revenue helped Vision Group, a Ugandan multimedia company, post a 28% growth in profit after tax during the year ending June 2012.
[Walter Wafula] Corporate managers in Uganda have an opportunity to widen their understanding of the latest media buying trends and tactics through an upcoming media seminar in Kampala.
[Walter Wafula] MetropolitanRepublic, a South African-based advertising agency, is expected to open business in Uganda after securing advertising business from telecommunications company, MTN. Metropolitan is reportedly causing ripples in the market with the deal and its anticipated entry.
[Walter Wafula] There's every reason for companies to cut back expenditure to survive the effects of the current global financial crisis. However, Robert Kabushenga, chief executive officer of New Vision Printing and Publishing Company has warned companies in Uganda against chopping off advertising expenses from their budget because it will put their popularity on the line.
