SEO and GEO Specialist
| Remuneration: | market-related |
| Location: | Johannesburg |
| Job level: | Mid/Senior |
| Type: | Permanent |
| Company: | Ad Talent Africa |
Who are we: A high-growth international business
Who are we looking for: A SEO and Geo Specialist to lead organic growth across a portfolio of websites
What you’ll do:- Lead SEO and GEO strategy to drive organic growth and improve AI search visibility
- Optimise websites for search engines and AI-powered platforms through technical SEO, structured data and content strategy
- Monitor and enhance brand presence across LLMs and AI search tools
- Conduct keyword, topic and conversational query research to support discoverability
- Automate reporting, tracking and optimisation workflows using AI tools, scripts and APIs
- Collaborate with cross-functional teams to embed SEO and GEO best practices into digital projects
- Test and adapt strategies in response to evolving search and AI trends
- Manage external SEO partners and advocate for organic growth initiatives across the business
What do you need:- Proven experience driving organic growth across websites through effective SEO strategy and execution
- Strong understanding of AI-driven search, GEO and how content is surfaced across modern search experiences
- Solid technical SEO knowledge including indexing, site structure, structured data and performance optimisation
- Experience using automation, APIs, workflows and AI tools to scale SEO processes efficiently
- Proficient with leading SEO, analytics and reporting platforms, with the ability to independently analyse and interpret data
- Self-motivated and experimental mindset with a proactive approach to testing and optimisation
- Strong communication skills with the ability to simplify technical concepts for broader teams and stakeholders
- Good understanding of how content, UX and technical improvements influence organic performance
Skills required- Data analysis
- SEO best practices
- Strategy
- UX / UI
Posted on 19 May 16:20, Closing date 18 Jun