Senior Account Manager

Job description

The Senior Account Manager is responsible for building and maintaining strong client relationships, while ensuring the successful delivery of campaigns.
This role demands exceptional organizational and communication skills, a keen understanding of client needs, and the ability to manage multiple projects simultaneously.

Responsibilities:

• Relationship management
• Develop and nurture strong relationships with clients, acting as their primary point of contact
• Proactively identify client needs and exceed expectations

Project management

• Oversee the entire project lifecycle, from brief development to campaign launch
• Create detailed project plans, establish timelines, and allocate resources effectively

Campaign management

• Oversee the development and execution of advertising campaigns from inception to completion
• Coordinate with internal teams (creative, media, production) and external partners to ensure seamless project delivery

Operational excellence

• Demonstrate strong organizational and project management skills to manage multiple projects simultaneously while maintaining attention to detail
• Proactively identify potential challenges and implement solutions to ensure timely delivery of materials

Brief development

• Write clear, concise, and informative creative briefs that accurately communicate client objectives and target audience

Time management

• Prioritize tasks and manage deadlines effectively to ensure projects are delivered on time and within budget

Client communication

• Maintain open and transparent communication with clients, providing frequent updates on project progress and addressing concerns promptly

Team collaboration

• Work closely with internal teams (creative, media, production) to ensure seamless project execution

Scope of duties

• Management of advertising campaigns across TV, radio, print, outdoor, BTL, digital, etc.
• This encompasses the execution and management of briefing processes
• Liaison with traffic and production departments, preparing timing plans, liaising with client, liaising with media planner and buyer, arranging meetings, etc.
• Obtaining client approval of all campaign elements and budgets at all stages of the development
• Confident management and accountability for presentations and key meetings
• Status meetings, including compiling status reports and supplying to senior manager timeously for review prior to meeting
• Presentations, including contact reports following the meetings
• Competitive reviews
• Brand reviews
• Brand integration meetings (meetings with other client partners e.g. media, digital, etc.)
• Sourcing of material as per meetings agreed expectations
• Management of meetings with client and agency, ensuring that all parties needing to attend are notified timeously prior to meetings
• Accountability for all logistics pertaining to client meetings (agendas, catering, contact reports, etc.)
• Understanding client expectations of the agency along with an understanding and respect of clients’ culture and business challenges
• Be seen to be a problem solver by the client by actively listening and responding
• Total familiarity of the clients market, products and advertising policies
• Regular updating of senior management, informing them of any new developments that may arise on client business to maintain the agency’s proactive culture
• Effective and efficient work ethic within the broader team
• Overall day-to-day management of the client’s business

Posted on 19 Mar 13:16, Closing date 17 Apr