Senior Copywriter

Job title: Senior Copywriter

Company: Rainmaker Marketing, eMdloti

Reports to: Art Director

Role overview

We are seeking a Senior Copywriter to join our copy team who lead the articulation of brand strategy into high-performance, conversion-driven content. This role requires a strategic thinker with strong conceptual ability, commercial awareness and a proven ability to craft compelling narratives across multiple platforms.

The senior copywriter will play a central role in shaping brand identities, developing campaign messaging, and ensuring consistency and excellence across all written collateral.

Core responsibilities

1. Brand creation and development

• Lead the verbal identity development for new property and lifestyle brands.
• Translate strategic positioning into distinctive tone of voice frameworks.
• Develop naming, taglines,  brand narratives and campaign ideas.
• Contribute to concept development in collaboration with design and strategy teams.
• Ensure each project has a clearly defined messaging hierarchy aligned to target audience and commercial objectives.

2. Content creation

Produce high-quality, conversion-focused content across all stages of the buyer journey.

Typical outputs include:

• Website copy
• Blogs and mailers
• Brochures and printed marketing collateral
• Investor prospectuses and pitch decks
• Social media content
• Video scripts
• Google and Meta copy

Key requirements:

• Write with strategic intent, not just creative flair.
• Adapt tone across multiple developments and audience types.
• Apply SEO principles where required.
• Maintain speed without compromising precision or quality.

3. Consistency across collateral

• Ensure alignment between brand positioning and all outward-facing communication.
• Maintain consistency in tone, terminology and messaging across platforms.
• Develop and uphold brand messaging guidelines.
• Safeguard brand integrity across campaign rollouts.

4. Copy editing 

• Demonstrate strong attention to detail by identifying and correcting grammar, spelling, punctuation, and formatting errors.
• Ensure all edited content aligns with the brand’s tone of voice, terminology, and internal style guidelines.

Required skills and experience

• Minimum 3 years’ professional copywriting experience.
• Experience in property, real estate, lifestyle or investment marketing advantageous.
• Strong portfolio demonstrating brand creation and long-form writing capability.
• Strong conceptual thinking and campaign development skills.
• High attention to detail and language precision.
• Ability to manage multiple projects simultaneously under deadline pressure.

Competencies

• Strategic thinking
• Deadline management
• Collaborative mindset
• Ownership and accountability

 To apply, send your CV and portfolio to az.oc.gnitekramrekamniar@latnahs

Posted on 18 Mar 09:53, Closing date 17 May