Head of Marketing

Job description

Key purpose of role

To lead the development, implementation, and management of innovative brand marketing strategies and campaigns that drive audience engagement and revenue growth across the regional stations and EWN. This role is at the forefront of digital and cultural trends, continuously exploring new platforms, technologies, and creative approaches to position the company distinctively in a rapidly evolving media landscape. The Head of Marketing will manage and inspire the regional marketing team, ensure brand consistency, optimize media spend, and foster seamless collaboration between internal stakeholders and external partners to deliver impactful, future-forward marketing initiatives.

Key performance areas

Marketing strategy development and execution oversight:
• Develop a comprehensive marketing strategy aligned with business goals and audience insights.
• Cascade strategic objectives into actionable plans for sub-teams.
• Monitor execution and adjust plans based on performance data and market dynamics.

Brand leadership and positioning:
• Establish and maintain a compelling brand identity aligned with audience insights and cultural trends.
• Ensure brand consistency across all platforms and touchpoints.
• Monitor brand health and perception; proactively address gaps to strengthen brand equity.

Campaign innovation and execution:
• Lead the creation and delivery of bold, multi-platform campaigns that drive audience growth.
• Integrate emerging digital platforms, technologies, and cultural trends.
• Ensure campaigns are delivered on time, on brand, and with measurable impact.

Data-driven strategy and performance:
• Produce post-campaign reports with actionable insights.
• Apply analytics to improve marketing effectiveness.
• Report on ROI and campaign performance to inform future planning.

Team and culture leadership:
• Inspire and lead a high-performing, diverse marketing team.
• Foster a culture of creativity, accountability, and continuous learning.
• Implement performance management and succession planning.

Strategic partnerships and resource management:
• Align marketing initiatives with business priorities through cross-functional collaboration.
• Manage agency and vendor relationships to ensure high-quality, innovative outputs.
• Lead budgeting and ensure efficient use of marketing resources.


Minimum required qualification:
Bachelor’s degree in marketing, communications or business management

Qualifications considered advantageous:
Honours Degree, post graduate diploma or equivalent in digital marketing, media buying or equivalent

Minimum years of experience:
• 15 years in a marketing/development/growth role, with experience in executing multi-channel campaigns. including 2–3 years in a supervisory/management experience.
• Proven experience in campaign planning, brand management, and stakeholder engagement.
• Experience managing multiple brands would be beneficial

Additional role requirements:
• Strong understanding of digital platforms, content planning, and paid media.
- Proficient in campaign tracking, reporting, and optimisation.
- Strong copywriting, project management, and time-management skills.
• Strong budgeting and financial acumen
• Strong project management skills – Duplication from above
• Fully proficient in Microsoft tools and reporting
• Understanding of trade marketing, ability to collaborate with trade marketing team to showcase the relevant brands in an optimal manner
• Ability to collaborate with stations to conceptualise strategic brand activities and tactical activations

Suitable candidates will be selected in accordance with Primedia Broadcasting’s Employment Equity Policy. Correspondence will only be conducted with shortlisted candidates. Should you not hear from us within two weeks of the closing date, please consider your application unsuccessful.
Send your detailed CV to broadcastingcareers@primedia.co.za with the Subject Line “Head of Marketing”. The closing date for applications is 20 January 2026.


Posted on 14 Jan 16:36, Closing date 22 Jan