Copywriter & Journalist | B2B, B2C

I’m a Johannesburg-based copywriter and journalist with a strong track record in producing content that informs, persuades, and builds connection. My work blends editorial insight with digital strategy, helping brands and publications communicate with clarity and impact.

With experience spanning journalism, digital marketing, and content development, I’ve created engaging copy for B2B and B2C audiences in industries such as mining, engineering, finance, travel, and technology. I understand how to turn complex information into accessible, audience-driven stories that deliver measurable results.

Skills

B2B Journalism: Writing business features, trade pieces, and thought leadership articles that position brands as industry authorities.

B2C & Digital Copywriting: Web content, campaign copy, and blogs designed to attract and engage audiences.

Sector Knowledge: Extensive exposure to mining, manufacturing, travel, finance, and technology sectors.

Editorial Precision: Strong research, interviewing, and storytelling abilities grounded in years of newsroom experience.

Strategic Thinking: Able to align creative writing with business objectives and brand voice.

Experience

Portfolio

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Please note: these are random samples of my published work to illustrate writing style and range.

Details

Remuneration:TBC
Province:Gauteng
Education level:Honours
City:Johannesburg
Type:Permanent Contract Temporary
Job level:Senior


Posted on 05 Nov 10:57, Closing date 4 Dec