Businesses have recognised the value of social media in building a strong brand image and communicating with consumers, prospects and employees. However, the value of employee social media engagement for brand exposure and reputation is typically underestimated. There is immense power in employee social media interaction with their company for brand recognition and reputation.
Employees are your strongest brand ambassadors; they are an excellent tool for companies to improve their brand image and reputation, and they are the most outspoken brand advocates. Engaged employees are more likely to share their positive experiences with their friends and family on social media. The more employees share their company's material on social media, the more likely it is to be seen by potential consumers, increase brand exposure which can lead to greater organic reach, and build trust and credibility for the company's brand.
While just around 3% of employees post company-related content, such shares are responsible for a 30% boost in a company's total engagement.
Some fundamental aspects to consider if you want to increase employee engagement:
As a result, this power comes with huge responsibility. Employee engagement is important to businesses, but employees must be careful in how they interact on these platforms. Furthermore, negative comments or criticism from employees can damage the company's brand image and reputation. A social media policy needs to be in place to mitigate negativity while also serving as a valuable guide for employees to appropriately represent your business and brand. Build a healthy culture and encourage engagement - these tools will be a sure way to get your employees posting and showing off how proud they are of their company.
