Advertising Trends

Marketing & Media trends

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#BizTrends2019: The rise of live communications and branded everything

When you study the world's most iconic work from recent times, you see patterns that may give you a direction of where everything is headed - at least in the short term. However, the world is extremely complex currently, and nothing is clearly defined, especially in the long term...

By Peter Khoury 2 days ago

#BizTrends2019: Vertical video, Amazon muscle and integration in 2019

Keeping ahead of global trends is always on my bucket list. I'd love to predict precisely what's going to become a 'thing' for marketing houses and agencies, but I'll go with emerging trends I've noted this year - and possibly put money on my predictions...

By Johanna McDowell 11 Jan 2019

#BizTrends2019: The speed of culture

A lot happens in a year, and as our population and their access to the world and each other grows, our collective innovation and productivity will continue to grow exponentially, making each passing year increasingly dense with 'trends' and 'disruptions'...

By Yatish Narsi 19 Dec 2018

#BizTrends2018: The transformation of the advertising space

The reality of effectively marketing through the line, has for many years been an incredibly complex discussion. Our industry is constantly adapting to the changing needs of the consumer landscape and there are huge pressures that everyone is feeling on both agency and client side to deliver...

By Pete Case 5 Feb 2018

#BizTrends2018: Trends in ad ops and ad tech

Ad operations professionals are now under immense pressure to upskill and provide data driven insights...

By Pilira Mwambala 2 Feb 2018

#BizTrends2018: It's not on top, it's inside

The truth is that almost everything has changed in the world of marketing communication - and those that own the data, have the power...

By Gillian Rightford 2 Feb 2018

#BizTrends2018: The changing media environment for ad agencies

Like all sectors within the economy, we face economic and political instability which can have an impact on investment and ultimately marketing spend...

By Odette van der Haar 10 Jan 2018

#BizTrends2018: Sex, data and advertising

Forget about Harry and Meghan, the match of the century is advertising and research, with data playing cupid...

By Natalie Otte, Ilse Dinner 8 Jan 2018

#BizTrends2018: Storytelling has to sit at the core of it all

90% of all internet traffic will be video based in 2019: there's absolutely no doubt that the way brands communicate will have to cater for an insatiable need for agile, high-quality video content...

By Brett Morris 8 Jan 2018

#BizTrends2018: Refocus on the business of advertising

For years we've been told that the future of advertising is the internet and data. So, we all followed the trend and jumped onto the super highway. From the days of dial-up to LTE and fibre, we have continuously raced ahead, finding new ways to create new waves. Today, streams of videos, interviews, content, shows, sounds, and apps, are brought to us by brand X...

By nicole glickman 8 Jan 2018

#BizTrends2018: Treading softly - creativity in sensitive times

The world of advertising and creativity has come under great scrutiny in recent years. The rise of consumer activism has caused ordinary people throughout the world to question the integrity of brands as well as corporations at large...

By Amanda Dlamini 8 Jan 2018

#BizTrends2018: Go where the people are

Demands on corporates are changing and agencies need to respond better...

By Gau Narayanan 8 Jan 2018