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Source: © 123rf Social media is the largest channel worldwide for advertising investment according to Warc Media’s latest forecast, Global Ad Trends
Marketing & Media
Warc: Social media reaches new peaks, wields huge influence over how brands reach their audiences

2 May 2024

#BizTrends2024: Roan Mackintosh - Overcoming tight budgets and data complexities in 2024
Marketing & Media
#BizTrends2024: Roan Mackintosh - Overcoming tight budgets and data complexities in 2024

Roan Mackintosh 1 Feb 2024

Image supplied. Ciaran McKivergan, founder and managing director at 8909 looks at how the migration toward subscription-based social media and AR opportunities is going to make life simultaneously easier and tougher for the creative industry
Marketing & Media
#BizTrends2024: Ciaran McKivergan - The migration toward subscription-based social media and AR opportunities

Ciaran McKivergan 18 Jan 2024

Source: © Shift Delete It is reported that Apple is pulling all its adverts from X following the endorsement of an antisemitic conspiracy theory by Elon Musk
Marketing & Media
Apple follows IBM in pulling all adverts from X, after Musk endorses antisemitic conspiracy theory

20 Nov 2023

Source: © Warc A new forecast by Warc puts global retail media ad investment at $141.7bn for 2024
Marketing & Media
Retail Media: The advertising story of the decade with global advertising spend set to reach $128.2bn

20 Oct 2023

A 3D printed Facebook's new rebrand logo Meta is seen in front of displayed Google logo in this illustration. Source: Reuters/Dado Ruvic
ICT
Compcom probes Meta, X and Google for unfair media practice

Nqobile Dludla 18 Oct 2023

Source:
Marketing & Media
Warc Report: Instagram's projected global ad revenue to soar to $71bn by 2024

20 Sep 2023

SPO: The fast-track to optimised media buying with Invibes
Marketing & Media
SPO: The fast-track to optimised media buying with Invibes

Issued by Invibes Advertising 18 Sep 2023

Source: © 123rf Global advertising spend will $1trn for first time next year says Warc research
Marketing & Media
Warc: SA advertising spend to grow over 6% next year

25 Aug 2023

Experts say Elon Musk's decisions undermine new CEO. Source: Reuters.
Marketing & Media
Elon Musk's Twitter rate limits could undermine new CEO, ad experts say

Jody Godoy, Sheila Dang and Akash Sriram 3 Jul 2023

Membrana Media's guide on how to create a successful video monetisation strategy for publishers
Marketing & Media
Membrana Media's guide on how to create a successful video monetisation strategy for publishers

Issued by Membrana Media 20 Jun 2023

Source © rawpixel YouTube reaches half of all internet users globally (2.07 billion), and more than one billion hours of video are watched every day on YouTube
Marketing & Media
YouTube ad revenue is set to rise to $30.4bn - more than double 2022's growth rate

29 May 2023

Membrana Media: Empowering publishers with enhanced video production solution
Marketing & Media
Membrana Media: Empowering publishers with enhanced video production solution

Issued by Membrana Media 23 May 2023

Source © Kheng Ho Toh With the rapid advancement in technology, advertisers now have a plethora of media types to choose from, including social media, radio, print, outdoor, and more. So is TV advertising is still as effective as it once was?
Marketing & Media
Is television advertising still as effective as it once was?

6 Apr 2023

The rise and rise of content creators in the world of AI
Marketing & Media
The rise and rise of content creators in the world of AI

Issued by Red & Yellow 4 Apr 2023

Source: © Pavel Danilyuk While AI is ready to make a big impact for marketers, before you cheers, proceed with extreme caution warns Incubeta
Marketing & Media
AI: A big impact for marketers, but don't cheers just yet, warns Incubeta

16 Mar 2023

Source:
Marketing & Media
Warc Global Ad Trends: Global ad spend in publishing set to decline by 7.7%

22 Feb 2023

Source © Yingchou Han While the growth of podcasts have dipped, they are still the boss says Jon Savage
Marketing & Media
3 reasons why podcasts are still the boss, despite growth slowdown

Jon Savage 9 Feb 2023

Source:
Marketing & Media
Warc releases The Marketer's Toolkit 2023: The Future of Media

5 Jan 2023

Zoho celebrates the 5-year anniversary of Zoho One, announces over 80% growth in South Africa in the past year
ICT
Zoho celebrates the 5-year anniversary of Zoho One, announces over 80% growth in South Africa in the past year

Issued by Irvine Partners 3 Nov 2022

Source:
Marketing & Media
Uber announces new advertising plans

24 Oct 2022

Source © Jacek Sopotnicki Nairobi, Kenya's captial city
Marketing & Media
William Ruto vs Kenya's media: democracy is at stake

19 Sep 2022

Zoho celebrates milestone investments, R&D, and growth
Finance
Zoho celebrates milestone investments, R&D, and growth

Issued by Irvine Partners 27 Jul 2022

Local marketers should consider a global Amazon marketplace strategy sooner rather than later
Marketing & Media
Local marketers should consider a global Amazon marketplace strategy sooner rather than later

Issued by Incubeta 14 Apr 2022

EXCLUSIVE: Meta's Moon Baz on the rise of Facebook Reels
Marketing & Media
EXCLUSIVE: Meta's Moon Baz on the rise of Facebook Reels

Evan-Lee Courie 24 Mar 2022

The power of tech giants has made them as influential as nations. Here's how they're sanctioning Russia
ICT
The power of tech giants has made them as influential as nations. Here's how they're sanctioning Russia

Rob Nicholls 7 Mar 2022

Source: © meta
Marketing & Media
Meta launches Facebook Reels globally

23 Feb 2022

Source:
Marketing & Media
How should PR respond to creator-driven subscription platforms?

Stuart Thomas 18 Feb 2022

Souce: © scyther5
Marketing & Media
Record growth of $771bn in 2021 for global advertising market

2 Dec 2021

New research: South African online audience news consumption and behaviour report
Marketing & Media
New research: South African online audience news consumption and behaviour report

Issued by IAB South Africa 26 Aug 2021

Source:
Marketing & Media
Beyond the ratings, NBC's Olympics telecast showed video's future

Michael J. Socolow 12 Aug 2021

It's a rosy picture for Out of Home post-pandemic
Marketing & Media
It's a rosy picture for Out of Home post-pandemic

20 May 2021

Marketing in a world without third-party cookies
Marketing & Media
Marketing in a world without third-party cookies

Colleen Rose 23 Feb 2021

Near Me: Happy users. Happy advertisers. Happy publishers.
Marketing & Media
Near Me: Happy users. Happy advertisers. Happy publishers.

Issued by Vicinity Media 12 Oct 2020

Photo by Markus Winkler on Unsplash.
Marketing & Media
The rise of cancel culture

Tyrone Van Heerden 17 Sep 2020

BREAKING: Daily Maverick launches weekly print newspaper, exclusive interview with Styli Charalambous
Marketing & Media
BREAKING: Daily Maverick launches weekly print newspaper, exclusive interview with Styli Charalambous

Jessica Tennant 6 Aug 2020

Photo by on .
Marketing & Media
How effective is the "Stop Hate for Profit" campaign?

Moti Grauman 30 Jul 2020

Credit: Hanson Lu on .
Marketing & Media
FMCG brands better placed to weather Covid-19 storm - Global Advertising Trends report

30 Mar 2020

Image source: Gallo/Getty Images.
Marketing & Media
Global advertising spend set to rise by 7.1% to $660bn in 2020 [report]

27 Feb 2020

Big Tech squeezes into small shoes as it denies being anti-trust
Marketing & Media
Big Tech squeezes into small shoes as it denies being anti-trust

Derek Abdinor 23 Sep 2019

Internet advertising set to account for more than 50% of global adspend by 2021
Marketing & Media
Internet advertising set to account for more than 50% of global adspend by 2021

8 Jul 2019

Global Ad Trends report reveals slowdown in social ad growth
Marketing & Media
Global Ad Trends report reveals slowdown in social ad growth

2 Jul 2019

Let's talk influence, not influencer marketing
Marketing & Media
Let's talk influence, not influencer marketing

Pieter Groenewald 28 May 2019

Could crypto incentives help fight Facebook's fake news epidemic?
Marketing & Media
Could crypto incentives help fight Facebook's fake news epidemic?

Bruce Silcoff 23 Apr 2019

#WorldRadioDay: Beyond a frequency
Marketing & Media
#WorldRadioDay: Beyond a frequency

Eric D'Oliveira and Karl Gostner 13 Feb 2019

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