The Publicity Workshop is a below-the-line South African consultancy specialising in entertainment and lifestyle publicity, communication, events and brand-activation.
The Publicity Workshop was founded in 1997 by Dionne Domyan who has been in public relations and eventing for the past 26 years. Our success as a leading publicity company is that we have always been driven to develop results-oriented strategies and our close business relationships with the South African media. Clients include: Big Concerts, Universal Music and Match-Creative
On the eventing front, The Publicity Workshop has implemented some of SA's major events/ road shows and activations such as: Freshpack Junior 14 week national in-store campaign, Nescafe Cappuccino National Mall Series, Ethan Bortnick SA Tour November 2011, Dr Robert Rey SA Tour and Launch of Sensual Solutions nationally, Jordan Belfort SA Tour, Smirnoff Vodka NYE campaign, to name a few
Services Our full service approach includes a broad base of capabilities to effectively develop, produce and manage our client's publicity, marketing, and all eventing needs. This includes:
• Traditional and online media strategies • Concept Development and strategy • Management & Implementation • Strategic Research & Development • Sourcing, Merchandising, Competitions • Post- Campaign Measurability • Consumer Events • Road shows/ Exhibitions/ mall activations • Conferences • Product launches • Brand and in-store retail activations
